FACT SHEET
SINGLE CUSTOMER VIEW
SINGLE CUSTOMER VIEW
A Single Customer View is a database, which brings together all your customer,
behavioural and transactional data into one central location.
Often companies have multiple data sources held in separate silos. This data could
relate to different parts of the business or just be from multiple data sources that have
never been linked; for example:
•
Website data – online accounts/ browse history
•
Transactional data – online and offline
•
Communications history
•
Acquisition data and mailing lists
•
Response data – Voucher redemption, email opens/clicks
•
Surveys, Questionnaires and preference data
While your data is held across multiple sources without any unifying link, you risk wasting a
valuable asset and will not be able to form a complete view of your customers.
With only a partial view of your customers, your understanding of their true value is
limited. You could miss opportunities, risk contradictory reporting, and potentially alienate
customers if you are limited to a “one size fits all” marketing strategy.
By linking all of your data sources you can create a single version of the truth, which will
give consistent results and can power everything from campaign management to data
analysis, customer insight and business decision making.
Implementing a Single Customer View will give you the best possible understanding
of your customers. This can help you identify patterns and insights that can
inform your entire marketing strategy.
By truly knowing your customers and combining this knowledge with a
multi-channel marketing strategy, you are able to engage with your customers
as individuals with truly personalised and targeted communications.
WHY A SINGLE CUSTOMER VIEW?
KEY FEATURES & BENEFITS:
•
Delivers a holistic view of customers
and prospects
•
Bring together disparate data
sources into one central location
•
Gain a better understanding of
customer behaviour, preferences
and value
•
Use insights to drive customer
engagement, retention and cross
selling activities
•
Create a Single Version of the Truth
for reporting, understanding and
sharing your data
•
Support the delivery of targeted and
personalised communications and
campaigns
The Data Marketing Specialists
DATA HQ LIMITED LYTTLETON HOUSE 64 BROOMFIELD ROAD CHELMSFORD CM1 1SW
T +44 (0)1245 807470 E info@datahq.co.uk W www.datahq.co.uk
FOR FURTHER INFORMATION CALL US NOW
+44 (0) 1245 807470 info@datahq.co.uk www.datahq.co.uk
DATA HQ LIMITED HYATT PLACE 50-60 BROOMFIELD ROAD CHELMSFORD CM1 1SW
At Data HQ we design and build bespoke relational databases, designed to
meet the specific requirements identified during scoping. The database we
design will be optimised to link with your relevant data sources and any
other systems within the solution.
• We will use specialist tools and access to multiple B2C and B2B
datasets in order to cleanse and enhance your source data.
•
Routines will be created to deduplicate and merge your data sources
into the single view.
•
All data will be flagged by source and its original integrity will be
maintained along with the enhanced, consolidated version.
Due to the flexibility of the tools we use, the database can be configured
to link directly to operational and source systems, and provide back any
derived or enriched data to these systems.
Once the Single View has been created, we can also supply and configure
third party applications to help you get the most out of your data, such as:
•
FastStats Discoverer – Data mining, analysis, selection and data extracts
•
PeopleStage – Marketing Automation
•
Excelsior – Dashboard Reporting
WHY CHOOSE DATA HQ
Our extensive client list choose to work with us because, since 2001, we have built a reputation and
expertise in maximising sales and marketing results through intelligent data usage.
We work with our clients to understand their customer and prospect data, implement database solutions,
improve data quality, and profile customers to inform insights and strategic planning.
Our experienced team will work closely with you to document the business requirements through a
number of detailed scoping workshops. These workshops will involve parties from the different areas of
your business to inform the best possible outcomes and project delivery.
At Data HQ we focus on implementing a bespoke system to deliver to your unique business requirements.
Scoping
& Project
Workshops
Design &
Functional
Specification
Dedupe & Merge
records
Implement
reporting
& 3rd party
applications
Delivery &
Documentation
Cleanse &
Enhance Data
Automate data
load (ETL)
process
End - to - end
testing and UAT
Implementation Process
HOW IS A SINGLE CUSTOMER VIEW ACHIEVED?