The COVID-19 pandemic paved the way for digital technology to penetrate every aspect of people's lives, including how they buy essential goods.
As such, several new and innovative e-commerce trends have arisen due to the continuing competitive business landscape.
These include using social media as a primary store, streamlining delivery and shipping options, and using subscription-based models. https://advdms.com/blog/3-emerging-e-commerce-trends-to-leverage-in-2020-and-beyond/
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Trends to Leverage This
Year and Beyond
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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2020 has been a hell of a ride for the
whole world. It has changed our
lifestyles in ways we never even
imagined. The way we work, the way
we study and even the way we shop
have been greatly affected due in large
part to the COVID-19 pandemic which
has hit countries all across the globe.
These lifestyle changes are likely to
stick around, and so everyone,
including businesses, must adjust to
the changing needs of the time.
One such change is the shift to digital
technology for almost all aspects of
our lives. We now use online means
for work, to hold classes, and more
importantly to purchase our needs
and wants. This has led to a boom in
the e-commerce sector and to the
rise of several new trends in the e-
commerce industry.
For businesses, it has been imperative
during the past few months that they
keep up with these new e-commerce
trends. Otherwise, they could be left
out and would underperform
compared to their competitors.
What is Trending in E-commerce
Now?
If you want to know what the new
trends in the e-commerce industry
are right now, we have listed three of
the most important and innovative e-
commerce trends that you should
follow.
1. Using social media as your
primary store.
People now live on social media. They
look for information, they chat with
friends, and they share their views all
on social media. This new social
media lifestyle includes buying the
things they want and need online. As
such, connecting your sales to your
social media account is vital.
Customers hate long processes and
having them find your product on
your social media account only to
redirect them to another platform
for their purchase might discourage
them from buying. Remember, the
goal is to keep the number of steps
for a customer to buy as little as
possible to increase the chances of
conversion.
In fact, several social media platforms
have jumped in on these e-commerce
trends and have launched their own
e-commerce features. Facebook has
launched what is called a Marketplace
in some countries while you can still
set up a Facebook store anywhere in
the world.
As for Instagram, it has features such
as shoppable posts and shoppable
stories that brands use to interact
with customers and to present their
products.
2. Streamlining your payment,
shipping, and delivery options.
Of course, conversions won’t be
successful transactions without
proper delivery. As such, it is also
important to create a competitive
delivery system with the goal of
reducing the turnaround time and
balancing the speed of the delivery
and the amount the customer has
to pay for it.
Reducing turnaround time for your
delivery requires an inventory
management system to help you
manage your whole supply chain
system and make sure that
everything from ordering to
delivery runs smoothly.
With everything good on your end,
it’s now time to choose a courier who
will help you deliver your customers’
orders. There are several available
couriers to partner with and all you
have to do is conduct some research
on their performance, lead time, and
whether they can deliver the goods
properly.
In line with this, you should also
make sure that you have several
payment options available for your
customers, including cash on
delivery since some might not have
credit or debit cards. Special offers
and discounts on delivery rates
would further be a good
promotional tool to encourage your
customers to make purchases.
3. Adopting subscription-based
models.
Last among the list is to consider a
subscription-based model. Because
of the simplicity and convenience
of an automated direct debit, this
has been a good way to encourage
people to make business
transactions.
Most subscription companies
succeed by saving a customer’s time
in going to a store monthly to buy
their recurring needs. Furthermore,
product subscription boxes give
consumers a sense of excitement
every time they receive a package.
Just make sure to shake things up a
bit with your products every now
and then to keep your customer
interested and hooked up with your
brand.
With technology quickly penetrating
every aspect of our lives, we have
seen the incredible expansion of the
e-commerce industry to suit the
interests of consumers better. It has
also become an opportunity for new
retailers since social media as well as
new and innovative e-commerce
trends have in a way leveled the
playing field.
With technology quickly penetrating
every aspect of our lives, we have
seen the incredible expansion of the
e-commerce industry to suit the
interests of consumers better. It has
also become an opportunity for new
retailers since social media as well as
new and innovative e-commerce
trends have in a way leveled the
playing field. If you are looking to
improve your e-commerce strategy
even further, Advanced Digital Media
Services can help.
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