The Department of Marketing has published an article covering business website marketing, which is aimed primarily at professionals who want to increase traffic to their websites. Interested individuals can read the full article at https://www.deptofmarketing.com/reasons-your-website-needs-blog/
Top Reasons Businesses
Need Blogs
When you think of a blog, your
mind probably goes to those
trendy fashion or food pages
that don't hold very much
substance.
But blogs are essential for
business websites, across
industries.
To put it into perspective, half
of the top 200 Fortune 500
companies had a corporate
blog in 2018, and that number
is only growing.
And with over 4 billion people
worldwide currently connected to
the internet (and using blogs to
make buying decisions) there
has never been a better time to
start one.
Content is king and a blog
allows you not only to own
content on your website, but
also to cross-promote on
social platforms.
A corporate blog gives your
site credibility, and you can
display your expertise and
knowledge in regards to your
industry.
As long as you are
strategically optimizing your
blog content, it can be a
crucial tool for getting your
website to rank on Google.
Meaning, the more posts you
write optimized for relevant
search terms, the more your
website will show up on Google
when people search for a
related term.
Your blog can hold several
different kinds of posts such as
industry or company news, how-
to’s, infographics, interviews,
guest posts, podcast show
notes, and more.
Posts can be as long as you need,
so you can really show the voice of
your brand and incorporate the
writing styles you like. And blogs
are the best way to show there are
humans behind the brand.
Contact Us At:
www.deptofmarketin
g.com
Need Blogs
When you think of a blog, your
mind probably goes to those
trendy fashion or food pages
that don't hold very much
substance.
But blogs are essential for
business websites, across
industries.
To put it into perspective, half
of the top 200 Fortune 500
companies had a corporate
blog in 2018, and that number
is only growing.
And with over 4 billion people
worldwide currently connected to
the internet (and using blogs to
make buying decisions) there
has never been a better time to
start one.
Content is king and a blog
allows you not only to own
content on your website, but
also to cross-promote on
social platforms.
A corporate blog gives your
site credibility, and you can
display your expertise and
knowledge in regards to your
industry.
As long as you are
strategically optimizing your
blog content, it can be a
crucial tool for getting your
website to rank on Google.
Meaning, the more posts you
write optimized for relevant
search terms, the more your
website will show up on Google
when people search for a
related term.
Your blog can hold several
different kinds of posts such as
industry or company news, how-
to’s, infographics, interviews,
guest posts, podcast show
notes, and more.
Posts can be as long as you need,
so you can really show the voice of
your brand and incorporate the
writing styles you like. And blogs
are the best way to show there are
humans behind the brand.
Contact Us At:
www.deptofmarketin
g.com