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https://advdms.com/blog/how-to-perform-effective-keyword-research-for-your-business-this-2021/
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Advanced Digital Media
We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.
How To Perform Effective Keyword
Research for Your Business in 2021
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
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When planning your digital marketing
strategy, there are a variety of things that
come to mind, including social media
marketing, paid search, email marketing,
advertising,
content marketing,
SEO
keyword research, etc. Your strategy can
either make or break your business.
If you want to get one of the top spots on
the search results on Google, you should
learn how to adjust to its constantly
changing algorithms. It’s also important to
know that executing one strategy may not
be enough to ensure that your business
gets the right amount of visibility. In 2021,
you should know how to do keyword
research effectively.
Marketers know that utilizing strategic
keywords is one of the top secrets for an
effective SEO
strategy, putting PPC
advertising behind. This is one of the major
reasons why you should take keyword
research seriously. It can be tricky, but
there are steps you can take to ensure that
your strategy is effective.
How to Research Keywords for SEO
1. Know Your Industry
You can begin by gathering the general
phrases or keywords used in the industry
you belong to. You’ll be surprised at how
much you can find out about the market
by simply looking at it. You can also use
this as a guide when writing content for
your website. As the owner, you probably
have a good grasp of the phrases and
terms used in the industry.
Another great thing to do is to talk to your
sales team. Since they’re the ones who
face your customers or clients, they have
ideas as to what your target market needs
or wants to know or purchase.
Lastly, have a
look at what your
competitors are doing and what topics
they’re writing about. All of these things
can help you build a solid foundation for
your keyword research tactics.
2. Write Down Words That Describe Your
Company
Now that you know the keywords and
phrases that are thrown around the
industry, it’s time to look closely and find
out the words tied to your business. These
terms can either be tied to the products
you sell or the services you provide. The
terms you’ll list down may not be the exact
keywords you need, but it brings you one
step closer to the right ones.
3. Understand the Intent Behind Keywords
Visibility online won’t contribute anything
to your business if you are unable to direct
qualified traffic to your website. Qualified
traffic bears more weight in conversion
rates than visibility. To get their attention,
you must familiarize yourself with the
intent of keywords and know how to utilize
them accordingly.
The
intent of keywords varies
from
commercial, transactional, navigational, to
informational.
People use informational keywords when
they want to
learn about something
specific. They can type in questions, like:
“Why is the sky blue?” “What’s the weather
today?” and “Why is my dog not eating?”
Navigational keywords are used when
people want to know how to get to a
specific place.
Keywords
with
commercial
and
transactional intent are used by people
who surf the internet for things they plan to
purchase.
When
people
enter
transactional-related
keywords,
they
expect to find services, shops, or products
that they can avail.
Find out the types of questions your target
audience is likely to ask. This will lead you
to the keywords you need to direct
qualified traffic to your website.
4. Use a Keyword Research Tool
There are different keyword research tools
available, from free ones to paid ones.
Consider your budget and goals. Choosing
two instead of one can be beneficial for
you. You can try using one paid tool and
one free tool and see what gives you the
results you desire.
5. List Your Keywords
When you’ve generated the keywords
related to your business, you’ll soon come
up with things to write about. From there,
you’ll be able to have a clear-cut content
strategy. Aside from that, you should also
conduct a competitor analysis to see who
among your competitors
is already
ranking on the top results of search
engines.
With that, you can start formulating a
better way to come up with unique content
to share with your target audience. When
you do that, you’ll see the growth of your
business in no time!
If you don’t have a lot of time on your
hands to do all of this, Advanced Digital
Media Services is here for you! We can
perform meticulous SEO keyword research
to boost your company’s ranking in the
digital world. ADMS utilizes three of the
best keyword research tools so we can
compare the data to target the most
searched keywords for your business. We
also have experts in web development and
content creation. What are you waiting
for? Contact us today!
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices
Research for Your Business in 2021
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
When planning your digital marketing
strategy, there are a variety of things that
come to mind, including social media
marketing, paid search, email marketing,
advertising,
content marketing,
SEO
keyword research, etc. Your strategy can
either make or break your business.
If you want to get one of the top spots on
the search results on Google, you should
learn how to adjust to its constantly
changing algorithms. It’s also important to
know that executing one strategy may not
be enough to ensure that your business
gets the right amount of visibility. In 2021,
you should know how to do keyword
research effectively.
Marketers know that utilizing strategic
keywords is one of the top secrets for an
effective SEO
strategy, putting PPC
advertising behind. This is one of the major
reasons why you should take keyword
research seriously. It can be tricky, but
there are steps you can take to ensure that
your strategy is effective.
How to Research Keywords for SEO
1. Know Your Industry
You can begin by gathering the general
phrases or keywords used in the industry
you belong to. You’ll be surprised at how
much you can find out about the market
by simply looking at it. You can also use
this as a guide when writing content for
your website. As the owner, you probably
have a good grasp of the phrases and
terms used in the industry.
Another great thing to do is to talk to your
sales team. Since they’re the ones who
face your customers or clients, they have
ideas as to what your target market needs
or wants to know or purchase.
Lastly, have a
look at what your
competitors are doing and what topics
they’re writing about. All of these things
can help you build a solid foundation for
your keyword research tactics.
2. Write Down Words That Describe Your
Company
Now that you know the keywords and
phrases that are thrown around the
industry, it’s time to look closely and find
out the words tied to your business. These
terms can either be tied to the products
you sell or the services you provide. The
terms you’ll list down may not be the exact
keywords you need, but it brings you one
step closer to the right ones.
3. Understand the Intent Behind Keywords
Visibility online won’t contribute anything
to your business if you are unable to direct
qualified traffic to your website. Qualified
traffic bears more weight in conversion
rates than visibility. To get their attention,
you must familiarize yourself with the
intent of keywords and know how to utilize
them accordingly.
The
intent of keywords varies
from
commercial, transactional, navigational, to
informational.
People use informational keywords when
they want to
learn about something
specific. They can type in questions, like:
“Why is the sky blue?” “What’s the weather
today?” and “Why is my dog not eating?”
Navigational keywords are used when
people want to know how to get to a
specific place.
Keywords
with
commercial
and
transactional intent are used by people
who surf the internet for things they plan to
purchase.
When
people
enter
transactional-related
keywords,
they
expect to find services, shops, or products
that they can avail.
Find out the types of questions your target
audience is likely to ask. This will lead you
to the keywords you need to direct
qualified traffic to your website.
4. Use a Keyword Research Tool
There are different keyword research tools
available, from free ones to paid ones.
Consider your budget and goals. Choosing
two instead of one can be beneficial for
you. You can try using one paid tool and
one free tool and see what gives you the
results you desire.
5. List Your Keywords
When you’ve generated the keywords
related to your business, you’ll soon come
up with things to write about. From there,
you’ll be able to have a clear-cut content
strategy. Aside from that, you should also
conduct a competitor analysis to see who
among your competitors
is already
ranking on the top results of search
engines.
With that, you can start formulating a
better way to come up with unique content
to share with your target audience. When
you do that, you’ll see the growth of your
business in no time!
If you don’t have a lot of time on your
hands to do all of this, Advanced Digital
Media Services is here for you! We can
perform meticulous SEO keyword research
to boost your company’s ranking in the
digital world. ADMS utilizes three of the
best keyword research tools so we can
compare the data to target the most
searched keywords for your business. We
also have experts in web development and
content creation. What are you waiting
for? Contact us today!
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices