Whether you're designing a logo for your brand, or hiring it out to someone else, you need to make sure it's effective. Creative marketing agency LO:LA has tips to help you do that! Go to https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business to find out more!
London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com
LA Branding Agency Offers New
Businesses Tips In Designing Future-
Proof Logos
LO:LA is sharing five common mistakes that brands make when designing
their logos. They're also suggesting ways in which you can make your logo
stand out and endure through trends.
The first thing LO:LA
recommends your brand does is
fully understand its target
audience by correctly identifying
your potential customer’s
interests, wants, and needs.
By researching competitors
and demographics, there are
plenty of ways to better
understand your consumer
base which will help create an
engaging and memorable logo.
When creating the logo you
need to consider its aesthetic
qualities. The typography and
colors of the logo should be
simple but still powerfully
evoke your brand’s
personality.
The example the guide
uses is Coca-Cola’s
iconic cursive font and
bold red color. Moreover,
the logo’s elements
shouldn’t clash with one
another.
Other things the guide suggests
that you consider are copying
and the future. Replicating
another brand’s logo can result
in legal issues and hefty fines.
LO:LA designs logos as part of its brand and identity services, helping brands
develop visual elements such as fonts, graphics, color palettes, and packaging
mockups.
Learn more at the link in the
description.
Businesses Tips In Designing Future-
Proof Logos
LO:LA is sharing five common mistakes that brands make when designing
their logos. They're also suggesting ways in which you can make your logo
stand out and endure through trends.
The first thing LO:LA
recommends your brand does is
fully understand its target
audience by correctly identifying
your potential customer’s
interests, wants, and needs.
By researching competitors
and demographics, there are
plenty of ways to better
understand your consumer
base which will help create an
engaging and memorable logo.
When creating the logo you
need to consider its aesthetic
qualities. The typography and
colors of the logo should be
simple but still powerfully
evoke your brand’s
personality.
The example the guide
uses is Coca-Cola’s
iconic cursive font and
bold red color. Moreover,
the logo’s elements
shouldn’t clash with one
another.
Other things the guide suggests
that you consider are copying
and the future. Replicating
another brand’s logo can result
in legal issues and hefty fines.
LO:LA designs logos as part of its brand and identity services, helping brands
develop visual elements such as fonts, graphics, color palettes, and packaging
mockups.
Learn more at the link in the
description.