Marketing Automation Simplified
● More Sales & Efficiency
● Technology Can Help
● Lack Skills, Experience & Time
More Sales & Improved Efficiency
Technology Can Help
Businesses Lack Skills, Experience & Time
Businesses want more sales & profits whilst saving time & resources
44% of top marketers believe MA will be a more important skill in 2020*
31% of marketers say lack of skills is stopping them getting full benefit**
*Digital Marketing Institute **Ascend2
73% of leads
never followed up
Average follow-up
time → 42 hours
But chances of reaching & qualifying a
lead reduce by 400% after just 5 mins
Harvard Business Review & Whyymedia
Automated lead
nurturing brings
451% more
qualified leads
Only 8% of
businesses
use automation to
nurture customers
● The 2 most important
numbers in your business
● The 2 most profitable
marketing activities
The Context
“How are we going to
hit our numbers?”
“Are our competitors
going to outperform us
& steal our customers?”
Changes in the
customer journey...
Changes in customer journey:
Shift from
supply to
demand
Changes in customer journey:
80/20 of the buying journey
Changes in customer journey:
Distracted
& disloyal
Risk averse
Well-informed
Busy
Aware of your competition
BUYERS ARE...
The Modern
Customer Journey
The 2 Most Important
Numbers in Your Business
20% of customers
account for 80% of profit.
20% of sales & marketing
activity accounts for 80%
of sales.
20% of leads are ready to
buy. 80% of them aren’t.
Yet.
The Two Most
Profitable Activities
Number 1:
Following up leads
Only 27% of leads
get followed up.
Number 2:
Following up
customers
Don’t just buy
customers.
Invest in them.
83% of satisfied customers
would make a referral.
But only 29% do… because
no-one ever asks them.
FlightPathAI
Simplify marketing
automation implementation
with our unique end-to-end
deployment model
TM
Journey
Understand the journey
your customer is on.
Customer Avatar
Customer Avatar
‘Psychic’graphics
Customer Transformation Matrix
Customer Transformation Matrix
12 Stages
of Human
Intimacy
Customer Journey
Message
What you need to say,
where do you need to
say it & in what way
“I have made the most
wonderful discovery… men will
fight long and hard, even die,
for a bit of colored ribbon.”
Napoleon Bonaparte
STATEMENT OF VALUE
enables
to experience
(Product name)
(Customer)
Process
Select the tech, design &
build custom automations
Tom & his
customers, Dick
& Harriet
Tom’s Diner
Tom’s Diner
Facebook
Family
Tom’s Diner
Couple
Pre-Show
Birthday
Contact is added to
customer database
Wait for 2 days
Email:
Thanks for visiting
If the contact has
the tag ‘Family’
Wait for
2 weeks
Email: Family
menu promo
If the contact has
the tag ‘Pre-Show’
Email: New
pre-show offer
If the contact has
the tag ‘Facebook’
Add to Facebook
Ads audience
Contact is added to
customer database
Wait for 2 days
Email:
Thanks for visiting
Wait until 2 weeks before the
contact’s birthday
Email: Celebrate
at Tom’s Diner
BUSINESS MODEL
● Market: SMB £500K-£10M revenue
● Minimum 6 Month Retainer
● Premium service/custom solution
● Dedicated consultancy & support
● Market: SMB <£500k revenue
●
Initial fee + Subscription
● Scaleable DIY & defined solutions
● Dedicated & shared support
Runway
Service
FlightPathAI
Service
COMPETITION
www.airbase.agency