What is SEO? This infographic describes the difference between local SEO and Direct or traditional marketing.
About Alba SEO Services
Alba SEO Services is a local SEO company in Edinburgh and Glasgow offering search engine optimisation, social media, web design,PPC marketing as well as offering a powerful UK business directory for businesses. What makes Alba unique is the focus on building good customer relationships, treating our client’s websites as if they were our own and getting the best results based on our years of experience. Our results speak for themselves. Many of our clients are at the top of their desired search or on the first page for that search. It is a failure for us if we cannot get a website onto the first page of Google or Bing.
We believe that we are one of the best SEO companies in Edinburgh so get in touch if you want to know more.
INTERNAL LINKS
SOCIAL MEDIA
SOCIAL BOOKMARKING
INFOGRAPHIC
S/VID
SEO is any activity that will help get your website to rank in
Google. This can be from on-site activities or off-site
activities. It is not a black art but an understanding of what
Google wants and needs to know about your website and
making that happen.
Generally, paragraph works best in 4-6 lines.
Try not to adjust the text box size as it is designed to be the ideal size for the eyes to
skim through a chunk of text. If there's any extra sentences, try to break it down into
more paragraphs!
Google gets over 100 billion searches a
month.
81% of people perform some type of online
research before making a large purchase.
First three positions on Page 1 get about 38%
of clicks.
If you are not on the first page you will get
very few clicks.
Few clicks mean that your business is losing
potential business.
WHY DO WE NEED SEO?
CLICK THROUGH RATE DEPENDS ON GOOGLE
POSITION
72% of consumers who did a local
search visited a store within five
miles.
Local searches lead 50% of mobile
visitors to visit stores within one
day.
86% of people look up the location
of a business on Google Maps.
LOCAL SEO - WHY IT'S IMPORTANT
DIGITAL VERSUS TRADITIONAL MARKETING
Buyers are actively
looking for a seller
Infinite audience
ROI can be
measured
Sellers are looking
for buyers
Local audience only
Very difficult to
measure ROI
VS
YOUR COMPETITORS ARE USING SEO
61% of marketers say
improving SEO and
growing their organic
presence is their top
inbound marketing
priority.
57% of B2B
marketers stated that
SEO generates more
leads than any other
marketing initiative.
Marketers that
calculate ROI are
1.6 times more likely
to receive higher
budgets.
SUBTITLE OF TOPIC
As long as Google has search, SEO is here to stay. More and
more businesses are using SEO to increase the number of
leads.
To stay in front of your competitors, investment in your
website is required.
SEO is a long term strategy and it takes time to work. But
many businesses agree that the rewards are worth it.
https://www.internetmarketingninjas.com/blog/google/announcing-2017-click-rate-study/
https://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
https://www.hubspot.com/marketing-statistics
https://junto.digital/blog/seo-stats-2017/
https://www.advancedwebranking.com/cloud/ctrstudy/
https://www.albaseoservices.co.uk/