"The way to get started is to quit talking and begin doing."
Walt Disney
THINK DIFFERENTLY WORKBOOK SESSION 1
Growing sales through customer value.
Why are you here?
Company Questions
Write your answers here.
Why have you attended
the session?
What do you hope to
achieve following the
session?
What worked for you?
What didn’t work?
What else would you like
to know?
04/04/2021
© JOWSA Consulting 2021
2
What is your purpose?
Company Questions
Write your answers here.
Why are you starting or
what brought you to start
your business?
What do you hope to
achieve? What are your
goals?
What does your business
do?
How does it do what is
does?
04/04/2021
© JOWSA Consulting 2021
3
Customer-focused Strategy
Company Questions
Write your answers here.
Describe your customers
or customer segments.
What channels will you
use to reach these
customers?
Which competitors
operate in these
markets?
How else might
customers solve their
problems or spend their
money?
04/04/2021
© JOWSA Consulting 2021
4
Your Value Quotient
Company Questions
Write your answers here.
What do customers value
in your products or
services? What is the
problem or opportunity
they are trying to solve?
What benefits do
customers gain from
doing business with you?
What sacrifices do
customers accept in using
your product or service?
04/04/2021
© JOWSA Consulting 2021
5