Outdoor LED displays have undergone significant development and changes since their introduction. With the continuous advancement of technology, the application scenarios have gradually expanded, and they have played an important role in advertising, information dissemination, and other fields.
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Outdoor LED Displays: Making
Advertisements Brighter Than the
Sunshine
Outdoor Displays
Outdoor LED displays have undergone significant development and changes since their introduction.
With the continuous advancement of technology, the application scenarios have gradually expanded,
and they have played an important role in advertising, information dissemination, and other fields.
Large hoardings known as outdoor LED displays are used to show live advertisements, images, and
promotional videos, among other types of content. It is typically positioned in open-air and central
areas such as boulevards, shopping malls, parks, and parking lots. In addition, the displays are made
up of something called a light-emitting diode, or LED for short.
These screens are durable and resistant to damage caused by exposure to sunlight, pollution, and
moisture. The increased adoption of LED display advertising by sponsors in entertainment shows,
sports events, and exhibitions because of an increase in preference for LED display advertising over
paper or poster-based advertising drives the growth of the market for outdoor LED displays.
Market Dynamics:
1. Market Driving Factors:
•
Increased Digital Advertisements to Impede the Market Growth
Companies are shifting their focus toward various outdoor media advertising
platforms such as billboards, video walls, and other combinations of distinctive
display designs available on the market. This happens because outdoor LED
display provides distinctive display designs and customized solutions such as
enhancing customer engagement with advanced pixel displays, mobile integration
using QR codes, and other similar features. In addition, outdoor LED displays offer
impact resistance, energy efficiency, and durability in digital advertising thanks to the
growing trend toward interactive media, which is friendly to the environment. These
benefits are made possible because LEDs are light-emitting diodes (LEDs). These
factors are majorly responsible for the market’s widespread adoption and use of
outdoor LED displays by digital advertisers.
• High Digital Sponsorships and Information Displays to Drive Market
The expansion of sports events and exhibitions, seminars, ceremonies, and other
similar events are the primary factors for the market for outdoor LED displays. The
sponsors can more effectively present information about their company’s products
and reach a larger audience at a lower cost in the market as they advertise and
display consumer information. In addition, outdoor LED displays provide a viable
source for displaying dynamic data, which is much simpler to manage than static
data and the flexibility to implement immediate changes in the displays while the
events are taking place. It is anticipated that the market will see an increase in
demand for outdoor LED displays due to these factors.
• High Power Efficiency to Favor Market Growth
The outdoor LED displays provide several built-in benefits, including exceptional
readability, light in a much narrower spectrum than other illumination sources,
energy efficiency, a minimum operational price, and long life. It is anticipated that
these will cut down on electronic power losses and increase the market’s usage of
outdoor LED displays that are used competently. In addition, using outdoor LEDs for
advertising, promoting sporting events and brands, and other types of events is a
highly innovative and cost-saving way to promote these types of events.
2. Market Restraining Factors:
• High Installation and Investment Cost to Hinder Market Growth
An outdoor LED display requires expensive manufacturing and raw material
acquisition as a starting point, which has an expensive installation cost and an
expensive entry point into the market. The growth of the outdoor LED display
market is constrained by the higher initial capital cost basis of outdoor LED displays
compared to conventional lighting technologies. In addition, even though their
operational costs are low, which places them in a league of their own when
differentiated from conventional display counterparts, the initial high cost of
https://aetdisplays.com/product-category/outdoor-led-display/
manufacturing and installation of outdoor LED displays is a factor holding back the
expansion of the market.
3. Market Opportunities:
• Alternative Designs for LED Advertisements to Boost Market Opportunities
The advertising industry needs innovative designs for displays that are efficient in
terms of both energy consumption and financial outlay. Additionally, even when the
data is contradictory, advertisers can simultaneously display several interactive
advertisements, consumer information, and event statistics. This opens enormous
opportunities in various industries, including sports, event management,
transportation, etc. As a result of these elements, it is anticipated that the market
for outdoor LED displays will have a wide range of opportunities for growth and
development in the years to come.
What does AET offer?
AET’s entire Outdoor Display Category is fulfilling this customer’s demand.
• AEO Series
In AET’s premium outdoor LED display category, the AEO Series is a High-End Outdoor
Solution. In this series, a common cathode scheme ensures energy will be saved. The cabinet
has its trucking for hide and protects cable. Modular architecture with Special Magnetic
Beads & lightweight design makes it easier to carry and install. Narrow strip module design
to meet curved requirements. High/Low-Temperature Resistance, High Salt Fog Resistance,
High Humidity Resistance, and Heat Sink Design are this series’ prime features, making it
suitable for Harsh Outdoor Environments. Also, this variant has different brightness levels
used in various semi-outdoor and outdoor applications.
• AMO Series
AET’s AMO series comes under economic outdoor solution, which has efficient heat
dissipation and is designed to serve in Harsh Environmental Protection (High/Low-
Temperature Resistance, High Salt Fog Resistance, High Humidity Resistance, and Heat Sink
Design). With rare end maintenance, its performance is adequate to the market
requirements.
Conclusion
In AET’s outdoor category LED display, we are producing products that fulfil the requirements of all
kinds of customer applications.
Our key features in the Outdoor category are:
1. Covers SMD, GOB, and SMD with a Hard mask
2. Wide range of pixel pitch from P2.5 to P10
3. Brightness ranges from 4500 to 10,000 nits
4. Common cathode energy saving scheme (Common anode also available)
5. Lightweight design with die-cast aluminium cabinet
6. Standard cabinet size
7. Flexible splicing
8. High structural rigidity and stability
9. Superior heat management
10. Scan rate ranges from 2Hz to 16Hz
11. Frame rate ranges from 30Hz to 120Hz
12. Refresh rate ranges from 1920Hz to 3840Hz
13. Colour depth up to 18 bits
14. IP 6x rating
15. Wide viewing angle (up to 160 degree)