3O1 Redirects for SEO: Everything
You Need to Know
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
Whether you are migrating content from a
webpage or rebuilding your entire website,
use 3O1 redirects to route organic traffic to
the new page or website you built. Making
the most of 3O1 redirects yields many
benefits, such as increasing conversion
rates, preserving link equity, and removing
your website's old URLs from search
engines' indices.
Are you planning to move certain content
from one webpage to another, or are you
planning to redesign your entire website
without using the old URLs? If you answered
yes to either of these questions, you must
be thinking that doing so might affect your
ranking on search results.
Whether you are setting up a new page or
an entire website, and you think using the
same URL is not practical, it is essential to
know the correct practice. Changing URLs,
when done incorrectly, nullifies all the SEO
work done on the old URLs used.
This incorrect change in URLs, in turn, leads
to having a low ranking on search results,
causing organic traffic to plummet. The
good news is that you don't have to start
from scratch as far as SEO is concerned.
You can use a 3O1 redirect to route organic
traffic to your new pages or website
permanently.
What Is a 3O1 Redirect?
A 3O1 redirect tells search engines, such as
Google, that content from an old webpage
has been permanently moved to another
webpage. So, how does a 301 redirect
work? It directs visitors who click on the old
URL to the new URL.
For example, a website owner wants to
rebrand and change the URL of his website.
If some of its previous visitors search for
the website on Google, and the URL that
pops up is the old one, clicking it will direct
them to a "4O4 error" message. That is
when 3O1 redirects come in handy.
Redirects allow visitors to reach the new
webpage or website even if the URL they
click is the old one. The same happens
when a blog or content from an old page is
linked, and someone clicks it. A "4O4 error"
message will also appear on the screen.
As mentioned, visitors will get a "4O4 error"
message without redirects, and it doesn't
look great for the company that owns the
website. If anything, "404 error" messages
tell visitors that the website owner does not
prioritize a good user experience. With
redirects, preventing that error is easy,
leading to a better user experience on the
visitors' end.
When to Use 3O1 Redirects?
If you are wondering about when you
should use 3O1 redirects, here are some
of the possible cases wherein they can
be helpful
- When changing URLs, regardless of the
purpose
- When recreating website content
- When consolidating several web pages
with overlapping content
- When transferring content from one
domain to another
- When rebuilding a website using a
phased-launched approach
Is 3O1 Redirect Good for SEO?
Many SEO experts study the relationship
between PageRank and 3O1 redirects. If you
are not familiar with PageRank, it is the
formula used by Google to determine a
page's value and authority based on the
quality and quantity of its links.
Although PageRank is not the only factor
used by Google, experts generally believe
that a higher PageRank gives a higher
ranking on search results. Back then, using
redirects would cause a significant loss of
PageRank. No one knows how much from
the whole percentage is lost except
Google.
The good news is that using redirects
won't cause a website to lose its
PageRank anymore, starting in 2016.
That update is of great help,
specifically in driving organic traffic to
a rebuilt webpage or website, and it
just proves that using 3O1 redirects is a
great SEO practice. Here are more SEO
benefits of using redirects.
Increasing Conversion Rates
When visitors receive "4O4 error"
messages, there is a possibility that they
will never revisit the same website due to
inconvenience. With redirects, however,
they are quickly directed to the new
website that they can navigate. A good
user experience through redirects keeps
visitors engaged on a website, leading to
higher conversion rates.
Preserving Link Equity
Link equity is a search engine ranking
factor based on the idea that some links
pass value and authority from one page to
another. Unlike some other types of
redirects — such as 3O2, in which passing
link equity is not possible — 3O1 redirects
are proven to pass approximately 90% of
the value and authority of the old page to
the new one.
Removing the old URLs from Search
Engines' Indices
When search engine spiders encounter
redirects while navigating your website, it
tells them that there is a need to remove
old URLs from their indices. After that, they
replace the old URLs used with new ones.
In the meantime, human visitors who are
uninformed about the new URLs and still
attempt to access certain websites using
their old URLs will be redirected to the new
ones.
How Advanced Digital Media Services Can
Help
Setting up redirects, when done correctly,
maximizes the SEO strategies put in place
for your website.
At Advanced Digital Media Services, we
can help you reorganize, rebuild, or replace
your old website with a new one. We utilize
the best SEO practices, so expect flawless
results from our services.
With the knowledge of our SEO experts,
you won't have to worry about how to
set up a 3O1 redirect by yourself. If you
have any inquiries or questions about
SEO services, feel free to contact us.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices