Workshop 23
Sales Hacks and Sprints
Manoj Ranaweera
manoj.ranaweera@techcelerate.ventures | +44 7769734491
https://techcelerate.ventures
Building £100m turnover tech company
Growth Stage
2
Enterprise
customers
£8.3m MRR
Growth Stage
1
M&A
£1m MRR
Product/Market
Fit
Larger customers
£100k MRR
Problem/Solution
Fit
Minimum Viable
Business
£10k MRR
Initial traction
xxx
£5k MRR
Starting Up
xxx
£1k MRR
Think Big - Start Small - Be prepared to run faster (once you figured out)
Generate £1m ARR (£100k MRR)
£25 monthly subs
05
●
40,000 customers
£100 monthly subs
04
●
10,000 customers
£1k monthly subs
03
●
100 customers
£5k monthly subs
02
●
20 customers
£10k monthly subs
01
●
10 customers
●
Longer sales cycles
(sales pipeline a must)
●
Self-service
(Sales pipeline is not practical)
● Middle path
●
xxx
●
xxx
Deal News £5.32/month + SkilledUp Life £25/month - We need to find growth hacks to succeed!
Hacks, Pipeline or Hybrid
Pipeline
● Wadaro
●
Techcelerate
- Members
- Partners
Hacks
Hybrid
●
Training Sensei
●
Techcelerate
- Deal Lite
- SkilledUp Life
● WeForge/ForgeDesign
● CompAiRA
Weekly Sales Sprints - On Wednesdays
Plan
● Up to 4 tasks
● Must be achievable
Progress
● Update progress as you
complete
● No need to wait till
Wednesday.
Feedback
●
Provide
constructive
feedback
●
Encourage to
keep pushing
Standard Sales Hack
● Persona - What does your target customer looks like?
● Location - Where does your target customer hangout?
● Lists - Gather data as much as you can.
● Enrich - Clean and enrich your data. Upload to CRM.
● Outreach - Try your multiple approaches on sample sizes to work out the
optimum
● Drip campaigns - Initiate drip campaigns. Larger ticket sizes, one to ones work
best, but also multiple approaches
● FOLLOW UP
● CLOSE
● DELIVER
● RETAIN
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