Voice Search and SEO

Voice Search and SEO, updated 2/14/21, 1:20 PM

Voice search is truly vital for e-commerce websites and SEO to thrive in web marketing. This has become a trend both for big and startup companies. Learn why you should do voice search optimization now to stay ahead of the competition. https://advdms.com/blog/voice-search-and-seo/

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Voice Search and SEO
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
We know that voice search in SEO is
growing. While millions of people use
Google voice search, they are still not
fully aware of the ramifications from a
purely technical point of view. Also,
voice technology and search are
becoming so accurate that it is far
easier for some people to speak than
to type. Voice search can now
recognize and return your desired
results with up to 90% accuracy.
Those consumers who use voice
search do so because they find the
technology to be convenient. They
don’t have to worry about typing
and misspelling something. Their
results are quick and correct. Many
people enjoy the novelty of the
technology and also like the idea of
being able to go voice shopping and
multitask while doing other things.
Voice search speaks to the type of
technology that people can
envision for the future.
Of course, there are a number of
platforms that provide voice
search results. Amazon, Baidu,
and HOUND are just a few. Here
are some of the better reasons
why you should optimize for
voice search now:
1. Voice search expands the need
for a mobile-friendly website.
Mobile friendliness is a ranking
requirement of Google and other
search engines. Google, especially,
has always been on a mission to
make sure that users have the best
online experience possible.
Smartphones and tablets make up
almost 60% of internet searches
and traffic. People search on the
move, and the website that can
provide what they need in
products, information, or services
is the one that gets their attention
and commands their loyalty.
2. Phrases are what will drive traffic
in the future. When you’re doing
voice search optimization, be aware
of how people search with voice as
opposed to how they might query a
search engine. When people ask
their phone a question, they have a
tendency to speak in complete
sentences, for the most part. Long-
tail phrases will therefore have the
greatest impact.
3. Download speed will always
matter and make a difference. A fast
website satisfies the customer as well
as search engines. People want
immediate satisfaction and search
engines like the practice of efficiency.
4. Conversational content rules.
Many developers focus on providing
content that users can bond and
engage with. Optimize for voice
search to make people feel
comfortable while getting your
message across.
5. Google voice search offers unique
benefits and solutions for people
looking for products and services
right where they are. It is now quite
easy to ask your phone for more
information on a local business.
Smart Device Stats
“Smart speaker” is also a term many
developers are aware of. These
devices include Amazon Echo,
Google Home, and Apple Homepod.
While not everyone has one, the
number of owners is growing. Up to
61% of the population owns a smart
speaker, and over 50% of those
people use their devices daily. Some
utilize their device for eating,
research, scheduling travel, and
taking care of other small tasks.
By the year 2020, as much as 30%
of all Web browsing will happen
without a screen. By 2050, the
experts predict that consumers will
conduct half of their searches
through voice technology. Voice
shopping is also the new trend!
While we will not go into full detail
here, the future will also consist of
visual search.
How to Optimize for Voice
Search
Always think in terms of FAQs.
Think of the natural language
people will use along with their
probable search terms. For
instance, they might query the
term “movie hours.” On the other
hand, they might speak “List your
movies and hours,” so you have to
get creative and listen to how
people speak.
Of course, you have existing pages
that you can always optimize for
voice search as well. You can always
conduct research to determine
exactly what people are typing to
arrive on a particular page. Of
course, we keep reminding
customers to optimize their content
for mobile-friendly search. That
includes both blog and website
content.
Optimize your content for featured
snippets as well. Ask Google a
question and it will sometimes take
you to a snippet page. Then they
can click the link that leads directly
to your product, service, or
information.
Voice search will continue to grow
with mobile. As such, there are no
signs of mobile usage slowing
down. With the right support,
your website can gain a higher
ranking and increase leads and
conversions.
If you are on a mission for your
website to rank higher, then
consider partnering with Advanced
Digital Media Services. We offer
the best SEO services and can give
you guidance for internet
marketing that speaks to your
industry, strategic steps for
increasing traffic and sales, and
solutions to embark on a clear path
to rank higher on the major search
engines.
info@advdms.com
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