If you're looking for new ways to attract customers and grow your brand, have a read of LO:LA's new guide, which highlights several ways you can use the fear of missing out, or FOMO, to your advantage. Go to https://www.thelolaagency.com/post/the-power-of-fomo-fear-of-missing-out-in-modern-marketing to find out more.
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Fear Of Missing Out: How To Use FOMO & Scarcity
To Engage Audiences & Grow Brands
In a world where options are endless, how can your
brand break through and shake things up? Ironically,
the secret might just lie in scarcity and exclusivity.
In its latest guide LO:LA reveals
five powerful FOMO-driven
strategies your brand can use to
stand out and leave a lasting
impression.
These strategies include limited edition products and experiences, special events, social
media teasers, engagement competitions, and exclusive memberships and subscriptions.
Whatever strategies your brand chooses to employ,
your focus should always be on creating cultural
moments that are too irresistible to ignore or miss.
Some examples of successful FOMO campaigns
include Supreme’s product drops, Starbucks’ holiday
cups, Taylor Swift’s Eras Tour ticket rollout, and Peloton’s
live virtual classes.
Of course, LO:LA is quick to point out that over-relying on FOMO can lead to staleness and audience
alienation.
https://www.thelolaagency.com/post/the-power-of-fomo-fear-of-missing-out-in-modern-marketing
Go to https://www.thelolaagency.com/post/the-power-of-fomo-fear-of-
missing-out-in-modern-marketing to find out more.
To Engage Audiences & Grow Brands
In a world where options are endless, how can your
brand break through and shake things up? Ironically,
the secret might just lie in scarcity and exclusivity.
In its latest guide LO:LA reveals
five powerful FOMO-driven
strategies your brand can use to
stand out and leave a lasting
impression.
These strategies include limited edition products and experiences, special events, social
media teasers, engagement competitions, and exclusive memberships and subscriptions.
Whatever strategies your brand chooses to employ,
your focus should always be on creating cultural
moments that are too irresistible to ignore or miss.
Some examples of successful FOMO campaigns
include Supreme’s product drops, Starbucks’ holiday
cups, Taylor Swift’s Eras Tour ticket rollout, and Peloton’s
live virtual classes.
Of course, LO:LA is quick to point out that over-relying on FOMO can lead to staleness and audience
alienation.
https://www.thelolaagency.com/post/the-power-of-fomo-fear-of-missing-out-in-modern-marketing
Go to https://www.thelolaagency.com/post/the-power-of-fomo-fear-of-
missing-out-in-modern-marketing to find out more.