Blogging Will Always Be Relevant

Blogging Will Always Be Relevant, updated 9/20/23, 8:39 PM

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Why Blogging Will Always Be Relevant

Blogging may have started as a trend, but it’s definitely here to stay. According to
statistics, there were more than 31 million U.S.-based bloggers in 2020, and over
77% of internet users read blogs daily. That’s far from a fad. In fact, many people
monetize their blogs as a main source of income.

If you’ve ever wondered if blogging might fall out of favor, don’t worry, it won’t.

Here are several reasons blogs are basically immortal.

It’s incredibly easy to start a blog

Today, it’s easier than ever to launch a blog. Anyone who has a good idea, wants
to express themselves, or hopes to start a business can make it happen pretty fast
thanks to content management systems (CMSs) like WordPress.

Today’s tools make it so easy that you don’t even need technical knowledge to
create a blog. If you don’t know how to get started, The Blog Starter has a
thorough guide that will take you through the process from start to finish,
including ways to promote and monetize your blog.

Blogs are ideal for monetization

Blogs help businesses stay profitable by sending them a steady flow of leads and
helping them rank in Google and other search engines. Static websites just don’t
cut it anymore for maintaining a high rank in the search engine results pages
(SERPs).

If today’s brands want to rank at the top of their niche for competitive keywords,
they need to offer quality content to their visitors on a regular basis. That’s exactly
what a blog accomplishes.

The more rich content published, the more authority a site builds and the more
likely it is to rank. Of course, there are many other factors involved in optimizing a
website to rank in the SERPs, but having a blog full of amazing content is
fundamental.

Blogging software powers most of the internet

Even though WordPress was designed as blogging software, most business owners
use it to create their website because it’s so easy to use. WordPress offers a
convenience and ease of use that other systems don’t. You can find thousands of
themes for under $100, plugins to expand functionality in just about any way you
wish, and it’s fully customizable since it’s free and open source.

People who use WordPress for their business’ website know blogging is great for
SEO, so most use the built-in feature. Blogging with WordPress is truly beginner-
friendly. The learning curve for WordPress is pretty shallow and there are tutorials
for just about everything you ever might need to do with WordPress.

As long as WordPress powers a large portion of the internet, blogging will exist.

Blogs help brands become experts

One of the biggest reasons blogging is immortal is because it helps brands
establish industry expertise. Who doesn’t want to be an expert in their industry?
Brands that have high competition in their market have to distinguish themselves
from other companies, and many do that through blogging.

Often, when a brand is trying to rank in the search engines for a particular
keyword, but can’t seem to get ahead of their competition, they’ll start publishing
longer, more thorough and authoritative blog posts on key topics. Then, they’ll use
those blogs for content marketing to generate backlinks from high authority sites
in order to increase their rankings. For brands that can keep this up, they see
excellent results.

Blogging can be free or cheap

A lot of people want to build websites without spending much money, and that’s
easy with free blogging software. Businesses can spend a lot of money on custom
website development, or they can go with a more affordable hosted solution that
comes with pre-installed blogging software. Most of the time, they’ll choose the
latter.

People enjoy self-expression

In addition to helping businesses establish authority and generate more sales,
blogging is always going to be of interest to creative individuals who have
something to express in the world. Whether it’s art, photography, poetry, prose, or
something else, blogging provides the perfect platform for self-expression.

Blogging is easy

When the internet first started getting popular, only people willing to learn a little
HTML and CSS had websites. Those early designs don’t look that cool by today’s
standards, but since most people couldn’t create anything, they were impressive.

Today, simple blogging software is the reason most of the internet exists. If it
wasn’t for WordPress, most people wouldn’t have a website and free web building
sites wouldn’t have gained momentum.

Since content is king in the world of internet marketing and online business,
anything that makes it easy to publish content will stick around for a while.