While the pandemic has made it harder for businesses to operate as normal, the World Wide Web has given them an alternative way to engage with customers. Part of utilizing this digital space is managing your online presence. To effectively do this, businesses should utilize their local listings, their website, social media, and dedicated pages to COVID-19. https://advdms.com/blog/tips-for-managing-your-online-presence-in-a-time-of-crisis/
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Advanced Digital Media
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Tips for Managing Your
Online Presence in a
Time of Crisis
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
With the COVID-19 pandemic set to
continue on and with no foreseeable
end to this crisis as yet, it will not be
business as usual for the near future.
Many business policies are still
changing by the day, usually
depending on the developing
situation and government
restrictions.
This, however, can leave many
customers confused, usually with
questions on their minds. As such,
businesses should use the most
readily available tool at their
disposal — digital technology —
to reach out to their customers.
Managing your online presence is
easier said than done. At this point
in time, having an online presence
during the pandemic is crucial to a
business’s survival. More than
having an online presence, though,
businesses must know how to
manage it or turn to people that do.
To help you, we have compiled some
tips on how to manage your online
presence.
Utilize Local Business Listings
With social distancing measures
still in place, people will usually turn
to local businesses for their needs to
keep their trips out of the house
short and effective. As such, one
good online presence management
strategy is to utilize your local
business listings. This way, you can
reach more customers in your area.
It is important to have a Google My
Business listing because this is the
first thing that a customer will see
when searching in Google. Always
remember to keep this updated with
your modified store hours and contact
numbers to make it easier for
customers to reach out and connect
with you. You can also use these to
inform your customers in your local
area about any temporary closures.
Regularly Update Your Website
Most businesses did not see a need
for a website before the pandemic.
This was fine when it was easier to
just walk into any store with few
restrictions. However, because of
the pandemic, more people now
prefer to shop online, and without
a working website, a business may
not be able to keep up.
Websites are your physical stores
translated to an online space. This
means that all your transactions
will now happen here. As such, you
should always provide the latest
and most accurate information to
your customers from there.
One good tip in managing your
online presence is to make sure that
your product availability status is as
close to real-time as possible. Your
prices should also be properly
reflected. Doing this will prevent
miscommunication and potentially
dissatisfied customers.
Don’t Miss Out on Social Media
After ensuring that your website is
fully functional and updated, the
next thing to do is go on social
media. Social media is where
people expect to be able to find
anybody. Right now, if someone
wants to find a business, they
instantly search either on Google
or on social media.
It can be a vital tool for keeping your
customers posted with the daily,
weekly, or even monthly updates of
your business, and often, it’s a
surefire way for them to get in
contact with you. You can even post
about any events you’re having or be
having in the next few weeks,
especially live virtual events.
Dedicate Pages for COVID-19
Another good online presence
management strategy is to dedicate
pages or sections of your website,
your listing, or your social media
accounts to COVID-19 related
matters.
With almost everything about our
lives being touched and hampered
by COVID-19, it would be good to
dedicate sections to what your
businesses are doing to help or how
are you employees personally
coping with the pandemic. This way,
customers will be able to resonate
with you on a shared crisis that we
are all experiencing.
As you can see, you need to devote a
lot of time and energy to managing
your online presence if you wish to do
it well. You can’t just fill your online
platforms with information and hope
it will do all the work for you. This is
why it pays to find an expert to
handle this in your stead. You need
someone who knows which platform
to use and for what purpose so that
your message will effectively get
across to the customer.
At Advanced Digital Media Services,
we can help you with managing
your online presence while at the
same time keeping your customers
updated and engaged in your
business. With us as your partners,
you no longer have to worry about
how to manage your online
presence; you finally have the time
to focus on other important business
matters worry-free.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
Online Presence in a
Time of Crisis
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
With the COVID-19 pandemic set to
continue on and with no foreseeable
end to this crisis as yet, it will not be
business as usual for the near future.
Many business policies are still
changing by the day, usually
depending on the developing
situation and government
restrictions.
This, however, can leave many
customers confused, usually with
questions on their minds. As such,
businesses should use the most
readily available tool at their
disposal — digital technology —
to reach out to their customers.
Managing your online presence is
easier said than done. At this point
in time, having an online presence
during the pandemic is crucial to a
business’s survival. More than
having an online presence, though,
businesses must know how to
manage it or turn to people that do.
To help you, we have compiled some
tips on how to manage your online
presence.
Utilize Local Business Listings
With social distancing measures
still in place, people will usually turn
to local businesses for their needs to
keep their trips out of the house
short and effective. As such, one
good online presence management
strategy is to utilize your local
business listings. This way, you can
reach more customers in your area.
It is important to have a Google My
Business listing because this is the
first thing that a customer will see
when searching in Google. Always
remember to keep this updated with
your modified store hours and contact
numbers to make it easier for
customers to reach out and connect
with you. You can also use these to
inform your customers in your local
area about any temporary closures.
Regularly Update Your Website
Most businesses did not see a need
for a website before the pandemic.
This was fine when it was easier to
just walk into any store with few
restrictions. However, because of
the pandemic, more people now
prefer to shop online, and without
a working website, a business may
not be able to keep up.
Websites are your physical stores
translated to an online space. This
means that all your transactions
will now happen here. As such, you
should always provide the latest
and most accurate information to
your customers from there.
One good tip in managing your
online presence is to make sure that
your product availability status is as
close to real-time as possible. Your
prices should also be properly
reflected. Doing this will prevent
miscommunication and potentially
dissatisfied customers.
Don’t Miss Out on Social Media
After ensuring that your website is
fully functional and updated, the
next thing to do is go on social
media. Social media is where
people expect to be able to find
anybody. Right now, if someone
wants to find a business, they
instantly search either on Google
or on social media.
It can be a vital tool for keeping your
customers posted with the daily,
weekly, or even monthly updates of
your business, and often, it’s a
surefire way for them to get in
contact with you. You can even post
about any events you’re having or be
having in the next few weeks,
especially live virtual events.
Dedicate Pages for COVID-19
Another good online presence
management strategy is to dedicate
pages or sections of your website,
your listing, or your social media
accounts to COVID-19 related
matters.
With almost everything about our
lives being touched and hampered
by COVID-19, it would be good to
dedicate sections to what your
businesses are doing to help or how
are you employees personally
coping with the pandemic. This way,
customers will be able to resonate
with you on a shared crisis that we
are all experiencing.
As you can see, you need to devote a
lot of time and energy to managing
your online presence if you wish to do
it well. You can’t just fill your online
platforms with information and hope
it will do all the work for you. This is
why it pays to find an expert to
handle this in your stead. You need
someone who knows which platform
to use and for what purpose so that
your message will effectively get
across to the customer.
At Advanced Digital Media Services,
we can help you with managing
your online presence while at the
same time keeping your customers
updated and engaged in your
business. With us as your partners,
you no longer have to worry about
how to manage your online
presence; you finally have the time
to focus on other important business
matters worry-free.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/