The Importance of Lead
Generation
Small and local businesses
are in a high-stakes
competition for new
customers.
This is because mega-store
and national brands
continue to set up shop
locally.
If you find your business is
struggling to bring in new
customers, lead generation
is a must.
Lead generation is the
process in creating a highly
targeted base of prospects
and convert them into future
customers.
To break it down, a lead is
any person who indicates
interest in a company’s
product or service.
Leads are the fuel your
marketing efforts.
One popular method of
lead generation is through
social media.
Social media business
accounts allow you to target
ads to people within your
local area based on criteria.
Your lead generation
strategy needs to be as
dynamic as the people
you’re targeting.
Read the article to know
more about lead
generation tips and
methods.
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