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https://instasize.com/blog/top-5-most-effective-content-curation-strategies


3 Keys to Content Marketing on Social Media
As a business owner, generating leads is crucial for development.
Generating more interest for your business all starts with giving your
potential customer answers. Social media is a great place to start.
You may be wondering why social media is so important.
Well, there is an unlimited number of potential customers right
under your fingertips. But how do you market to them?
The answer? Content. Give your target audience a solution for their
problem. What better way to tell them about it than on their favorite
social network?
To effectively drive engagement and direct users to your content,
using the best QR code generator free can simplify the process of
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Let’s take a quick deep-dive into some specifics on content marketing
and social media.
1) Create a Content Strategy
So you want to get more leads? Who doesn’t! The first step is
creating a content strategy that guides traffic to your site. What
exactly is traffic? Great question.
Traffic is defined as the audience that comes to your website that has
potential to be a new customer. In layman's terms, the people that are
interested in your business. Now that you know what it is, how do you
earn more traffic?
The Buyer Persona
The first step to driving traffic to your website is figuring out who your
customers really are and what they really want. This starts with
creating a buyer persona. These personas require a bit of research on
your part. You’ll need to know the basic details about your target
audience like education, hobbies, where they live, what their interests
are, etc. A great way to collect this information is through surveys or
contacting previous customers. Providing incentives, like freebies and
giveaways, can help your recruiting efforts.
SEO Keywords
Once you get to know your target audience, the next step is figuring
out what they care about most. What is your audience searching for
online? Once you know the answer to this question, you can create
content to match their needs and voila—you have traffic!
If you’re asking yourself, “But what is a keyword, and how does it
work?” HubSpot offers a great explanation, and even has some free
classes on inbound marketing that may help you master your
marketing prowess.
In short, they suggest, “Based on your knowledge of the niche, choose
five topics, or longtail keywords, that your target audience searches
for most.” Make your topics narrow. For example, a broad keyword
like “food” would not work. Instead, define your niche and use a
keyword like “cajun food.” Develop this further with longer keywords
like “cajun food on the bayou” or “cajun and creole in Tampa.” Place
these keywords into your content. For example, use them in the title
of your blog post, in the first sentence of the introductory paragraph,
in the meta description that describes the page, etc. Be careful to
integrate them into the content naturally to avoid the search engines
tagging you for what they like to call keyword stuffing.
Targeted Content
So now that you know your buyer persona and what they search for,
it’s time to address how they prefer to get their information. Are they
on social media, email, or flipping through printed material? Do they
read white papers, case studies, or blog posts? This is very important
when deciding what type of content to publish and where to publish
it.

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2) Generate Leads From Social Media
The world of social is growing every day. New applications like
Medium and Snapchat are coming out with new ways to market to
younger audiences, while the primary social sites like Facebook,
Twitter, LinkedIn and YouTube are still driving social strategies with
mature personas.
As we discussed earlier, coming up with a content strategy that works
for your company is essential in discovering new leads. However, social
media is a great tool that can span a variety of targets on different
channels. Depending on where your target resides online, one of these
channels is bound to get traction with your audience.
The Content Marketing Institute (CMI) puts it best, “We, as marketers,
push out content that we hope people are going to consume; and usually
we hope they somehow get to our website and become a lead.”
However, you need to strategize the content around what the consumer
is truly looking to find. The number one new rule of marketing remains:
It’s not about your company, it’s all about your consumer.

Selecting Social Media Platforms & Strategizing Your Posts
According to Content Marketing Institute in their recent guide, “How to
Navigate the Wilds of Social Media,” the following social media sites
are effective for different audiences. Take a look at each description
and see which one fits your target best.
Facebook
Facebook is the premier platform for connecting with your target
audience around things that interest them most. Usually best suited for
an adult audience, targeted content marketing on this platform can
influence a larger group of people when you boost your reach.
Facebook is primarily successful in the B2C space, according to CMI. In
their research, CMI claims that 94% of companies use Facebook for
B2C and 66% of those people feel it’s effective. Whereas, the 84% of
companies who use Facebook for B2B are not so certain. Only 30% of
those companies felt Facebook was effective.
Twitter
Twitter is primarily used as a business tool for marketers but also
remains a social site for younger audiences. Whether your target is
B2B or B2C, this platform is generally the most popular tool amongst
businesses today. According to CMI, 87% of companies use Twitter
for B2B and of those people 55% consider it effective. Similarly, 82%
use it for B2C, while 50% of those deem it as effective.
LinkedIn
LinkedIn offers a publishing tool called Pulse that allows your company
to publish content and develop thought leadership articles in your
industry. The key here is to encourage employees to share your
content on personal LinkedIn pages in order for the article to show up
on multiple newsfeeds.
CMI reports that 94% of companies use this process for B2B and
66% feel that it’s effective. Whereas 76% use it for B2C and only
39% think it’s effective.
YouTube
Videos are consumed more and more each day than they ever were
before. With faster download speeds and quick access to information,
users often select a video over reading an article. Using YouTube can
help you push your initiatives to influencers, subscribers, fans, and
followers, even enabling you to share your video on other social
websites. According to CMI, 74% of B2B companies utilize YouTube
and 51% feel that it’s effective.
Whereas, 77% of B2C companies use the service and 53% think it’s
useful.
edocr
No longer new to the market, but less known, edocr is a social media
tool that allows you to publish and share your content, embed a
document viewer on your website, improve your website’s SEO, and
generate leads with gated content. Create a free account and start
sharing your documents with a whole new audience. You can read
edocr’s content sharing instructions here.
3) Integrate Content on Social Media Frequently
Now that we’ve discussed developing a content strategy and your
best options for social media interaction, let’s figure out how to use
content marketing on social media.
By acknowledging and getting to know your target, you are already on
the right track to not only gaining new leads but converting them into
customers. Creating excellent content is the first step to building a
relationship with your prospects. So you’ve developed a content
strategy, created content that provides helpful information that your
target is looking for, and now you want to share it.
Once you know which social channels are best for your audience, it’s
time to start creating a steady social schedule that ensures you are
posting frequently to your network. A great tool for social scheduling is
Hootsuite. If you’re a small business that doesn’t subscribe to a CRM,
this is the perfect, free alternative for creating a social media calendar.
Take advantage of free social sites like Facebook, TikTok, X, Bluesky,
LinkedIn, YouTube, and edocr.

Ready to get started? You have all the information you need. It’s
time to start that persona research and generate organic traffic.