There are ways to outrank your competition; looking up your competitors and checking what keywords they use is one of them. Competitor keyword research and analysis is a necessary step to leveling the landscape of competition.
Find out how finding your competitors' keywords can help your Google rankings here.
https://advdms.com/blog/competitor-keyword-analysis-discover-your-competitors-keywords/
About ADMS
Advanced Digital Media
We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.
Competitor Keyword Analysis:
Discover Your Competitors’
Keywords
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
The importance of ranking high on Google
search results cannot be overstated.
Businesses whose websites are found on
the first page of search results always
perform better overall than those who are
on the second or succeeding pages.
If you’ve been working on your SEO
strategy, but your competitors seem to get
ahead of you every time, it’s time to
conduct a competitor keyword analysis to
find out what makes your competitors stay
on top of the game.
What is Competitor Keyword Research?
It is the process of identifying keywords
and phrases that your main competitors
use to get on top search results. The main
goal of doing competitor keyword research
is to find your competitors’ secrets in
achieving growth without using paid
advertisements. From there, you’ll discover
how your competitors work, and you’ll be
able to use that to your own advantage.
It will uncover the keywords that you
are currently not ranking for but are
boosting your competitors’ overall
digital performance.
Here are a few things you’ll achieve when
you find competitors’ keywords the right
way:
It will tell you what topics to write
about. This will help you come up with a
better content creation strategy, and it
will also pave
the
road
to
the
improvement of your SEO campaign.
It will also reveal
links that your
competitors are using. It’s up to you if
you want to recreate them. You can
also discover what links are worth
keeping.
The most important of all is that you’ll
be able to learn new ways to get ahead
of your competitors. You’ll explore new
avenues
to create a better SEO
strategy.
How to Find the Right Competitor Keyword
Research Tool?
The tool you decide to use will make or
break your SEO campaign. If you are a
small business and a beginner in SEO, a
basic keyword tool will be enough.
However, once your website grows, you’ll
have to upgrade the tool that you’re using.
Different keyword research tools produce
different scales of data. If you want to
target bigger sets of keywords, there are
corporate-level SEO platforms available.
How to Do SEO Competitor Analysis?
There are things that you need to do to
find
out
the
keywords
that
your
competitors are using:
1. Identify Who You’re In Competition With.
Businesses know who their competitors are
in the industry. Your competition can either
be with your direct competitors, which are
businesses that offer the same products or
services to the same target market, or
businesses that manufacture the same
products you have.
It is best to understand that there are other
websites or organizations targeting the
same keywords as you. They may not offer
the same things you are, but they can get
the traffic that’s supposed to be yours. You
might be surprised that websites like Etsy,
Pinterest, or Wikipedia are gaining a
significant amount of web traffic.
From there, you’ll see who your competitors
are, so you can adjust your content
strategies accordingly to drive traffic back
to your site. You can do this manually by
searching for the key phrases or keywords
you use, then list down the sites that
outrank you, or you can use an automated
platform that will gather the data you
need.
2. Find Competitors’ Keywords.
Using the keyword research tool, search for
the keywords or phrases commonly used
in your industry. Evaluate and compare
main keyword sets and identify the usual
keywords and phrases that put your
competitors among the top spots.
Compare how you rank on keywords that
you use in common with your competitors
and look for the keywords that your
competitors are using, but you are not.
Another great tip is to target keywords that
pertain to the products and services you
offer. Keywords with commercial intent will
also boost your company’s sales.
3. Analyze the Difference Between the
Content and Find Out What Gives Them
the Competitive Advantage.
The next thing you need to figure out is
what makes your competitors’ websites
rank better than yours. When you evaluate
it thoroughly, the difference lies in the type
of content they publish, how they layout
their content, and how they utilize the
keywords. There are also other elements
such as domain authority and backlinks.
When you do this, you’ll be able to shift
your content strategies to address the
content gap and allow you to level the
landscape of the competition.
4. Know the Other Factors That Boost Your
Competitors’ Rankings.
As mentioned, there are other elements
affecting a website’s overall ranking. Once
you find the ranking keywords, you should
move on to upgrading the other elements
of your website, like your backlink profiles.
You might learn a thing or two when you
check what your competitors are doing in
that aspect.
If you’re looking for a company that can
help you with competitor keyword analysis,
you’ve come to the right place. Advanced
Digital Media
Services,
Inc.
offers
competitive SEO services. Call us today
and see the results for yourself! We can’t
wait to do business with you.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices
Discover Your Competitors’
Keywords
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
The importance of ranking high on Google
search results cannot be overstated.
Businesses whose websites are found on
the first page of search results always
perform better overall than those who are
on the second or succeeding pages.
If you’ve been working on your SEO
strategy, but your competitors seem to get
ahead of you every time, it’s time to
conduct a competitor keyword analysis to
find out what makes your competitors stay
on top of the game.
What is Competitor Keyword Research?
It is the process of identifying keywords
and phrases that your main competitors
use to get on top search results. The main
goal of doing competitor keyword research
is to find your competitors’ secrets in
achieving growth without using paid
advertisements. From there, you’ll discover
how your competitors work, and you’ll be
able to use that to your own advantage.
It will uncover the keywords that you
are currently not ranking for but are
boosting your competitors’ overall
digital performance.
Here are a few things you’ll achieve when
you find competitors’ keywords the right
way:
It will tell you what topics to write
about. This will help you come up with a
better content creation strategy, and it
will also pave
the
road
to
the
improvement of your SEO campaign.
It will also reveal
links that your
competitors are using. It’s up to you if
you want to recreate them. You can
also discover what links are worth
keeping.
The most important of all is that you’ll
be able to learn new ways to get ahead
of your competitors. You’ll explore new
avenues
to create a better SEO
strategy.
How to Find the Right Competitor Keyword
Research Tool?
The tool you decide to use will make or
break your SEO campaign. If you are a
small business and a beginner in SEO, a
basic keyword tool will be enough.
However, once your website grows, you’ll
have to upgrade the tool that you’re using.
Different keyword research tools produce
different scales of data. If you want to
target bigger sets of keywords, there are
corporate-level SEO platforms available.
How to Do SEO Competitor Analysis?
There are things that you need to do to
find
out
the
keywords
that
your
competitors are using:
1. Identify Who You’re In Competition With.
Businesses know who their competitors are
in the industry. Your competition can either
be with your direct competitors, which are
businesses that offer the same products or
services to the same target market, or
businesses that manufacture the same
products you have.
It is best to understand that there are other
websites or organizations targeting the
same keywords as you. They may not offer
the same things you are, but they can get
the traffic that’s supposed to be yours. You
might be surprised that websites like Etsy,
Pinterest, or Wikipedia are gaining a
significant amount of web traffic.
From there, you’ll see who your competitors
are, so you can adjust your content
strategies accordingly to drive traffic back
to your site. You can do this manually by
searching for the key phrases or keywords
you use, then list down the sites that
outrank you, or you can use an automated
platform that will gather the data you
need.
2. Find Competitors’ Keywords.
Using the keyword research tool, search for
the keywords or phrases commonly used
in your industry. Evaluate and compare
main keyword sets and identify the usual
keywords and phrases that put your
competitors among the top spots.
Compare how you rank on keywords that
you use in common with your competitors
and look for the keywords that your
competitors are using, but you are not.
Another great tip is to target keywords that
pertain to the products and services you
offer. Keywords with commercial intent will
also boost your company’s sales.
3. Analyze the Difference Between the
Content and Find Out What Gives Them
the Competitive Advantage.
The next thing you need to figure out is
what makes your competitors’ websites
rank better than yours. When you evaluate
it thoroughly, the difference lies in the type
of content they publish, how they layout
their content, and how they utilize the
keywords. There are also other elements
such as domain authority and backlinks.
When you do this, you’ll be able to shift
your content strategies to address the
content gap and allow you to level the
landscape of the competition.
4. Know the Other Factors That Boost Your
Competitors’ Rankings.
As mentioned, there are other elements
affecting a website’s overall ranking. Once
you find the ranking keywords, you should
move on to upgrading the other elements
of your website, like your backlink profiles.
You might learn a thing or two when you
check what your competitors are doing in
that aspect.
If you’re looking for a company that can
help you with competitor keyword analysis,
you’ve come to the right place. Advanced
Digital Media
Services,
Inc.
offers
competitive SEO services. Call us today
and see the results for yourself! We can’t
wait to do business with you.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices