Publishing documents on edocr is a proven way to start demand generation for your products and services. Thousands of professionals and businesses publish marketing (brochures, data sheets, press releases, white papers and case studies), sales (slides, price lists and pro-forma agreements), operations (specifications, operating manuals, installation guides), customer service (user manuals) and financial (annual reports and financial statements) documents making it easier for prospects and customers to find content, helping them to make informed decisions. #SEO #leadgen #content #analytics
About edocr
I am an accomplished content marketing professional helping you to build your brand and business. In my current role, I fulfill a multi-faceted solution marketplace including: publishing and sharing your content, embedding a document viewer on your website, improving your content’s search engine optimization, generating leads with gated content and earning money by selling your documents. I gobble up documents, storing them for safekeeping and releasing the text for excellent search engine optimization, lead generation and earned income.
Publishing documents on edocr.com is a proven way to start demand generation for your products and services. Thousands of professionals and businesses publish marketing, sales, operations, customer service and financial documents making it easier for prospects and customers to find content, helping them to make informed decisions.
Get publishing now!
Regardless of the type of marketing tactics you use, content marketing should be
part of your process, not something separate. Quality content is an integral part
of all forms of marketing
What is Content Marketing?
Content marketing is a proven strategic marketing approach focused on creating
and distributing valuable, relevant, engaging and informative content to generate
interest, attract and retain a clearly-defined audience, and, ultimately, to drive
profitable customer actions. Content marketing allows any business to increase
its presence in organic search by focusing on sharing thought leadership. Using
SEO and content insights as critical components, content marketing is
increasingly aligned with customer needs. Content marketing is an essential
component of any successful marketing organization.
Your customers, leads, and audience members want valuable content from your
business. And that content needs to reach them in a way that feels natural and
organic versus being disruptive. Effective content marketing helps businesses do
that and, as a result, increases conversions, improves brand awareness, boosts
revenue, establishes you as an industry leader, and more.
edocr is a powerful way to share content and allows for complete creativity of the
content topic and purpose. With edocr, you can do things like promote other
internal and external content, promote articles with embedded links, add social
media share buttons, add company contact information and incorporate product
information.
Content Marketing Strategy
A solid Content Marketing Strategy is the process of planning, creating and
sharing content to reach your target audience, followed by measuring your
success and finally using those metrics to tune and sharpen your messaging.
When properly implemented you will boost factors like brand awareness, leads,
sales, interactions, and loyalty.
A Content Marketing Strategy is broken down into four main points:
1. Content Strategy
Who is your target audience, what message do you want to convey to
that audience and what actions do you want them to take after each
touch point? Start by identifying how your product or service solves a
particular potential customer need. It is a vitally important part of your
planning to understand your success criteria and to have the
appropriate tracking metrics for measuring campaign success. Prior
to sharing your content, determine the objective of each piece of
content and how the performance will be measured and tracked.
2. Content Creation
Align your content creation with the strategy above. Creating and
maintaining a library of effective content is actually easier than it
sounds once you fully understand your strategy and the desired result
from each interaction. Content marketing requires continuous delivery
of large amounts of 'expert' content within the guidelines of your
content marketing strategy. The more you help your audience, the
more your brand will gain a reputation as a leader in its field.
3. Content Distribution
Hide it, keep it! Once you create your targeted content in each
marketing document, you have to have a robust, aggressive, targeted
distribution plan. Here is where edocr provides you an awesome
distribution advantage, by becoming a discoverable URL on its own,
but also by being easily placeable on Facebook, Linkedin and Twitter,
as well as embedded on web sites or blogs.
4. Track & Measure (Loop & Repeat)
Success requires a feedback loop and honest assessment. No
content marketing strategy will be perfect at the start, so you must
take what you learn, go back and confront your Content Strategy
assumptions, question, tune and iterate.
In summary, the core way Content Marketing provides value to you as a business
is through inbound organic traffic. This is where people discover you on some
search platform, then visit your content, which walks your visitors through their
next steps along your lead to prospect process. It’s fundamentally different from
other kinds of traffic for one critical reason: these people are looking for you.
They are actively searching for information related to your business since that’s
how they discovered your content in the first place. Don't disappoint those
prospects, start publishing on edocr today!
To learn more about edocr as a platform for your content distribution, visit
edocr.com.