Marketing Firm Reports on Ethics of Facial
Recognition Billboards For Engagement
R.E.D Marketing Firm’s report balances the data
protection and ethical marketing obligations with the
benefits of using digital billboards with facial recognition
technology.
R.E.D Marketing Firm encourages you to
consider several ethical concerns with using
FRT billboards, a dynamic technology that
has been transforming the advertising
industry.
As a more personalizable content delivery
method than static billboard advertising,
digital billboards use FRT to tailor
marketing content to specific
demographics.
In spite of these advantages, the technology
poses three ethical concerns to marketers;
privacy and informed consent, discrimination
and bias, and security and data protection.
he agency recommends you
mitigate such risks through
continued monitoring and
outcome analysis.
Moreover, it suggests you
implement stringent
protocols and security
measures to protect FRT
data and prevent its
misuse.
Find out more at
https://redmarketingfirm.com/blog/post/exploring-
the-ethical-implications-of-facial-recognition-
technology-on-digital-billboards-by-r-e-d-marketing-
firm.
Visit the link in the description to
learn more!