If you're a growing brand or business and want to stay on top during the pandemic, knowing what social media users are after can get your message and advertising across more clearly.
Social media use has dramatically increased, so learning how to adapt to your customers' needs immediately and effectively will greatly impact your brand. https://advdms.com/blog/the-use-of-social-media-in-the-covid-19-era-what-has-changed/
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The Use of Social Media in
the COVID-19 Era: What
Has Changed?
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
When lockdowns and quarantines
were imposed worldwide due to
COVID-19, people turned to social
media for some much-needed
distraction and human interaction
without the risk of exposure and
infection.
The use of social media has changed
due to its increasing usage in the
past months. Users have become
more open to new platforms,
influencers, and brands as they
spend more time on their devices.
One of the most popular examples of
this is the rise of TikTok. This is a
relatively young social media
platform where creators can exhibit
their creativity and ideas through
short videos.
Some of the popular content that
gets published includes duets by two
different users, dance matches, or
even random challenges. Users
started using TikTok to ease their
boredom during confinement, but it
has now turned into more than that
— as reflected in current social
media trends.
Because of the heavy use of social
media during the various periods of
lockdown, companies and business
owners took advantage of the
situation to amp up the advertising
for their products and services.
COVID-19 turned the internet into
one of the focal points where
advertising can reach the most
potential customers, and it is not
stopping anytime soon.
Here are just some of the ways the
current use of social media can
significantly impact any businesses
and marketers in the long run.
People want genuine positivity.
Having a positive aura is an attractive
trait during a pandemic. Many
people will need cheerful and
uplifting occurrences in their lives,
since being confined and lacking
human interaction can be depressing.
When social media users log on to
the internet, they will be searching
for current social media trends that
are inspiring and positive. They
won’t search for news or trends that
are negative and stressful since the
confinement itself is stressful
enough. Inspiring and lively content
pieces are likely to be visited by users
since it stimulates them positively
during dark times.
If you’re planning your advertising
strategy, focus on generating
inspirational content that positively
impacts your followers. Build a
brand that is caring and community
based. Since people are looking for
positive content, it is better to give
or show them things that can make
them feel good.
Current social media trends show
that beyond just quality
entertainment, being creative and
positive while forming a stronger
connection to your audience can get
you far. Since your target audience
will change their needs through
time, it is beneficial if your strategy
can adapt to this. You’ll improve and
develop your audience engagement
if you interact with your audience
based on what they’re looking for.
People want to be entertained.
As mentioned before, quality
entertainment is key. The use of
social media during this COVID-19
pandemic is due to people wanting
to get away from the negativity
that’s been going around.
For example, TikTok might have
started as just another video-
sharing platform, but now both
younger and older generations have
turned to TikTok to express
themselves and keep themselves
entertained.
A word of caution: While people
want positive, stimulating content,
most of them are still wary of
people using the pandemic for
humorous content. Since positivity
and creativity are the current social
media trends, users find it
inappropriate when companies or
creators use COVID-19 as content
for their gain.
It’s insensitive for those greatly
affected by the pandemic and is
rude to take the situation lightly.
Note that people feel stressed about
the pandemic; they’ll be searching
for entertainment that can de-stress
and help them move through the
burden.
People want to feel comfort and
human connection.
During lockdowns and quarantines,
people feel isolated because they
don’t have enough human
interaction. Since they feel alone,
they want to have physical and
emotional contact as soon as
possible. They’ll try to find ways
where they’ll feel connected with
another person.
This is where the use of social media
comes in. People have found that
joining group chats, watch parties,
online games, and making blogs or
vlogs can connect them to others
without being physically there.
Companies have learned to connect
and strengthen communities by
filtering users and then connecting
them to others with common
interests. Brands have used
gimmicks like themed weeks and
influencer-led videos and chats,
which give their brand a sense of
community. Community hashtags
that require users to post selfies and
other content have also gained
popularity in recent months.
These are just some methods that
social media users have employed
to find comfort and a sense of
community. So, if your company
can adapt your strategy quickly, you
shouldn’t fall behind even in the
face of massive change. Getting
professional help is also a good idea.
At Advanced Digital Media
Services, we have a team of social
media marketers who can help you
with your campaigns.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/
CLICK BELOW TO VISIT OUR SITE:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
the COVID-19 Era: What
Has Changed?
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
When lockdowns and quarantines
were imposed worldwide due to
COVID-19, people turned to social
media for some much-needed
distraction and human interaction
without the risk of exposure and
infection.
The use of social media has changed
due to its increasing usage in the
past months. Users have become
more open to new platforms,
influencers, and brands as they
spend more time on their devices.
One of the most popular examples of
this is the rise of TikTok. This is a
relatively young social media
platform where creators can exhibit
their creativity and ideas through
short videos.
Some of the popular content that
gets published includes duets by two
different users, dance matches, or
even random challenges. Users
started using TikTok to ease their
boredom during confinement, but it
has now turned into more than that
— as reflected in current social
media trends.
Because of the heavy use of social
media during the various periods of
lockdown, companies and business
owners took advantage of the
situation to amp up the advertising
for their products and services.
COVID-19 turned the internet into
one of the focal points where
advertising can reach the most
potential customers, and it is not
stopping anytime soon.
Here are just some of the ways the
current use of social media can
significantly impact any businesses
and marketers in the long run.
People want genuine positivity.
Having a positive aura is an attractive
trait during a pandemic. Many
people will need cheerful and
uplifting occurrences in their lives,
since being confined and lacking
human interaction can be depressing.
When social media users log on to
the internet, they will be searching
for current social media trends that
are inspiring and positive. They
won’t search for news or trends that
are negative and stressful since the
confinement itself is stressful
enough. Inspiring and lively content
pieces are likely to be visited by users
since it stimulates them positively
during dark times.
If you’re planning your advertising
strategy, focus on generating
inspirational content that positively
impacts your followers. Build a
brand that is caring and community
based. Since people are looking for
positive content, it is better to give
or show them things that can make
them feel good.
Current social media trends show
that beyond just quality
entertainment, being creative and
positive while forming a stronger
connection to your audience can get
you far. Since your target audience
will change their needs through
time, it is beneficial if your strategy
can adapt to this. You’ll improve and
develop your audience engagement
if you interact with your audience
based on what they’re looking for.
People want to be entertained.
As mentioned before, quality
entertainment is key. The use of
social media during this COVID-19
pandemic is due to people wanting
to get away from the negativity
that’s been going around.
For example, TikTok might have
started as just another video-
sharing platform, but now both
younger and older generations have
turned to TikTok to express
themselves and keep themselves
entertained.
A word of caution: While people
want positive, stimulating content,
most of them are still wary of
people using the pandemic for
humorous content. Since positivity
and creativity are the current social
media trends, users find it
inappropriate when companies or
creators use COVID-19 as content
for their gain.
It’s insensitive for those greatly
affected by the pandemic and is
rude to take the situation lightly.
Note that people feel stressed about
the pandemic; they’ll be searching
for entertainment that can de-stress
and help them move through the
burden.
People want to feel comfort and
human connection.
During lockdowns and quarantines,
people feel isolated because they
don’t have enough human
interaction. Since they feel alone,
they want to have physical and
emotional contact as soon as
possible. They’ll try to find ways
where they’ll feel connected with
another person.
This is where the use of social media
comes in. People have found that
joining group chats, watch parties,
online games, and making blogs or
vlogs can connect them to others
without being physically there.
Companies have learned to connect
and strengthen communities by
filtering users and then connecting
them to others with common
interests. Brands have used
gimmicks like themed weeks and
influencer-led videos and chats,
which give their brand a sense of
community. Community hashtags
that require users to post selfies and
other content have also gained
popularity in recent months.
These are just some methods that
social media users have employed
to find comfort and a sense of
community. So, if your company
can adapt your strategy quickly, you
shouldn’t fall behind even in the
face of massive change. Getting
professional help is also a good idea.
At Advanced Digital Media
Services, we have a team of social
media marketers who can help you
with your campaigns.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/
CLICK BELOW TO VISIT OUR SITE:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/