AT-A-GLANCE
The Playa Hotels & Resorts portfolio consists of 14 premier resorts, totaling 6,175 rooms with the capacity to accommodate 2.2 million
guests annually in prime oceanfront locations in Mexico and the Caribbean.
Our management team produces unparalleled returns and is consistently recognized with the top awards in the hospitality
industry from both consumers and trade: Trip Advisor, AAA, CHRIS, HSMAI, Caribbean Journal, Luxury Travel Advisor, Conde Nast,
Hyatt Corporation, USA Today, US News & World Report, Booking.com — just to name a few.
Playa owns and manages all Hyatt Zilara™/Hyatt Ziva™ resorts, The Royal™ and Gran Resorts™. In addition, Playa owns Secrets Capri
Riviera Cancun and four Dreams Resorts & Spas. Each provides guests with innovative, all-inclusive healthy lifestyle experiences.
INDUSTRY
Hospitality,
All-Inclusive Sector
FOUNDED
2006
EMPLOYEES
5,000–10,000
WEBSITE
playaresorts.com
HEADQUARTERS
3950 University Drive, Suite 301
Fairfax, Virginia, US
LEADERSHIP
Bruce Wardinski
Chairman
Alex Stadlin
Chief Executive Officer
Larry Harvey
Chief Financial Officer
Kevin Froemming
Executive Vice President
and Chief Marketing Officer
David Camhi
General Counsel
Fernando Mulet
Vice President, Development
MARKET SEGMENTS
Adults-Only Properties: Exclusively
for guests age 18 or older. A greater
variety of fine dining, beverage
options and amenities.
All-Ages/Family-Friendly Properties:
No minimum age limit for guests.
Larger rooms or adjoining rooms
for accommodating additional
guests. Property amenities geared
toward families, plus age appropriate
activities. A balanced variety of
casual and fine dining options.
PROPERTIES
Hyatt Zilara Cancun
Hyatt Ziva Cancun
Hyatt Zilara Rose Hall
Hyatt Ziva Rose Hall
Hyatt Ziva Los Cabos
Hyatt Ziva Puerto Vallarta
The Royal Playa Del Carmen
Gran Porto Resort
Gran Caribe Resort
Secrets Capri Riviera
Dreams Puerto Aventuras
Dreams La Romana
Dreams Palm Beach
Dreams Punta Cana
TRANSFORMING THE ALL-INCLUSIVE MARKET
COMPANY OVERVIEW
Since 2006, Playa Hotels & Resorts has become the leading owner, operator and developer of all-inclusive beach resorts.
Today, we continue to be a top international luxury resort and leisure company recognized for turning extensive management
and investment expertise into real value for our stakeholders, employees and the local communities in which we are located.
EXPERTISE. EQUITY. EXPANSION. EXCELLENCE.
Our ultimate goal is to create long-term value through the ownership, development, redevelopment, operation and
repositioning of both adults-only and family-friendly all-inclusive resorts in attractive markets that present minimal
downside risk and long-term capital appreciation potential such as Mexico, the Dominican Republic, Costa Rica,
Panama, Jamaica, Aruba and the Bahamas.
In addition, we seek to create strategic partnerships and joint ventures with property owners and institutional
investors for purposes of the selection and acquisition as well as the development and redevelopment of assets
that we will operate.
OUR KEY COMPETENCIES INCLUDE:
OPERATIONS — Dedicated to working closely with local governments to train and staff properties with in-country
talent and using local resources whenever possible
PRE-DEVELOPMENT — Site selection and feasibility studies
CONSTRUCTION — Including new builds as well as expansions and renovations of existing properties
INTERIOR DESIGN — Guest rooms, meetings and events, and common areas as well as exterior pool decks,
grounds and beach frontage development
SALES — Dedicated inside and field sales teams in place in the US, Canada, Mexico and LATAM with expertise
in both leisure/social groups as well as meetings and incentives and specialty groups such as weddings. GSA
representation in the UK, Germany and Italy. US and Mexico call centers.
MARKETING — Corporate and on site expertise across all functional areas: Advertising, direct mail, e-marketing,
new guest generation, loyalty, creative design, collateral, web, social media and public relations.
DISTRIBUTION & PARTNERSHIPS — Established global partnerships with all major OTA’s, wholesaler consortia
and retail agency chains. Playa creates airline partnerships to facilitate customer bookings. Proprietary segmented
database of travel agents, qualified prospects and past guests.
REVENUE MANAGEMENT & ACCOUNTING — Corporate and on-site expertise in ADR/Occupancy management,
proprietary accounting software and competitive monitoring
CUSTOMER SERVICE — Centralized for all resorts to mitigate any guest return and maximize guest retention
and future revenue streams
GUEST PROGRAMMING — Live entertainment, music, skills classes and sport and recreation instruction
FOOD & BEVERAGE — Development of multiple themed dining and bar/lounge venues ranging from casual
to fine dining, each with unique chef-created menus. Tequila, wine and rum sommeliers.
EMPLOYEE STANDARDS OF SERVICE — The ability to attract, train and retain local talent wherever possible
across all staffing levels — centralized at each resort and corporately managed in-house by HR
CORE COMPETENCIES
Bruce Wardinski
CHAIRMAN
“Never before has there been such a diverse and global volume of leisure travel. Playa is
in a unique position to capitalize on these emerging new trends and is the first hospitality
company to embrace what this change brings for the all-inclusive hospitality business.
Our direction is to successfully incorporate the fundamental benefits of all-inclusive travel
with the needs, desires and expectations of today’s discerning world travelers.”
Alex Stadlin
CHIEF EXECUTIVE OFFICER
“Our success is measured in minutes, by the experience we provide our guests each and every
day. Building beautiful resorts is very important, but our signature “Service from
the Heart” is what creates the extraordinary. Our employees are the foundation of what
sets us apart. It’s the degree of warmth and personal attention delivered by our hospitality
professionals, which ensures a uniquely memorable experience for each guest.”
As the founder of Playa Hotels & Resorts, Mr. Wardinski leads the strategic growth and expansion of the company’s
management and investment portfolio. He currently plays a key role in all acquisitions and partnership agreements, as
well as seeking out new properties and relationships that can benefit from Playa’s unique approach. Prior to starting
Playa Hotels & Resorts, Mr. Wardinski served as Chief Executive Officer of Barceló Crestline Corporation, and served
as founding Chairman of the Board. He also served in executive leadership roles with the Crestline Capital Corporation
(NYSE: CLJ) and Barceló Corporación Empresarial of Palma de Mallorca, Spain. Other notable leadership roles within
the industry include Senior Vice President and Treasurer of host Marriott Corporation (NYSE: HMT), various other
roles with Marriott Corporation, and the founding of his own REIT — Highland Hospitality Corporation (NYSE: HIH),
where he served as Chairman of the Board until the sale of the company in 2007. In his early career, Mr. Wardinski also
worked with Price Water House in Washington D.C., and Goodyear International in Caracas, Venezuela. Involved in his
community, Mr. Wardinski currently serves as a Founding Member and Chairman of the Service Source Foundation,
a not-for-profit advocacy group representing community-members with disabilities. In addition, he serves on the
Board of Directors of the Wolf Trap Foundation for the performing arts. Mr. Wardinski holds a Bachelor of Science
in Commerce from the University of Virginia and a MBA in Finance from the Wharton School of Business.
With Playa Hotels & Resorts since 2008, Mr. Stadlin plays a pivotal role in the dramatic expansion and repositioning
of the company’s entire portfolio of holdings. This includes, but is not limited to, the development of the 619-room
Barceló Los Cabos that opened in 2009 and the brand repositioning of Dreams La Romana and Dreams Palm Beach
in the Dominican Republic. He continues to oversee major repositioning and expansion projects, and is responsible
for the supervision of day-to-day business operations. In his earliest days with Playa, Mr. Stadlin served as Senior Vice
President of Asset Management, before being promoted to Chief Operating Officer in 2012, and was then appointed
CEO of Playa Resorts Management in 2013. Prior to joining Playa, Mr. Stadlin served as Vice President for Latin
America at Marriott International where he increased Marriott’s presence in the region by 21 hotels in 7 years. During
his 33-year tenure at Marriott International, Mr. Stadlin held numerous international management positions in the UK,
Germany, Mexico, as well as throughout the Middle East and Africa. Mr. Stadlin graduated with a Bachelor of Science
from the Cornell School of Hotel Administration.
LEADERSHIP
Larry Harvey
CHIEF FINANCIAL OFFICER
“Capital is the fuel that drives all business, but we believe true success
requires more than financial acumen. We seek investors and partners
who share our global vision and recognize the opportunity to be at the
forefront of a changing hospitality environment.”
Kevin Froemming
EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING OFFICER
“We are in the exciting process of building a world-class, full service marketing and
sales organization that is scalable on a global basis. The way forward to us is clear.
Our path to profitability is secured by evolving the luxury all-inclusive market through
the delivery of an exceptional product, combined with the respect and support of
our key agency partners and the loyalty of our guests.”
Mr. Harvey is a recognized global real estate financial leader with an extensive background in hospitality ownership,
operations and capital market transactions. He is highly respected on Wall Street and within the financial community
for his ability to enhance liquidity and decrease the cost of capital while implementing internal procedures that
identify revenue improvement and cost-reducing opportunities. Most recently, Mr. Harvey served as CFO for Host
Hotels & Resorts, the market’s largest hospitality REIT, with $19 billion in global assets and a member of the S&P
500 and Fortune 500. Prior to CFO, he served as Treasurer and Chief Accounting Officer at Host Hotels & Resorts.
Mr. Harvey began his career with Price Waterhouse. He holds a Bachelor of Science in Accounting from Virginia
Tech where he graduated Magna Cum Laude. He is a Certified Public Accountant and serves on numerous board
of directors including: American Capital Agency (NASDAQ: AGNC), Audit Committee Chairman; American Capital
Mortgage (NASDAQ: MTGE), Audit Committee Chairman; American Capital Funding (NASDAQ:ACSF), Audit
Committee Chairman; and the non-profit organization, Helping Children Worldwide.
In his executive role at Playa Hotels & Resorts, Mr. Froemming’s responsibilities include the brand launch and creating
the global reach and awareness of Hyatt’s two new all-inclusive brands: Hyatt Zilara and Hyatt Ziva. He also oversees
the growth of Playa’s brand portfolio through global marketing, sales, distribution, branding, and integration of new
technologies – towards which he applies more than 20 years of branding and marketing expertise. Prior to joining
Playa in January 2014 as the Executive Vice President & Chief Marketing Officer, Mr. Froemming served as President
of Unique Vacations, the worldwide representatives for Sandals & Beaches Resorts. Before that he rose to the position
of Chief Operating Officer of the Mark Travel Corporation, entrusted by the world’s leading airlines and hoteliers to
manage their vacation brands and take care of their customers. In this capacity, he was responsible for bottom-line
profitability, and led the acquisition and integration team that was responsible for the addition of several major travel
companies that were successfully integrated into The Mark Travel Corporation’s portfolio. Other notable industry
experience includes senior positions at Wyndham Hotels and Renaissance Cruise Lines. Mr. Froemming is a graduate
of Marquette University where he earned his Bachelor of Science in Marketing in 1985.
LEADERSHIP
David Camhi
GENERAL COUNSEL
“We achieve our success without compromising ethics or integrity. Whether we are
dealing with investors, industry partners, employees or our guests, we are transparent
in our communications and actions. We strive to find creative solutions to everyday
legal problems, allowing us to reach our business objectives while mitigating
unnecessary risks.”
Fernando Mulet
VICE PRESIDENT OF DEVELOPMENT
“Our brand reputation is undeniably tied to the beauty, location and exemplary standards
of our physical assets. We continually endeavor to secure the most stunning and desirable
locations around the world while ensuring our current resorts continue to set the industry
standard for luxury all-inclusive hotels.”
Responsible for legal and strategic business affairs, Mr. Camhi has served as General Counsel for Playa Hotels & Resorts
since January 2011. While his attention to detail and unquestioned integrity are among his greatest assets, Mr. Camhi
is also valued for his tremendous business insight and ability to anticipate the company’s future needs. Prior to
joining Playa, Mr. Camhi served as General Counsel for Phoenix Packaging Group, a plastic packaging manufacturer
with production plants in Colombia, Mexico, Venezuela and the US with sales in over 20 countries. Prior, Mr. Camhi
practiced at the Mexico City Office of Thacher Proffitt & Wood. In addition he served as Associate General Counsel
of BearingPoint, Inc., a global consulting firm, and practiced at Baker & McKenzie, Prieto & Carrizosa and Sidley Austin.
Mr. Camhi received an LLM Degree from Cornell University. Mr. Camhi also received a M.A. in Finance from CESA
and an LLB from the Universidad de los Andes, both in Bogotá, Colombia. Mr. Camhi is admitted to practice law in
Colombia, Mexico and New York. Recently, Mr. Camhi received the 2014 Deal-Making Award from the Latin American
Corporate Counsel Association.
Mr. Mulet has been with Playa Hotels & Resorts since its inception in 2006. With over 15 years of international
hotel experience, Mr. Mulet has played a prominent role in the acquisition, development and asset management of the
portfolio and currently heads the Acquisitions Group for Playa Hotels & Resorts. Prior to joining Playa Hotels & Resorts,
he was the Director of International Investments & Asset Management with Highland Hospitality Corporation
(NYSE: HIH). He helped HIH to successfully structure and close its first acquisition in Mexico. A native of Spain,
Mr. Mulet began his career in the hospitality industry in 1999 at Barceló Hotels & Resorts. During his tenure at Barceló,
Mr. Mulet held different positions both at the corporate and hotel level in Mexico, Spain and in the US. In 1999,
he earned his Business Administration (E-2) degree at the Universidad Pontificia de Comillas (ICADE) in Madrid, Spain.
He continued his education in the US at Cornell University where he earned a certification in Real Estate, Development
and Hotels Investment from The School of Hotel Administration at Cornell University in 2004.
LEADERSHIP
HYATT ZILARA CANCUN
Located only 20 minutes from the airport on an ideal stretch of sand in Cancun’s Zona Hotelera, this Mayan-inspired adults-only
escape embraces the natural splendor of its pristine beaches and crystalline waters. Inspired by local architecture and culture,
this award-winning luxury resort features magnificent swim-up suites with ocean views, Cancun’s only ocean-view spa, tequila
sommeliers, and a state-of-the-art Sky Gym.
ROOMS
307
FOOD & BEVERAGE
10 unique restaurants, bars and lounges
MEETING SPACE
6,888 sq ft (630 sq m)
URL
cancun.zilara.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
HYATT ZIVA CANCUN
Located on a spectacularly scenic peninsula — surrounded by ocean on three sides — and designed in a tranquil
village-like setting, this all-ages resort connects guests to the natural beauty of Cancun’s coast. Within this exquisite
resort lies a playground for innovative experience where floating swim-up suites overlook the ocean, a tequila sommelier
teaches the art of sipping tequila and microbrewery Tres Cervesas serves its own handcrafted beers. Here, there’s
something for everyone — a waterpark for children at the KidZ Club or an exclusive adults-only experience at Turquoize.
ROOMS
547
FOOD & BEVERAGE
17 unique restaurants, bars and lounges
MEETING SPACE
16,000 sq ft (1,500 sq m)
URL
cancun.ziva.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
HYATT ZILARA ROSE HALL, JAMAICA
Situated on the coast and overlooking the lush Jamaican Blue Mountains, this sophisticated resort is an indulgent escape for
adults seeking refuge from the rigors of the outside world. Throughout the sprawling historic grounds, you’re invited to dine,
play and relax on the pristine shores of Montego Bay. From the private oceanfront Zen Spa and spacious suites complete with
hot tubs to incredible infinity pools and the tropical Islandz swim-up bar, this exotic resort provides a romantic, resplendent
way to indulge in adults-only luxury.
ROOMS
234
FOOD & BEVERAGE
5 unique restaurants, bars and lounges plus
exclusive access to Hyatt Ziva Rose Hall
MEETING SPACE
50,000 sq ft (4,600 sq m) of shared
space between Ziva and Zilara
URL
rosehall.zilara.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
HYATT ZIVA ROSE HALL, JAMAICA
Devoted to recreation and relaxation, guests are free to enjoy the best the island has to offer, from authentic jerk chicken to
thrilling sports on land and sea. With sparkling pools, intimate fire pits and attentive butlers, this vibrant resort offers a new
standard of style, sophistication and spontaneous joy for guests of all-ages. Guests can partake in themed beach parties, try
a yoga class or unwind in a tranquil whirlpool. After, they can enjoy a cocktail at Fez, our Moroccan-themed rooftop lounge
or savor the best jerk chicken in Jamaica, right on the beach.
ROOMS
387
FOOD & BEVERAGE
13 unique restaurants, bars and lounges
MEETING SPACE
50,000 sq ft (4,600 sq m) of shared
space between Ziva and Zilara
URL
rosehall.ziva.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
HYATT ZIVA LOS CABOS
Surrounded by the quiet charm of the Baja peninsula and the Sea of Cortez, Baja bliss awaits at every corner of this
extraordinary all-ages resort. This dramatic destination features unparalleled opportunities for adventure, awe-inspiring
panoramic views and the unending indulgence of luxury — all with a hint of Baja flair and impeccable service. Guests
can swim in any of four sparkling infinity pools or surf and sail in the Sea of Cortez. They can enjoy live music and
entertainment in the Grand Theater or dine al fresco at Zafiro, our beachfront Italian eatery.
ROOMS
591
FOOD & BEVERAGE
16 unique restaurants, bars and lounges
MEETING SPACE
35,000 sq ft (3,250 sq m)
URL
loscabos.ziva.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
HYATT ZIVA PUERTO VALLARTA
Tucked away on the shores of the Pacific Ocean is an intimate beachfront escape filled with many surprising diversions,
activities and unforgettable experiences. From tableside whale watching at Blaze to the complete relaxation offered in the
VitaMar Spa and the lively pulse of nightly entertainment, there’s no shortage of fun to be had. After hours in the warm
Mexican sun, guests retreat to elegant accommodations with breathtaking ocean views.
ROOMS
335
FOOD & BEVERAGE
11 unique restaurants, bars and lounges
MEETING SPACE
6,500 sq ft (600 sq m)
URL
puertovallarta.ziva.hyatt.com
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
GRAN CARIBE RESORT
On a beautiful stretch of pristine white sand in the heart of Cancun’s famous Hotel Zone stands the spectacular Gran Caribe
Resort, welcoming couples, families, friends, and colleagues to relish all-inclusive luxuries, enjoy genuine hospitality, and explore
the region’s cultural heritage and vibrant entertainment district. Fifteen minutes from Cancun International Airport, guests can
enjoy a variety of activities and amenities including two pools, paddle tennis courts, a full-service spa and Oki® Splash Water Park.
ROOMS
470
FOOD & BEVERAGE
9 unique restaurants,
bars and lounges
MEETING SPACE
7,000 sq ft (650 sq m)
URL
playaresorts.com/Gran-Caribe-Cancun
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
GRAN PORTO RESORT
Gran Porto Resort is in the heart of Playa del Carmen, just steps from Fifth Avenue’s shops, clubs, and restaurants.
Architecturally reminiscent of one of Mexico’s finest haciendas, the resort welcomes couples, families, friends, and colleagues
to the warm Caribbean breezes and azure seas of the Riviera Maya. This family-friendly resort offers a top of the line fitness
center, full-service spa, two pools and the Oki® Kids Club and T-Zone for kids. With nine food and beverage venues and
1,755 square feet of meeting space, this resort can accommodate groups up to 150 people.
ROOMS
287
FOOD & BEVERAGE
9 unique restaurants,
bars and lounges
MEETING SPACE
1,700 sq ft (160 sq m)
URL
playaresorts.com/Gran-Porto-Playa-Del-Carmen
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
THE ROYAL PLAYA DEL CARMEN
The Royal Playa del Carmen welcomes guests to a world of all-inclusive luxuries exclusively for adults. Situated on the
Riviera Maya just steps from Playa del Carmen’s famous Fifth Avenue, this resort features all-suite accommodations with
private balconies and spectacular views, plus special options such as swim-up suites and beachfront walkouts. The attentive
staff provides genuine hospitality at every turn as guests enjoy the luxurious spa, exquisite cuisine, natural beauty, and many
other delights.
ROOMS
513
FOOD & BEVERAGE
12 unique restaurants,
bars and lounges
MEETING SPACE
6,800 sq ft (600 sq m)
URL
playaresorts.com/The-Royal-Playa-Del-Carmen
OWNED AND OPERATED BY PLAYA HOTELS & RESORTS
OWNED BY PLAYA HOTELS & RESORTS
Playa Hotels & Resorts also owns five resorts in Mexico and the Dominican Republic that are managed by a third party.
SECRETS CAPRI RIVIERA
Tucked away on 71 tropical, oceanfront acres in the romantic Riviera Maya,
this resort offers a luxurious getaway for the experience-seeking traveler.
ROOMS
291
FOOD & BEVERAGE
11 unique restaurants,
bars and lounges
MEETING SPACE
6,700 sq ft (622 sq m)
URL
secretsresorts.com/capri-riviera-cancun
DREAMS PUERTO AVENTURAS
Set back on a secluded bay, looking out over a yacht-filled marina and the Caribbean Sea,
Dreams Puerto Aventuras Resort & Spa features an on-site dolphinarium with dolphins
and manatees.
ROOMS
305
FOOD & BEVERAGE
12 unique restaurants,
bars and lounges
MEETING SPACE
1,646 sq ft (153 sq m)
URL
dreamsresorts.com/puerto-aventuras
DREAMS LA ROMANA
Located only 45 minutes from Punta Cana in the Dominican Republic and surrounded by lush
tropical jungle, Dreams La Romana offers the picture-perfect vacation for couples and couples
with children, where everything is included.
ROOMS
756
FOOD & BEVERAGE
19 unique restaurants,
bars and lounges
MEETING SPACE
8,000 sq ft (743 sq m)
URL
dreamsresorts.com/la-romana
DREAMS PALM BEACH
Dreams Palm Beach in Punta Cana is an idyllic location for singles, couples and families.
This friendly, relaxing world includes gorgeous beaches, a majestic turquoise sea and
the privileges of our luxurious experience.
ROOMS
500
FOOD & BEVERAGE
13 unique restaurants,
bars and lounges
MEETING SPACE
7,800 sq ft (725 sq m)
URL
dreamsresorts.com/palm-beach
DREAMS PUNTA CANA
This resort is an undiscovered treasure offering couples and couples with children the largest
pool in the Dominican Republic which flows from the lobby down to the beach, a complete
swim-up bar and venues throughout.
ROOMS
620
FOOD & BEVERAGE
18 unique restaurants,
bars and lounges
MEETING SPACE
4,100 sq ft (381 sq m)
URL
dreamsresorts.com/punta-cana