How Web Design Affects Customer
Trust
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Web design communicates your brand’s
personality. It is the first thing that catches the
attention of your site visitors and potential
customers. If done correctly, it becomes one of
your most substantial assets in terms of
marketing.
A good design has the power to create long-
lasting emotional connections with your
consumers, and it sets you apart from the
competition. When building a relationship
with your website users, trust is essential to
your marketing efforts.
Why Does Online Trust Matter?
A study revealed that the lack of trust in online
transactions brings about aversion in online
shopping. The same study explored the relative
importance of website design factors
for
building trust among customers of various
cultural values. The results revealed that trust in
online stores represents a mechanism wherein
the independent components of web design can
positively influence purchase intentions.
Beyond purchasing behaviors, trust can help
establish customer loyalty over time. In a 2019
Gartner report, the information encountered by
88% of questioned B2B customers during recent
successful purchasing decisions garnered a high-
quality rating. That’s because people buy from
companies, websites, and brands that they trust;
what better way to establish trust than with
quality design and content that exhibits your
company’s authority and credibility.
Consumer standards for websites are higher than
before. Therefore, no business owner can ignore
the importance of web design, especially since a
top-quality brand website is considered a crucial
factor of an effective marketing strategy. Your
business can’t afford to lose any potential leads if
you are managing a lead generation website.
How to Use Design to Build Trust With Customers
1. Decrease Visual Clutter
One of the most common ways to establish trust
effectively is to have a user-friendly website. A
user-friendly website starts with removing visual
clutters, including excess ads and pop-ups and
unnecessary animations. If you include ads and
pop-ups on your site, make sure that the visual
noise is not overly intrusive.
Focus on
increasing white space and
eliminating distractions so you can provide a
better user experience. To ensure that you
can easily direct users to where you want
them to go, provide a single call to action free
from distracting widgets and ads.
2. Focus on Design Consistency
Keeping all web design elements consistent
throughout your site is key to maintaining the
trust of your users. If your user encounters an
element out of line as they navigate a new page,
it may have a jarring effect that can significantly
negate their trust. To resolve this, Appcues
suggests conducting a regular consistency audit
and making all outside elements on your website
appear native for users to have a seamless
experience.
3. Adhere to Existing Design Trends for Credibility
Boost
While you don’t necessarily need to follow every
web design trend, it’s important to lean towards
modern design standards. An outdated design
suggests outdated products and even leads users
to question your company’s credibility. In general,
giving your website a modern look shows constant
effort and care for customer satisfaction. Doing so
also builds
rapport and appeals
to your
customers.
If you own an e-commerce website, consider
creating a page layout that directs your
customer’s attention to your company’s security
policies.
Include an expertly-designed team and contact
information pages.
4. Emphasize Security and Transparency
Your web design should place transparency and
security at the forefront. To do this, you can apply
the following strategies:
Provide accurate explanations of how you
protect customer data, and use design
elements to highlight them in page sections.
Simplicity is key, so use everyday language
and simple terms to write about your products
and services. Also, make sure to maximize
legibility to promote transparency.
The
Impact of Good Website Design on
Marketing
1. Differentiation
Standing out against the competition requires
branding
and
emphasizing
uniqueness.
Otherwise, you may end up losing the interest of
visitors and experience high bounce-back rates.
Although there are tons of free templates for web
design, it may not be enough to rank your
website. The best way to steer clear of this
problem is to align visuals in a custom-made
website.
2. Improved SEO
Search Engine Optimization (SEO) is essential for
websites to appear on top ranks of search
engines. Incorporating this into website design is
important for users to locate and interact with
your website with ease. The best SEO practices
involve implementing links and keywords that
apply to what your target audience is currently
searching for. Constantly updating your content
helps you stay relevant and increases your
visibility in search results.
3. Conversion
If you properly strategize web design for
conversion, it directly impacts your conversion
rates. Conversion rates allow companies to gain
authority in making marketing decisions, as it is
directly related to how users engage with a
website. If your users encounter difficulty locating
the information they need due to unclear
navigation or poorly-placed call-to-actions, they
may leave and go on to look for the information
on other websites.
Benefits of Web Design Services
Building trust online takes months or even years.
With the stakes being high, is it better to work on
the web design by yourself? Although it may save
you money initially, hiring a professional website
design company can help you produce a better
website that ranks at the top of search engine
results pages (SERPs).
Take a look at these benefits for entrusting your
website design to professionals.
1. Better Designs
No matter how much you think you know about
building a website, there’s only so much that your
efforts can provide. You want your users to feel
excited about your website, and a professional
web company can help you. They offer a
“personal touch” to your website design. Plus, they
maximize its navigation and user-friendliness.
2. Improved SEO Optimization
A website design company houses a team of SEO
experts who can help improve your search engine
ranks so more people can find you. If your site
lacks this feature, it may be difficult for clients to
locate you, and you’ll potentially lose customers.
3. Reliable Website
Although you can design a website yourself, it
takes expertise to guarantee its reliability. For
instance, you can try and change something on
your website after long months of operation, but
as soon as you do, your website starts to shut off
or experience other issues for reasons you may
not be aware of.
Instead of spending a lot of money for someone
to conduct emergency fixes, hiring a website
design company in the first place can help you
achieve a reliable website right away.
4. Conveyed Trustworthiness
A website that is not well-made will not reflect a
reputable company. That’s why professional
website designers strive to create an aesthetic,
functional website that gets you more clients who
feel more comfortable navigating through your
website.
Let our pros help you with an effective trust-
building marketing strategy if you plan to
upgrade your web design and content.
As a long-standing SEO company in the industry,
Advanced Digital Media Services is your partner in
achieving your online marketing goals. With our
team of professional web developers, web
designers, SEO specialists, and content creators,
you can have a website that has an edge in terms
of rich content and functionality.
To learn more about what we can do for your
website, feel free to contact us today.
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