In the '90s, ads were like monuments. Today, they disappear faster than a Snapchat story. New research from LO:LA suggests we're trading brand immortality for algorithmic dopamine hits—and the cost is steeper than anyone predicted. Can your brand balance the two? Find out here: https://www.thelolaagency.com/post/the-age-of-ephemera-how-the-lack-of-permanence-in-modern-advertising-impacts-brands
London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com
Marketing Strategy 2025: Improving Traditional
Brand Building with Ephemeral Content
Every product and customer interaction embodies
brand commitment, yet marketing grapples with a
balance between lasting impact and fleeting
engagement
Explore how a top agency crafts
memorable ad campaigns
Remember the days when billboards and TV ads had enduring influence? LO:LA's report
"The Age of Ephemera" highlights a shift towards fleeting content
90s ads like "Always Coca-Cola" and "Just Do It"
were cultural milestones, unlike today's content that
vanishes quickly
LO:LA's 'Brand in a Box' solution offers a blend of
traditional and ephemeral content by managing
research and immersion, brand storytelling, visual
expression, and market rollout.
Discover how LO:LA brand specialists can help your business make the best of the moment—and build
an image that endures
https://www.thelolaagency.com/post/the-age-of-ephemera-how-the-lack-of-permanence-in-modern-advertising-impacts-brands
More at: https://www.thelolaagency.com/post/the-age-of-ephemera-
how-the-lack-of-permanence-in-modern-advertising-impacts-brands
Brand Building with Ephemeral Content
Every product and customer interaction embodies
brand commitment, yet marketing grapples with a
balance between lasting impact and fleeting
engagement
Explore how a top agency crafts
memorable ad campaigns
Remember the days when billboards and TV ads had enduring influence? LO:LA's report
"The Age of Ephemera" highlights a shift towards fleeting content
90s ads like "Always Coca-Cola" and "Just Do It"
were cultural milestones, unlike today's content that
vanishes quickly
LO:LA's 'Brand in a Box' solution offers a blend of
traditional and ephemeral content by managing
research and immersion, brand storytelling, visual
expression, and market rollout.
Discover how LO:LA brand specialists can help your business make the best of the moment—and build
an image that endures
https://www.thelolaagency.com/post/the-age-of-ephemera-how-the-lack-of-permanence-in-modern-advertising-impacts-brands
More at: https://www.thelolaagency.com/post/the-age-of-ephemera-
how-the-lack-of-permanence-in-modern-advertising-impacts-brands