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How Digital Marketing Agencies Optimize Your Practice’s Website
Whether you started your healthcare practice years ago or just recently opened your doors,
you’ve likely thought a lot about a marketing strategy for your practice. Maybe your current
strategy needs a little updating, you haven't yet implemented marketing techniques, or you're
trying to grasp the basics.
Wherever you are in your marketing journey, realdrseattle is here to help. Let's take a closer look
at how digital marketing agencies use different marketing strategies to optimize a practice’s
website, put content in front of more potential patients, and broaden a practice’s patient list.
Why Website Optimization Matters For Your Practice
So, why does website optimization matter? When you use a search engine to look for a service in
your area, the websites that show up first in search results and get the highest rankings (and most
web traffic) are the ones with optimized content. Optimization increases your exposure by
presenting your content to more people and moving your website’s search engine ranking to the
first page of search results–and potentially the number one spot.
Steps To Improve Your Website
You want to optimize your website so you can connect with potential patients. Your site can
provide all the information on your practice's procedures and treatments. Users may also find
answers to frequently asked questions and gain additional knowledge to encourage them to
pursue your services. When you include pricing and financial assistance information, you
promote a sense of confidence in your practice. Putting prices of treatments and procedures on
your website lets users know what to expect when they choose your practice.
Ways Digital Marketing Agencies Optimize Your Website
There are many techniques marketing agencies use to optimize your website. Most of these
practices are basic marketing strategies, including:
● SEO
Search engine optimization, including keywords, is one of the most effective ways to
optimize your content. SEO keywords will draw search engine users to your website
when they search for your services. The better your SEO optimization, the more likely
you will rank high in these searches and appear on the first page of Google.
● Schema Markup
Schema markup is another helpful tool for optimizing your web pages. This strategy
helps search engines detect the content of your pages. In a way, it " reads” your page to
understand when to present your website to search engine users.
● Website Content
Frequently updating your website content helps increase your online engagement. The
more relevant blogs and pages you produce, the higher Google will rank your website.
Optimizing your website content with keywords and content that answers frequently
asked questions about procedures and treatments will further boost your web traffic.
● Advertisements
Remember to set aside a portion of your budget for advertisements. Platforms like
Google and other search engines are your best bet for creating ads to increase interest in
your practice and direct people to your website.
● Social Media
Social media is another place to run advertisements. These platforms also allow you to
engage with an audience, which can further your practice’s reputation. All of this leads to
a more prominent website that offers users a reliable source of information on your
services.
● GEO Targeted Ads
GEO-targeted ads target users near your practice’s location. These ads are especially
popular on social media sites like Facebook and Instagram. They only run when someone
is near your business and has shown interest in a similar service to those your practice
offers. You want to use your advertising budget wisely and attempt to showcase your
business to those who will potentially turn into patients.
● Local SEO
Like GEO-targeted ads, local SEO helps you reach potential patients from your area.
Local SEO keywords can help people find your services in your specific city when they
combine the location and service you offer in their Google search.
Steps To Optimize Your Practice’s Website
When you work with a digital marketing agency, you’ll have the benefit of working with a team
of professional marketers who will use the following methods (and many more) to optimize your
practice’s website: SEO and keywords, schema markup, frequent and high-quality website
content, advertising campaigns, and social media pages and ads. A professional marketing team
will also implement local strategies like GEO-targeted ads and local SEO to help you gain
patients in your practice’s location.