The right SEO strategy can supercharge your online and offline marketing strategy. To learn how Performance Marketing can help build your SEO program, visit www.callpm.com, or call 609-646-0414.
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Four Reasons Why Your Business
Needs an SEO strategy
SEO, or Search Engine
Optimization, is the process of
preparing your website to appear on
popular search engines like Google
and Bing. Sounds simple enough,
but it’s much more complicated than
that.
We can start to define SEO by
understanding that it’s NOT pay-per-click
(PPC). PPC, most commonly known as
Google AdWords, offers instant visibility
by buying visibility for your business by
bidding on search terms that relate to
your business.
SEO is actually the opposite of
PPC, meaning that quality SEO
scores can only come from the
proper preparation of the
organic content on your
website.
When search engines visit your site
and find high quality and fresh
content, they rank your site based on
relevance. That relevance, among
other ever-changing factors, is what
makes your website appear in
Google searches.
Being First Matters: The first organic result
in Google Search has an average click-
through rate (CTR) of 28.5%, according to
a study by Sistrix. Average CTR drops like
a stone in the second and third positions
having a 15% and 11% click-through rate
respectively.
SEO Can Make Other Efforts Better: The
metrics that come from a solid SEO program
will give you the data needed to improve PPC
and retargeting efforts for even more
success. Building awareness across multiple
streams increases the number of
opportunities to engage your target.
Local is Key: 46% of all Google searches are
looking for local information according to
GoGulf. Being in front of a local customer
looking for your business is an excellent
formula for success and a strong SEO
program is designed to specifically improve
your search engine placements.
Customers Want You Now:
88% of searches for local
businesses on a mobile device
either call or visit the business
within 24 hours. (Source:
Nectafy)
In addition, “Near me” or
"close by" type searches
grew by more than 900%
over two years. (Source:
Chat Meter)
The right SEO strategy can
supercharge your online
and offline marketing
strategy.
Go to callpm.com to
find out more!
Needs an SEO strategy
SEO, or Search Engine
Optimization, is the process of
preparing your website to appear on
popular search engines like Google
and Bing. Sounds simple enough,
but it’s much more complicated than
that.
We can start to define SEO by
understanding that it’s NOT pay-per-click
(PPC). PPC, most commonly known as
Google AdWords, offers instant visibility
by buying visibility for your business by
bidding on search terms that relate to
your business.
SEO is actually the opposite of
PPC, meaning that quality SEO
scores can only come from the
proper preparation of the
organic content on your
website.
When search engines visit your site
and find high quality and fresh
content, they rank your site based on
relevance. That relevance, among
other ever-changing factors, is what
makes your website appear in
Google searches.
Being First Matters: The first organic result
in Google Search has an average click-
through rate (CTR) of 28.5%, according to
a study by Sistrix. Average CTR drops like
a stone in the second and third positions
having a 15% and 11% click-through rate
respectively.
SEO Can Make Other Efforts Better: The
metrics that come from a solid SEO program
will give you the data needed to improve PPC
and retargeting efforts for even more
success. Building awareness across multiple
streams increases the number of
opportunities to engage your target.
Local is Key: 46% of all Google searches are
looking for local information according to
GoGulf. Being in front of a local customer
looking for your business is an excellent
formula for success and a strong SEO
program is designed to specifically improve
your search engine placements.
Customers Want You Now:
88% of searches for local
businesses on a mobile device
either call or visit the business
within 24 hours. (Source:
Nectafy)
In addition, “Near me” or
"close by" type searches
grew by more than 900%
over two years. (Source:
Chat Meter)
The right SEO strategy can
supercharge your online
and offline marketing
strategy.
Go to callpm.com to
find out more!