Slides for Workshop 1 to be held on 30th May 2019 at Barclays Eagle Labs to Techcelerate Members.
About Techcelerate Ventures
Tech Investment and Growth Advisory for Series A in the UK, operating in £150k to £5m investment market, working with #SaaS #FinTech #HealthTech #MarketPlaces and #PropTech companies.
Workshop 1 - Idea to Product Launch
2019 May 30
Manoj Ranaweera
https://techcelerate.ventures
SEED
GROWTH
ACQUISITIONS
ACQUIRED
IPO
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisitions
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisition
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
Early Stages
ARR gone past 1m with
MRR above 100k
Growth
Stage (start)
Growth
P/S fit
MVP
Idea
P/M fit
Product has early
users/customers and
exploring early customer
acquisition channels
Problem/
Solution Fit
Product being built or
launched recently
Minimum Viable
Product (MVP)
Validating the idea
(prototyping)
Idea Stage
Product has paying
customers with growing
MRR
Product /
Market Fit
Growth Stages
Liquidity ensured with
better access to capital for
growth and acquisitions
IPO
5
3
2
1
4
M&A injecting step changes
in growth
Acquisitions
Increasing number of
products targeting multiple
adjacent sectors
Markets
Presence in major markets
served
Geographical
Founder/Senior
Management Skills
exhausted. Exit before
growth stagnation
Trade Sale
Very Early Stages
P/S fit
M(R)UP
M(S)UP
Idea
MSP
Problem/
Solution Fit
Minimum (Stable)
Useable Product
Validate the idea has legs.
Is this solving an itch?
Is this a market opportunistic venture?
Is this "me too but better"?
Idea &
Research
Stage
Minimum Salable
Product
Minimum (Repeatable)
Usable Product
Product has early
users/customers and
exploring early customer
acquisition channels
Minimum Viable Product
Customer Journey + Transactions + Tech Stack stability + Functionality
Idea to Traction
01
02
03
04
05
06
Growing user base with
conversions
Problem/Solution Fit
MVP
Idea
ARR > 1m
MRR > 100k
Growth Stage 1
ARR > 5m
MRR > 500k
Growth Stage 2
Users cannot live without
Growing customer base
Product/Market Fit
Development
Resources
Continuous refinement
based on early feedback
Growth metrics
Growth channels
Experimenting
traction models
Product
Capital adequacy
Admin (everything else)
Traction (sales)
20%
30%
10%
40%
Build Stuff and Sell Stuff
1
3
5
7
2
4
6
8
Opportunity
Strategy
Positioning
Product
Roadmap
Development
Maintenance
Marketing
Channels
CAC
Sales
Metrics
Operations
Process
Optimisation
Support
Retention
Finance
Capital adequacy
Capital efficiency
Unit economies
HR
Team
9
Legal
Governance
Risk mitigation
IP
9 Axis: Think Big - Start Small
Focusing on the right things that matter at the stage you are in
1.Opportunity
2. Product
3. Marketing
4. Sales
5. Operations
6. Customer Service
7. Finance
8. HR
9. Legal
Idea
MVP
P/S Fit
P/M Fit
Make the depth of your understanding of the PROBLEM, a differentiator.
Tech Companies
Monthly Reviews
Strategy & Positioning
Fundraising and M&A
Product development
Customer development
Operations management
Product development
Amila (RedLabs, VoiceIQ)
Mahen (RedLabs)
Joan - Growth marketing
Ian - Sales development
Stewart - Channel development
David - part time CFO
Michael - Accountancy (Crowe)
Chris - Accountancy (SQK)
Will - Legal (Brabners)
2019 May 30
Manoj Ranaweera
https://techcelerate.ventures
SEED
GROWTH
ACQUISITIONS
ACQUIRED
IPO
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisitions
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisition
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
Early Stages
ARR gone past 1m with
MRR above 100k
Growth
Stage (start)
Growth
P/S fit
MVP
Idea
P/M fit
Product has early
users/customers and
exploring early customer
acquisition channels
Problem/
Solution Fit
Product being built or
launched recently
Minimum Viable
Product (MVP)
Validating the idea
(prototyping)
Idea Stage
Product has paying
customers with growing
MRR
Product /
Market Fit
Growth Stages
Liquidity ensured with
better access to capital for
growth and acquisitions
IPO
5
3
2
1
4
M&A injecting step changes
in growth
Acquisitions
Increasing number of
products targeting multiple
adjacent sectors
Markets
Presence in major markets
served
Geographical
Founder/Senior
Management Skills
exhausted. Exit before
growth stagnation
Trade Sale
Very Early Stages
P/S fit
M(R)UP
M(S)UP
Idea
MSP
Problem/
Solution Fit
Minimum (Stable)
Useable Product
Validate the idea has legs.
Is this solving an itch?
Is this a market opportunistic venture?
Is this "me too but better"?
Idea &
Research
Stage
Minimum Salable
Product
Minimum (Repeatable)
Usable Product
Product has early
users/customers and
exploring early customer
acquisition channels
Minimum Viable Product
Customer Journey + Transactions + Tech Stack stability + Functionality
Idea to Traction
01
02
03
04
05
06
Growing user base with
conversions
Problem/Solution Fit
MVP
Idea
ARR > 1m
MRR > 100k
Growth Stage 1
ARR > 5m
MRR > 500k
Growth Stage 2
Users cannot live without
Growing customer base
Product/Market Fit
Development
Resources
Continuous refinement
based on early feedback
Growth metrics
Growth channels
Experimenting
traction models
Product
Capital adequacy
Admin (everything else)
Traction (sales)
20%
30%
10%
40%
Build Stuff and Sell Stuff
1
3
5
7
2
4
6
8
Opportunity
Strategy
Positioning
Product
Roadmap
Development
Maintenance
Marketing
Channels
CAC
Sales
Metrics
Operations
Process
Optimisation
Support
Retention
Finance
Capital adequacy
Capital efficiency
Unit economies
HR
Team
9
Legal
Governance
Risk mitigation
IP
9 Axis: Think Big - Start Small
Focusing on the right things that matter at the stage you are in
1.Opportunity
2. Product
3. Marketing
4. Sales
5. Operations
6. Customer Service
7. Finance
8. HR
9. Legal
Idea
MVP
P/S Fit
P/M Fit
Make the depth of your understanding of the PROBLEM, a differentiator.
Tech Companies
Monthly Reviews
Strategy & Positioning
Fundraising and M&A
Product development
Customer development
Operations management
Product development
Amila (RedLabs, VoiceIQ)
Mahen (RedLabs)
Joan - Growth marketing
Ian - Sales development
Stewart - Channel development
David - part time CFO
Michael - Accountancy (Crowe)
Chris - Accountancy (SQK)
Will - Legal (Brabners)