Evidence shows that the first page of Google search results receives 95 percent of web traffic, with subsequent pages acquiring just 5 percent or less. Therefore, it is crucial for business owners to invest in strategies that will help boost their Google page rank without incurring penalties for what Google sees as spammy SEO practices. In this article, we cover several SEO tips to improve organic rankings. Read on to learn more. https://advdms.com/blog/what-can-you-do-to-improve-your-site-ranking/
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Advanced Digital Media
We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.
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The goal of any SEO expert should
be to make sure a client’s website is
trending toward the top of search
results. Higher site ranking
translates into more traffic and
ultimately higher conversions. It
may sound like a high bar to jump
over, but the ranking is not
impossible.
As a company that provides SEO
services, we think there is a high
probability that your website and
online properties can vastly
improve in search engine results.
Here are our tips on how to
increase website ranking and
traffic:
1. Focus on improving the user
experience across the entire website.
Google is the largest search engine in the
world because they have mastered the
elements and terms that determine the
best user experience. Everything Google
does is to deliver the best results for a
user’s query. They know that no one
wants to land on a site that is spammy.
If your website is low quality, it will
greatly affect your site ranking.
2. Your posts should always be
relevant and easy to read.
While you can optimize for content,
you can also optimize for readability.
More people engaging with your
content leads to lower bounce rates
and the potential for higher organic
rankings.
To ensure your content is
readable, each paragraph should
be short, relevant, and effective,
containing between three and five
sentences. This allows you to
develop an idea, provide
information, and move the reader
to the next piece of information.
Fragmented information will
cause readers to lose interest.
To improve your site ranking
further, revisit your subheadings.
People spend little time trying to
find out what a paragraph is all
about if the subheading is subpar.
Effective subheadings can draw the
attention of readers down a page.
You can also emphasize important
points in bold letters.
Bulleted points work well when
conveying a large amount of data.
Bullets also break up a page and give it a
more dynamic look and feel. People
tend to expect something rather
important when they see bulleted
points.
3. Use the white space on your pages
more effectively.
This goes for images, too! Web pages
with nothing but text can sometimes
overwhelm readers. Remember, the
moment someone feels overwhelmed,
they are no longer dependable readers.
You can prevent this by breaking up
large chunks of information into
readable paragraphs or bulleted points.
Just make sure any and all information
remains relevant.
4. The wisdom of writing quality
content can never be stressed
enough.
One of the best SEO tips to improve
organic rankings is to write quality
content. If your content is bad, your
website design will matter little no
matter how you optimize it.
Keep in mind that effective writing is not
just about bullet points or paragraph
length. Good writing is about sharing
exciting ideas and offering up a
compelling story with an effective
delivery.
You can also consider focusing on topic
clusters as opposed to just keywords.
Google’s algorithm continues to evolve.
Google wants to understand the user’s
intention. Google wants to know what
users are looking for and to provide the
search results that best matches their
intent.
5. Some of the very best web writers
tend to write in the inverted
pyramid style.
At the top of the inverted pyramid,
write in terms of who, what, where,
when, and how. The next level down
can include important details. The level
below that can provide background and
general information about your topic.
With this method, you are giving
away the most valuable and critical
information at the top of the
article. Less important information
follows. Since readers scan content
for information, it makes sense to
put the most important
information where they can see it
first.
6. Take time to analyze your page
designs and images.
We know that it can be a bit difficult to
determine where user experience
problems exist. There are several
tools like Google Analytics and
CrazyEgg that you can use to test the
user experience and boost your
Google page rank.
7. Website speed should also be a top
SEO consideration.
No one in today’s world wants to wait
to access information. Speed matters.
There are a number of tools you can use
to improve your site’s page download
speed and site ranking. These tools
include Think with Google, Accelerated
Mobile Pages Project, and PageSpeed
Insights.
8. Optimize for voice search.
There are many things your business
can do to optimize for voice search as
well. Keep an eye on SEO trends. The
world is fast approaching the time
when more than 50 percent of all
online searches will result from voice
search.
Investing in this technology trend
will surely help improve website
ranking. Imagine that billions of
queries will be activated by devices
that are voice-assisted.
Partner today with the best SEO
services providers and watch your
leads increase and visitors become
customers. Our team at Advanced
Digital Media Services are always
kept abreast of the latest industry
updates and marketing trends to
ensure customer conversions and
growth for your business!
info@advdms.com
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