Here's Why You Should be Leveraging Social Media Marketing to Generate Leads

Here's Why You Should be Leveraging Social Media Marketing to Generate Leads, updated 1/7/21, 4:20 AM

Blu Ocean Innovations has published its latest article covering how to use social media marketing to generate leads, which is aimed primarily at local business owners. The article is available for viewing in full at https://bluocean.blog/2020/07/01/local-lead-generation-using-social-media/

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Here's Why You Should be Leveraging Social
Media Marketing to Generate Leads
It’s crucial to embrace new
digital marketing strategies
to generate sales.
A lead is any person who
indicates interest in your
products or services, and
they fuel your marketing
efforts.
Studies from HubSpot have
shown that even with only six
hours a week spent on social
media, 66% of marketers
found it brought new leads.
Social media business accounts
allow you to target ads to people
within your local area based on
criteria such as location, age,
sex, interests, and much more.
Social media platforms also
make it easy to guide your
followers to take action, from the
swipe up option on Instagram
stories to Facebook bio links.
While social media is usually
used for top-of-the-funnel
marketing, it can still be a
helpful and low-cost source for
lead generation.
With its hyper-targeting ad
capabilities, Facebook is one
of the best ways for your local
business to find potential
customers in your area.
Social media platforms also
make it easy to guide your
followers to take action, from
the swipe up option on
Instagram stories to Facebook
bio links.
Facebook Lead Ads lets you run
an ad with a conversion
objective and send anyone who
clicks on the ad to a Facebook
landing page where they can
opt-in on your offer.
This is just one of the many
social media platforms you
can use for your lead
generation - there are many
more out there.
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