COVID-19 has caused damage beyond more than just public health. This has been an incredibly difficult time for businesses as well. More than likely, this crisis has also affected your customers.
How do you protect your brand and stay in business during times of crisis? We’ve listed three important tips that should help you with brand name protection. https://advdms.com/blog/back-to-basics-3-ways-to-protect-your-brand-this-pandemic-and-beyond/
About ADMS
Advanced Digital Media
We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.
Back to Basics: 3 Ways to
Protect Your Brand This
Pandemic and Beyond
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Managing your company’s brand can
be challenging depending on your
niche, competition, and other
circumstances, and this was true
even before there was a global
pandemic making things even more
difficult. Most of us have heard of
(but hopefully never experienced)
missteps that cause serious
reputation issues for a brand.
With the “new normal” we are facing,
several parts of this shift that require
businesses to change their
approaches. You need to adopt new
strategies to continuously protect
your brand.
1. Check Your Business’ Current
Situation
As with any project, you have to first
identify your starting point. Conduct
quarterly audits of your marketing
efforts to help with strategy
development. Look at your brand
mentions in social media, review
listings, page ranking, and organic
traffic data.
You should be able to spot negative
indicators easily. Look for any
outliers, either positive or negative,
and handle them independently.
Are you seeing a trend developing?
Consider this as a major contributor
to brand name protection.
Before the pandemic, it was wise to
conduct a brand image evaluation
quarterly. However, when either a
business or society, in general, is in
crisis, frequent audits are critical in
establishing new and more
appropriate strategies.
2. Think About Your Clients
During this crisis, everything you
know about your customers may have
changed. Their needs, priorities,
buying power, mobility, and
receptiveness to your marketing
efforts are likely to shift due to a
number of factors.
They are probably frustrated and
preoccupied with other matters. To
protect your brand, you may have to
remove or adjust your existing ads or
campaigns to make them relevant
and tonally acceptable during the
pandemic (or any future crisis that
calls for adaptation).
For example, if you are an insurance
company, funeral service, or
childcare services, your campaigns
must not be perceived as feeling
unconcerned or opportunistic.
Your customers may be
hypersensitive because of the stress
caused by the pandemic. You will
probably benefit the most from an
empathetic approach. Make them feel
that you not only understand their
situation but that your company has
also adjusted to accommodate them.
If possible, offer a new level of service
that can satisfy their unique needs
during this trying time.
3. Know When to Cut Back or
Expand Your Efforts
During COVID-19, some businesses
were forced to let go of some staff,
curtail marketing efforts, and
postpone or completely cancel events.
Those who experience financial
constraints will naturally look for
ways to cut as much marketing
budget as possible, including ads, to
remain viable until matters improve.
Still, this situation also provides an
opportunity for those who can afford
to reposition themselves in new
markets, give their brand a facelift, or
simply up their game to jump ahead
of the competition, especially when
this crisis ends.
Finding a way to fill a gap in the
market can help protect your brand.
Check what new needs are not being
serviced and consider whether you
can add or transition into a service
or product. Of course, this will go
unnoticed without marketing. You
will have to prepare to put it in front
of people. Just remember that your
campaigns will need adjustments.
One great example of an adjustment
you can make is adding home
delivery or curbside pick-up. This
may work not only for restaurants
but also for other fields of business.
This will make your customers feel a
great sense of security as they can
either stay home and make a
purchase, or not have to get out of
their car, easing social distancing
concerns. This likewise keeps your
relationship going, which should be
one of your ultimate goals during a
crisis.
Now is also the best time to finish
any tasks you haven’t had the chance
to do. Website redesign, for example,
may be in order, as many shoppers
are shifting online almost
exclusively.
Working on a more user-friendly
page and perhaps a new, timelier logo
can help with your marketing
strategies during the pandemic.
Producing relevant and interactive
content may also be a good
alternative to more expensive ads.
Maybe billboards and other ads
worked wonders for you in recent
years, but with very few people going
out these days, social media might be
the best choice for marketing now.
Advanced Digital Media Services
offers several services that can help
you with brand name protection.
From web design to content creation
and social media marketing, we can
help!
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
Protect Your Brand This
Pandemic and Beyond
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Managing your company’s brand can
be challenging depending on your
niche, competition, and other
circumstances, and this was true
even before there was a global
pandemic making things even more
difficult. Most of us have heard of
(but hopefully never experienced)
missteps that cause serious
reputation issues for a brand.
With the “new normal” we are facing,
several parts of this shift that require
businesses to change their
approaches. You need to adopt new
strategies to continuously protect
your brand.
1. Check Your Business’ Current
Situation
As with any project, you have to first
identify your starting point. Conduct
quarterly audits of your marketing
efforts to help with strategy
development. Look at your brand
mentions in social media, review
listings, page ranking, and organic
traffic data.
You should be able to spot negative
indicators easily. Look for any
outliers, either positive or negative,
and handle them independently.
Are you seeing a trend developing?
Consider this as a major contributor
to brand name protection.
Before the pandemic, it was wise to
conduct a brand image evaluation
quarterly. However, when either a
business or society, in general, is in
crisis, frequent audits are critical in
establishing new and more
appropriate strategies.
2. Think About Your Clients
During this crisis, everything you
know about your customers may have
changed. Their needs, priorities,
buying power, mobility, and
receptiveness to your marketing
efforts are likely to shift due to a
number of factors.
They are probably frustrated and
preoccupied with other matters. To
protect your brand, you may have to
remove or adjust your existing ads or
campaigns to make them relevant
and tonally acceptable during the
pandemic (or any future crisis that
calls for adaptation).
For example, if you are an insurance
company, funeral service, or
childcare services, your campaigns
must not be perceived as feeling
unconcerned or opportunistic.
Your customers may be
hypersensitive because of the stress
caused by the pandemic. You will
probably benefit the most from an
empathetic approach. Make them feel
that you not only understand their
situation but that your company has
also adjusted to accommodate them.
If possible, offer a new level of service
that can satisfy their unique needs
during this trying time.
3. Know When to Cut Back or
Expand Your Efforts
During COVID-19, some businesses
were forced to let go of some staff,
curtail marketing efforts, and
postpone or completely cancel events.
Those who experience financial
constraints will naturally look for
ways to cut as much marketing
budget as possible, including ads, to
remain viable until matters improve.
Still, this situation also provides an
opportunity for those who can afford
to reposition themselves in new
markets, give their brand a facelift, or
simply up their game to jump ahead
of the competition, especially when
this crisis ends.
Finding a way to fill a gap in the
market can help protect your brand.
Check what new needs are not being
serviced and consider whether you
can add or transition into a service
or product. Of course, this will go
unnoticed without marketing. You
will have to prepare to put it in front
of people. Just remember that your
campaigns will need adjustments.
One great example of an adjustment
you can make is adding home
delivery or curbside pick-up. This
may work not only for restaurants
but also for other fields of business.
This will make your customers feel a
great sense of security as they can
either stay home and make a
purchase, or not have to get out of
their car, easing social distancing
concerns. This likewise keeps your
relationship going, which should be
one of your ultimate goals during a
crisis.
Now is also the best time to finish
any tasks you haven’t had the chance
to do. Website redesign, for example,
may be in order, as many shoppers
are shifting online almost
exclusively.
Working on a more user-friendly
page and perhaps a new, timelier logo
can help with your marketing
strategies during the pandemic.
Producing relevant and interactive
content may also be a good
alternative to more expensive ads.
Maybe billboards and other ads
worked wonders for you in recent
years, but with very few people going
out these days, social media might be
the best choice for marketing now.
Advanced Digital Media Services
offers several services that can help
you with brand name protection.
From web design to content creation
and social media marketing, we can
help!
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/