Switching ESPs:
SendGrid To Mailjet
For Marketers
A comprehensive guide with everything you
need to know to make a smooth transition
from SendGrid to Mailjet.
2
SendGrid to Mailjet
You’re looking for more comprehensive support to boost your
emailing, a more powerful transactional suite or do you want
to migrate to an ESP with European servers?
Regardless of your reason for switching, starting out with a new
email service provider is the perfect time to reevaluate your email
marketing strategy and improve your deliverability.
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Summary
WHY SHOULD I START
USING MAILJET?.....................................04
1 ALL-IN-ONE SOLUTION..................................................................05
FEATURES..........................................................................................06
2 GETTING
STARTED................................................09
CREATING AN ACCOUNT............;..............................................10
AUTHENTICATING............;...........................................................11
3 MAKING
THE MOVE...............................................12
MIGRATING YOUR CONTACT LISTS.......................................13
MANAGING YOUR REPUTATION..............................................20
MIGRATING YOUR HTML TEMPLATES..................................21
CREATING A NEWSLETTER.......................................................29
MOVING TRANSACTIONAL EMAIL CONFIGURATIONS...38
APIS AND SMTP RELAY................................................................40
4 TRACKING EMAIL
PERFORMANCE.......................................41
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WHY SHOULD I START
USING MAILJET?
1
02 GETTING
STARTED 03 MAKING
THE MOVE 04 TRACKING EMAIL
PERFORMANCE
Why Should I Start Using Mailjet?
01
5
If you’re still on the fence about migrating to Mailjet, check out the list of some of
our features below. The best part? You can set up your account in just a few mi-
nutes and start sending campaigns today!
1.1. All-In-One Solution
EMAIL MARKETING
With our drag-and-drop editor, extensive template library and
some incredible features, Mailjet provides you with all the key
features to create successful and responsive email marketing
campaigns and deliver them with optimal deliverability.
TRANSACTIONAL EMAIL
With Mailjet, you can unlock the full potential of one-to-one user
triggered emails. Using just one platform, you’ll be able to create
successful and scalable emails that maximize your sales and
build your consumer relationships.
EMAIL AUTOMATION
Mailjet allows you to setup automated emails for consistent cus-
tomer communication. Whether it’s a welcome campaign, lead
nurturing or other type of outreach, you can set up a range of au-
tomated scenarios to increase engagement and drive revenue.
Why Should I Start Using Mailjet?
01
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1.2. Features
CREATE NEWSLETTERS WITH OUR ONLINE TOOLS
With Passport, our drag-and-drop editor, you can build beauti-
ful, responsive marketing and transactional emails in just a few
clicks. Either choose from our library of pre-made templates or
customize your own with a range of editing features, easy per-
sonalization and more.
BUILD AND MANAGE YOUR CONTACT LISTS
Our subscription widget allows you to easily build out your
contact list - no coding required! Simply design it in our drag-
and-drop editor and integrate it onto your site. Email sign ups
will automatically be saved to your contact lists in your Mailjet
account.
BUILD EMAIL THAT CONVERTS
Leverage our library of tools for deeper insights to send email
that converts. Segment your contacts to provide them with
content they really look forward too, use A/X testing to test up to
10 versions of an email and send the most optimized campaign,
or use Campaign Comparison to measure past successes and
create goal benchmarks.
Why Should I Start Using Mailjet?
01
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ENJOY FIRST-CLASS SUPPORT FOR YOUR EMAILING
STRATEGY
At Mailjet, we pride ourselves on putting the human touch back
into email. Our professional service team will provide you with
personalized responses and feedback to ensure you follow the
best practices at all levels. This includes not only the use of our
platform and tools, but also dedicated API and deliverability
support.
But it doesn’t stop there. Our custom plans also include account
management, priority support and deliverability monitoring and
reports.
EXPAND YOUR REACH WITH A GLOBAL PLATFORM
Deliverability is one of our core competencies. Mailjet has built
very strong relationships with ISPs worldwide. As a European
e-mail service provider, we are also in line with EU data protec-
tion requirements. If you have specific questions on the subject
of deliverability, our deliverability experts are available to work
with you. You will receive immediate insight and actionable re-
commendations.
Why Should I Start Using Mailjet?
01
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CUT CODING TIME IN HALF WITH MJML
The open-source markup language MJML allows developers to
create fully responsive email design in half the time it takes to
code it with HTML. MJML also natively integrates with Mailjet,
so once the email is coded in MJML, you can easily upload it to
Passport to be edited in our drag and drop interface.
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GETTING STARTED
2
01 WHY SHOULD
I START USING
MAILJET?
03 MAKING
THE MOVE 04 TRACKING EMAIL
PERFORMANCE
Getting Started
02
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2.1. Creating an account
When you’re sending your email campaigns, we understand that
getting into the customer’s inbox is a top priority. So, when you create
your Mailjet account, we want to make sure your setup process en-
sures a smooth transition to great sending.
To start, you’ll need to add and configure the Sender Address, which
will become your “from” name. Be sure to use the same sender
name and address to build your credibility and stay familiar with your
contacts. You’ll also want to include your website’s domain name in
the sender address. A sender domain that’s linked to a blank page (a
landing page without content) can have a negative impact on your
deliverability.
Pre-flight Check: How to add a sender address and validate a sen-
ding domain.
Getting Started
02
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2.2. Authenticating
Before you start sending with Mailjet, we strongly recommend set-
ting up your SPF and DKIM records for your domain, which will help
you to:

•
Increase your deliverability, especially if you’re looking to send
email through SMTP.
• Validate Mailjet as a permitted sender and get rid of the “via” link
in webmails.
• Prevent email spoofing.
In your new account, confirm the Authentication Keys (DKIM and
SPF) are set up with a new email address.
Pre-flight Check: How to set up your SPF & DKIM records.
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MAKING THE MOVE
3
01 WHY SHOULD
I START USING
MAILJET?
02 GETTING
STARTED 04 TRACKING EMAIL
PERFORMANCE
13
Making The Move
Once you’ve finished setting up your account, it’s time to
create your new contact lists. Mailjet allows you to have
an unlimited number of contacts with any account and
to create as many contact lists as you need, so you can
segment your audience and send them better, more tar-
get email.
3.1. Migrating your contact lists
03 Making The Move
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The first thing you need to know is how to export your lists from
SendGrid. Don’t worry, it’s easy! Just follow these steps:
Go to the Contacts page
and find the name of the
list you wish to export.
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03 Making The Move
In the action column on
the right hand side, click
the gear symbol and
select “Export.”
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03 Making The Move
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Once the file has finished
exporting, you will receive
an email from SendGrid
with the link to download
the file.
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4 Download the CSV file to
your computer.
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03 Making The Move
That’s it! Now you’re ready to take your list with you anywhere you want! Importing these contacts to
your new Mailjet account is also really simple:
Create a new contact list.
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03 Making The Move
18
Copy and paste the data
or import the CSV file
you downloaded earlier.
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03 Making The Move
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Match the fields in your
CSV file and with the fields
in Mailjet’s database.
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Don’t forget to migrate your unsubscribed contacts, too. This will help to keep your
good sender reputation intact and remove the risk of having your new account blocked!
03 Making The Move
20
3.2. Managing your reputation
If you’ve signed up for Free, Bronze or Crystal plans, your emails will
be sent via a shared IP address. However, for Silver plans and above,
Mailjet clients can request to send via a dedicated IP.
When sending emails from a shared IP address, there’s nothing you
need to do to work on your sender’s reputation, as Mailjet takes care
of that for you. However, if you’ve choosing to send from a dedicated
IP address, you will need to build up your reputation with a “warm up”
because you won’t have any prior sender history.
This is done by gradually building your sending volume in order to
gain the ISPs trust with the goal of being seen as a legitimate sender.
Another way to help this process along is to ask your subscribers to
add you to their address book or mark you as “safe.” This will help to
improve your deliverability during the transition.
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03 Making The Move
3.3 Migrating your HTML templates
Creating HTML email templates is no easy task, so make sure you
bring them with you in the move! Using the same templates after
moving to a new email service provider also allows you to keep your
brand’s style consistent, which will build trust.
You can easily migrate your templates from SendGrid to Mailjet’s
Passport by taking the HTML code from SendGrid, and copying and
pasting it into our HTML template builder.
03 Making The Move
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Select 'Templates' from
the Marketing Campaigns
menu.
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03 Making The Move
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3
Click the gear symbol
under the template you
want to migrate, then
select Edit.
2
Filter by Custom.
03 Making The Move
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When the template
opens, toggle the button
in the top left corner from
Design to Code.
4
5 Copy the full code of your
template.
03 Making The Move
25
Log into your Mailjet
account, then select
Campaigns.
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7 From the Campaigns page,
select My Marketing Templates.
03 Making The Move
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Choose By coding it in
HTML.
8
Click on Create a new
template, on the upper
right corner.
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03 Making The Move
27
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From here, you can either
upload a .html file or paste
the text into the editor.
03 Making The Move
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Save the new template by clicking Save as a
template from the dropdown menu in the upper
right corner.
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Once you’ve migrated your templates, ensure all your links work and update those that
are broken - especially the unsubscribe button! Also, make sure you view your email’s
mirror page on the browser to ensure everything looks just right.
03 Making The Move
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3.4 Creating a newsletter
Are you ready to create beautiful, responsive emails?
Mailjet’s Passport tool makes it easy. Our online drag-
and-drop editor will help you create beautiful, mobile-op-
timized emails that look great on any screen.
To start creating your first newsletter, just watch our tu-
torial or follow these simple steps :
03 Making The Move
30
Go to the Campaigns
page and click on New
campaign.
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03 Making The Move
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Choose your contact list.
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2
Enter your campaign
details (title, language, ...).
03 Making The Move
32
Select an email template
from our gallery or start
one from scratch.
03 Making The Move
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Choose your subject line,
sender details (name,
address) and your reply-
to address.
03 Making The Move
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6
Add your content.
03 Making The Move
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7
Preview your
email and check
the display on
different devices.
03 Making The Move
36
Check the your cam-
paign summary and
choose whether you
want to schedule it or
send it straight away.
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9 Hit Save & send!
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03 Making The Move
Remember to always send yourself a test version, to ensure your
message looks exactly the way you want!

Pre- flight Check : How to easily create my first newsletter.

If you want to send personalized newsletters, your contact list fields
(e.g. name, age, city) need to be matched to the online contact proper-
ties. You’ll need to do this from your Contacts page, before sending
your campaign.
Pre-flight Check : How to create and manage contact properties
With our drag-and-drop editor, you don’t have to know how to code
to create effective transactional emails. Passport for Transactional is
easy to use and will allow you to keep your branding consistent across
all your emails.
However, if you want to code your emails, we support that too! You can
simply code your emails in HTML or use our open source markup lan-
guage, MJML, to ease the pain of coding a responsive email in HTML.
Once you’ve created your email using this component-based language,
MJML will automatically generate the responsive HTML for you.
03 Making The Move
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3.5 Moving Transactional Email Configurations
Are you ready to create beautiful, responsive emails? Mailjet’s Passport tool makes it
easy. Our online drag-and-drop editor will help you create beautiful, mobile-optimized
emails that look great on any screen.
We know some SendGrid users have become accustomed to sen-
ding their marketing and transactional emails from the same plat-
form. Don’t worry, you’ll still be able to do the same with Mailjet with
even more options!


Mailjet’s all-in-one solution is a great way to manage both your mar-
keting and transactional emails in a single platform. Our delivery in-
frastructure has been designed to deliver your transactional mes-
sages at jet-speed and and you can leverage our drag-and-drop
email editor, Passport, to easily create and edit responsive transac-
tional messages too.
Just go to the Transactional page to choose whether you want to
send your transactional messages through our SMTP relay or with
our Send API.
03 Making The Move
39
You can also migrate any
templates you had previously
created in Sendgrid. To do so,
go to Transactional in the Tem-
plates menu in your Sendgrid
account and choose the tem-
plate you wish to migrate. Just
as we did with the marketing
campaign templates, copy the
HTML code and create a new
transactional template in your
Mailjet account.
03 Making The Move
40
3.6. APIs And SMTP Relay
Using our powerful APIs, you can easily integrate triggered emails
such as welcome messages and order confirmations into your app.
Another possibility is the sending via the Mailjet’s SMTP relay. This
way, you can send emails directly from your system without having
to take care of the email delivery yourself.
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TRACKING EMAIL
PERFORMANCE
4
01 WHY SHOULD
I START USING
MAILJET?
02 GETTING
STARTED 03 MAKING
THE MOVE
04 Tracking Email Performance
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EMAIL TRACKING OPTIONS
The best way to learn what works and what doesn’t in your email
campaigns is by using data. With our tracking capabilities, you’ll
be able to better understand your customers and create even
more successful emails by learning from experience.
For example, you’ll want to take a look at your open and click
rates to see the success of your subject lines and calls-to-ac-
tion. You can also view the list of recipients that opened your
email. These tracking options are automatically activated for all
new accounts, so you don’t have to do anything to start tracking.
If you’d like, you can choose to use your own domain to track
opens and clicks. If you want to change these settings, you can
do so in the Account Preferences page.
04 Tracking Email Performance
43
ENJOY LIVE ANALYTICS
After sending your newsletter, visit Mailjet’s powerful real-time
analytics dashboard. From there, you can track and analyze
your stats as they unfold. Basically, it will be your personal email
control tower, where you’ll see your sent emails, opens, clicks
and more.This is your very own control tower from which you
can track and analyze your stats. Just sit back and watch it all
unfold before your eyes: sent emails, opens, clicks and more.
Pre-flight Check: For a detailed explanation of the Email Sta-
tuses, head over here : Email Statuses.
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What's next ?
You’ve made the move, you’ve tried out some of our tools and you’ve sent your
very first campaign. Congratulations!




But you’ve also only scratched the surface of the email possibilities with Mailjet.
There’s so much more to uncover and lots of really useful features to try, to fully
benefit from our all-in-one service and boost your email marketing strategy. If you
want to discover everything you can do with Mailjet, just head on over to our do-
cumentation and FAQ sections.
You can also learn more about email marketing and improve your strategy by ta-
king our Email Marketing fundamentals course at Mailjet Flight Academy, signing
up to our newsletter and regularly visiting our blog for the best news, tips and
advice.
Last but not least, if you have any questions or issues as you continue to get up to
speed, our Support Team is here to help you out, 24/7.




Happy Sending!
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About Us
ONE SOLUTION TO POWER YOUR EMAIL
Accelerate Your Business With Marketing
And Transactional Email.
100K+
customers and partners
across the 150 countries.
Mailjet has offices worldwide.
NEW YORK
PARIS
LONDONBERLIN
Mailjet is an all-in-one solution to send, track and
deliver both marketing and transactional emails.
Its cloud-based infrastructure is unique and
highly scalable with a proprietary technology
that optimizes email deliverability. Mailjet can be
accessed either via an easy-to-use online drag-
and-drop interface or via APIs that allow develo-
pers to integrate its features within their online
app or service, or its sophisticated SMTP relay.
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LEADING BRANDS TRUST MAILJET
References
www.mailjet.com