A user-friendly website is one of the keys to having a successful business. Usability should be a priority over aesthetics.
Remember that your website is the only way you can connect with people online, so it should give them a good experience.
https://advdms.com/blog/top-5-characteristics-of-a-user-friendly-website/
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One of the most common mistakes that
businesses make is focusing on their
website’s aesthetics and forgetting to pay
attention to its usability. There is nothing
wrong with that, but a website should be
able to give its users a smooth experience
through an aesthetically pleasing layout.
Right now, you might be thinking about
how to build a user-friendly website. Worry
not because we are going to list down the
characteristics that every user-friendly
website should have.
Characteristics of a User-Friendly
Website
1. Simple and Easy Navigation
When people visit a website, they intend to
look for information, so having simple and
easily navigated elements should be one
of your priorities. When you have simple
and easy navigation elements on your
website, your visitors will easily find the
information they want.
One tip we can give is to limit the
homepage's menu items to make it as
simple as possible. In addition, it is also
essential to have user-friendly web pages
on your website, so you shouldn’t only
focus on your main page or homepage.
2. Mobile Compatibility
Nowadays, smartphones are an essential
part of people’s daily lives. For that reason,
a user-friendly website design should be
compatible with both computers and
mobile devices.
3. Easy-to-Read Content
The average website visitor does not read
everything on the website. What they do is
scan until they find the information they
need.
What you can do to give your visitors a
hassle-free experience is having clear and
concise content. Admit it or not, you dislike
reading
lengthy
paragraphs
and
sentences just as much as anyone. Get
straight
to
the
point
to
prevent
unnecessary information and maintain
brevity and clarity.
Another
user-friendly
website
characteristic that concerns the content is
the proper use of
fonts,
font sizes,
headings, subheadings, bullets, numbers,
and everything related to typography. Be
sure that you consider all those for your
website so
that visitors can easily
understand it.
4. Effective CTAs
Having effective call-to-action phrases
also makes a website user-friendly. The
choice of words should be easy to
understand and compelling at the same
time. Moreover, call-to-action phrases
should be placed where readers can easily
find them.
You have to make sure that you have
effective call-to-action phrases because
they are one of the key elements of a
website. They tell your visitors what to do
next. A potential customer might back out
from buying because your call-to-action is
hard to understand.
User-friendly
configuration
on
an
attractive-looking website allows users to
have an idea of the business’s personality.
If users are satisfied with the different
information presented (and how they are
presented), this will result in more views,
increased leads, and higher conversion
rates.
5. Fast Loading Speed
Recently,
people’s
expectations have
changed due to the advancement of
technology. They expect websites to be
faster, and when they come to visit one
that is not working at their expected
loading time, the chances of them visiting
that website again become very slim.
According to one study conducted by
Google, 53% of website visitors leave a
website that does not load after three
seconds. Only a few people stay and wait
for websites to load.
The results prove that people leave a
website because of slow loading speed, so
you have to avoid that in order to make
your visitors stay. Nothing
is more
frustrating than having to wait for a
website that takes too long to load.
So, if you want to have a user-friendly
website that will rank high on Google,
Advanced Digital Media Services has you
covered. We have the finest web designers,
which is why we offer only the best web
design services. Are you interested to know
more about us?
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