Google Ads is a pay-per-click type of advertising that is especially good for local businesses. One of its best features is its ability to target specific locations for your ads. To create a successful Google Ads campaign, a business must choose the most relevant keywords, create quality content, and continuously improve their advertisements. https://advdms.com/blog/boost-your-local-business-by-creating-a-successful-google-ads-campaign/
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Boost Your Local Business
by Creating a Successful
Google Ads Campaign
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Search engines are some of the most
visited sites on the internet, and the
largest and most widely used is
Google. In fact, Google handles
almost 5.6 billion searches per day at
3.8 million searches per minute. Just
imagine the sheer number of people
who are using Google right now as
you’re reading this.
The potential to use this in digital
marketing is huge. As such, it’s no
wonder that many companies invest
a considerable amount of money to
ensure that they are always at the top
of search engine results pages, or
SERPs.
What Is a Google Ads Campaign?
Google AdWords (or Google Ads, as it
is more commonly known) lets you
place ads on Google’s search result
pages. Here, advertisers bid for
relevant keywords. Once you win the
bid, it’s time to create your content
and define your advertising goals.
This is one good marketing strategy
for companies who have just started
and do not yet have much quality
content for SEO. It can get customers
to notice you even faster. Another
good point for Google advertising is
that there are many targeting options
you can choose from to define your
brand and who sees your ads.
Google AdWords Tips: How to
Successfully Create a Google Ads
Campaign
Define Your Geographic Area
This is vital for local businesses.
Usually, these have geographic
constraints because most of them
only have one store. Through Google
Ads, you can target your ads so that
they only appear to people within a
specific geographic area.
Although internet use has made local
businesses accessible to almost
anyone, and local businesses can now
ship their products anywhere,
location targeting is still a smart
move, as one type of ad may appeal to
one region but may not for another.
This way, you can limit the money
you are going to spend and avoid
wasting money on an ad that’s not
going to appeal to people in your neck
of the woods.
Choose the Most Relevant
Keywords
In Google Ads, keywords are probably
the most important commodity. This
is because you will compete against
other companies and bid for them.
Since you will be spending for it,
carefully choose the ones you want to
bid on and make sure that they are the
most relevant to your business and
content.
There are three types of keywords
you can choose from in Google Ads:
broad, phrase, and exact. For broad
keywords, Google will show your ads
to searches that are relevant to them.
For phrase keywords, Google will
show the ads if your chosen keyword
phrase is part of the search phrase
that the user enters into Google.
Lastly, exact keywords will show
your ads only when the user types the
exact words that you chose.
Create Quality Content
While Google advertising starts with
relevant keywords, its success is
dependent on content. Pay-per-click
advertising only charges you when a
user clicks your ad. Whether they
read your content or make a purchase
is irrelevant with regards to payment.
As such, you have to make every click
worth it. You do this making sure that
you have engaging content that
encourages users to buy. As for your
keywords, make sure that they are
naturally incorporated into your
content and do not sound like they
were just forced in.
Monitor Results and Be Ready
for Improvement
The work does not stop after you
come out with your Google Ads
campaign. You have to continually
track the success of your ads and
look for any inadequacies that you
might need to improve on.
A Google Ads campaign does not
simply turn a profit overnight.
Remember to always check on the
data and analytics of your campaign
and make the necessary adjustments
for improvement.
Starting a Google Ads campaign is
not an easy task, and you have to be
ready to spend a sizable amount of
money. To make the investment
worth it, we strongly encourage that
you hire a Google Ads specialist who
can help you navigate the ins and
outs of Google advertising.
At Advanced Digital Media Services,
our team is composed of some of the
best professionals in the industry,
who can create effective SEO
strategies for your business,
including quality advertisements,
Google My Business optimization,
and content creation. We look
forward to working with you!
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
by Creating a Successful
Google Ads Campaign
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Search engines are some of the most
visited sites on the internet, and the
largest and most widely used is
Google. In fact, Google handles
almost 5.6 billion searches per day at
3.8 million searches per minute. Just
imagine the sheer number of people
who are using Google right now as
you’re reading this.
The potential to use this in digital
marketing is huge. As such, it’s no
wonder that many companies invest
a considerable amount of money to
ensure that they are always at the top
of search engine results pages, or
SERPs.
What Is a Google Ads Campaign?
Google AdWords (or Google Ads, as it
is more commonly known) lets you
place ads on Google’s search result
pages. Here, advertisers bid for
relevant keywords. Once you win the
bid, it’s time to create your content
and define your advertising goals.
This is one good marketing strategy
for companies who have just started
and do not yet have much quality
content for SEO. It can get customers
to notice you even faster. Another
good point for Google advertising is
that there are many targeting options
you can choose from to define your
brand and who sees your ads.
Google AdWords Tips: How to
Successfully Create a Google Ads
Campaign
Define Your Geographic Area
This is vital for local businesses.
Usually, these have geographic
constraints because most of them
only have one store. Through Google
Ads, you can target your ads so that
they only appear to people within a
specific geographic area.
Although internet use has made local
businesses accessible to almost
anyone, and local businesses can now
ship their products anywhere,
location targeting is still a smart
move, as one type of ad may appeal to
one region but may not for another.
This way, you can limit the money
you are going to spend and avoid
wasting money on an ad that’s not
going to appeal to people in your neck
of the woods.
Choose the Most Relevant
Keywords
In Google Ads, keywords are probably
the most important commodity. This
is because you will compete against
other companies and bid for them.
Since you will be spending for it,
carefully choose the ones you want to
bid on and make sure that they are the
most relevant to your business and
content.
There are three types of keywords
you can choose from in Google Ads:
broad, phrase, and exact. For broad
keywords, Google will show your ads
to searches that are relevant to them.
For phrase keywords, Google will
show the ads if your chosen keyword
phrase is part of the search phrase
that the user enters into Google.
Lastly, exact keywords will show
your ads only when the user types the
exact words that you chose.
Create Quality Content
While Google advertising starts with
relevant keywords, its success is
dependent on content. Pay-per-click
advertising only charges you when a
user clicks your ad. Whether they
read your content or make a purchase
is irrelevant with regards to payment.
As such, you have to make every click
worth it. You do this making sure that
you have engaging content that
encourages users to buy. As for your
keywords, make sure that they are
naturally incorporated into your
content and do not sound like they
were just forced in.
Monitor Results and Be Ready
for Improvement
The work does not stop after you
come out with your Google Ads
campaign. You have to continually
track the success of your ads and
look for any inadequacies that you
might need to improve on.
A Google Ads campaign does not
simply turn a profit overnight.
Remember to always check on the
data and analytics of your campaign
and make the necessary adjustments
for improvement.
Starting a Google Ads campaign is
not an easy task, and you have to be
ready to spend a sizable amount of
money. To make the investment
worth it, we strongly encourage that
you hire a Google Ads specialist who
can help you navigate the ins and
outs of Google advertising.
At Advanced Digital Media Services,
our team is composed of some of the
best professionals in the industry,
who can create effective SEO
strategies for your business,
including quality advertisements,
Google My Business optimization,
and content creation. We look
forward to working with you!
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/