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Publishing documents on edocr.com is a proven way to start demand generation for your products and services. Thousands of professionals and businesses publish marketing, sales, operations, customer service and financial documents making it easier for prospects and customers to find content, helping them to make informed decisions.
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YOU ' VE BOUGHT
I N TO S EO MYTHS
or, you're just confused by them
350,000+ lifetime visits
Ranked #1 for almost 3 years
MYTH: WORD COUNT
650-ISH WORDS
14,000+ Clicks last month alone
MYTH: LINK BUILDING
NO PRO-ACTIVE LINK BUILDING
it's score may or may not matter at all unless you are
certain the focus keyword and content created are a
perfect match.
MYTH: "FOCUS
KEYWORD"
USING IT DOES NOT IMPACT RANKINGS
Subdomains vs subfolders
Keywords "Stuffing"
SEO Does NOT Ruin Content
Publishing Frequency and Consistency Don't Matter
EAT (the type described in the Quality Raters Guidelines) is NOT
part of the algorithm
MORE SEO MYTHS
MASTERING THE ART OF SELLING PRESENTATION
YOU ' RE US I NG S EARCH
VO LUME I N S T EAD OF T RA F F I C
PO T EN T I A L
Pages rank for dozens, hundreds or thousands of
keywords - all with their own volume, and the
aggregate results in traffic.
HOW TRAFFIC
ACTUALLY HAPPENS
SEARCH VOLUME ≠ TRAFFIC
Pages rank for dozens, hundreds or thousands of
keywords - all with their own volume, and the
aggregate results in traffic.
HOW TRAFFIC
ACTUALLY HAPPENS
SEARCH VOLUME ≠ TRAFFIC
Pages rank for dozens, hundreds or thousands of
keywords - all with their own volume, and the
agreegate results in traffic.
HOW TRAFFIC
ACTUALLY HAPPENS
SEARCH VOLUME ≠ TRAFFIC
YOU ' RE T R Y I NG TOO HARD
(sort of)
A small handle of posts drive most of traffic.
80/20 RULE
SMALL INPUTS > LARGE OUTPUTS
The 80/20 SEO Strategy Video
A small handle of posts drive most of traffic.
80/20 RULE
SMALL INPUTS > LARGE OUTPUTS
The 80/20 SEO Strategy Video
THE B I GGE S T
M I S T AKE
How NOT To Plan Content For Search Traffic
RANDOM TOPIC CHOICE
WRITE A "GREAT" ARTICLE
LINK BUILD
"SEO" IT
How To Plan Content For Search Traffic
KEYWORD RESEARCH
MATCH CONTENT TO TOPIC
MAINTAIN & MEASURE
UNDERSTAND MODERN SEO
How To Plan Content For Search Traffic
KEYWORD RESEARCH
MATCH CONTENT TO TOPIC
MAINTAIN & MEASURE
UNDERSTAND MODERN SEO
A less painful way to do "keyword research"...
KEYWORD RESEARCH
MAINTAIN & MEASURE
Gather "Seed" Keywords
STEP ONE
Play with list options
Don't need to use for metrics, just ideas
METHOD 1: MOZ KEYWORD
EXPLORER
https://analytics.moz.com/pro/keyword-explorer
Based on questions people ask around the web
More popular topics work well (but still try smaller ones)
METHOD 2: BUZZSUMO
QUESTION ANALYZER
https://app.buzzsumo.com/research/questions
Combine With Common Content
Type Keywords
STEP TWO
The plural word is the ‘noun’ - the searcher generally wants
information organized in that way.
Examples:
Digital marketing strategies
Facebook ad tips
Cybersecurity best practices
Preschool curriculum ideas
Customer service tools (you have to figure out what “tools” means)...
examples...
techniques...
skills...
traits
INFORMATION/CONCEPT
LIST
The searcher is trying to understand the difference between two
things
Examples:
Silver bars vs coins
Keto vs paleo
Hearing aid vs sound amplifier
VPN vs Proxy
VS
The plural "thing" is the noun around the topic the user is interested
in.
Examples:
Piano Apps
Business Podcasts
Marketing Books
...conferences
...events
...websites
-
OBJECT/THING LIST
Examples:
How to jump a car
How to cook on the grill
How to ask a girl out
-
HOW TO / PROCESS
User is asking simple question on the surface but it's an opportunity
to go more in depth.
Examples:
Is facetime safe
is butter dairy
Is piano hard to learn
Use: answerthepublic to find a lot of these!
-
YES/NO QUESTION
User is asking simple question on the surface but it's an opportunity
to go more in depth.
Examples:
Is facetime safe
is butter dairy
Is piano hard to learn
Use: answerthepublic to find a lot of these!
-
YES/NO QUESTION
The query added to the topic makes the subject of the article
concrete.
Examples:
History
Timeline
Pros and cons
FactsQuotes
Recipes
Biography
Job requirements
Review
-
LOTS MORE...
Rules of thumb:
Start with definition (Commonly searched with “what is” or
“definition”)
Use google and topic research to determine structure and sections
Might be a candidate for multi-page section “hub”
-
TOPICS: USE CAUTION
Simply combine your seed topics with content type keywords
CREATING FULL
KEYWORDS
Calculate Traffic Potential
STEP THREE
Determine Ranking Potential
STEP FOUR
Scan titles and content to see if current results
match the query.
GAP 1: RELEVANCE
GOOGLE'S #1 METRIC*
*Paul Haahr: How Google Works
Look for results with equal or lower DA than yours.
Niche can matter (Google may rank lower DA but
higher niche focus)
GAP 2: AUTHORITY
STRENGTH OF A SITE BASED ON BACKLINKS
MozBar Plugin
Look for results that have weaknesses or make you
cringe
GAP 3: QUALITY
HOW GOOD THE RESULT (AND WEBSITE IT'S ON) IS
Look for results that have weaknesses or make you
cringe
GAP 3: QUALITY
HOW GOOD THE RESULT (AND WEBSITE IT'S ON) IS
Prioritize
STEP FIVE
Sort by traffic potential, filter by other criteria
Get a copy of this spreadsheet --> http://bit.ly/PlanSEOCMW19
How To Make "Great" Content
STEP SIX
START WITH...
THE CONTENT!
https://chrome.google.com/webstore/detail/web-
developer/bfbameneiokkgbdmiekhjnmfkcnldhhm?
hl=en-US
START WITH...
THE CONTENT!
STUDY GOOGLE
WHAT DOES A USER REALLY WANT?
Prove Your Worth
STEP SEVEN
ROI!
<-ARTICLE ON DRIFT SPELLS OUT 10 WAYS CONTENT
CONVERTS
HTTPS://WWW.DRIFT.COM/BLOG/CONTENT-
MARKETING-ROI/
ROI!
<-ONE EXAMPLE: PERSONALIZED SEARCH
ROI!
<-ASSISTING AND FIRST CLICK CONVERSIONS