4 Mistakes to Avoid When Doing Instagram SEO

4 Mistakes to Avoid When Doing Instagram SEO, updated 3/23/21, 1:14 PM

When using Instagram SEO, be sure that you have a marketing strategy in place.

Most of the time, businesses tend to make mistakes when using platforms like this one.

Some mistakes you have to avoid are disorganized feeds, using irrelevant hashtags, having a complicated username, and focusing on quantity instead of quality. http://https://advdms.com/blog/4-mistakes-to-avoid-when-doing-instagram-seo/

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4 Mistakes to Avoid When
Doing Instagram SEO
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
In an age where digital trumps
almost everything else, social media,
including Instagram, is a very
powerful tool for marketers and
advertisers. Because of Instagram’s
highly visual content, it is not
surprising that it instantly appeals
both to customers and advertisers
alike. In addition to that, Instagram
has its own search features, which
also double up as SEO advertising.
However, much like any marketing
channel, you cannot just go on
Instagram posting photos, videos,
and content without a clear and
cohesive strategy. It is vital to know
how to do SEO for Instagram if you
want to be successful in maximizing
SEO and Instagram marketing.
Otherwise, you won’t be converting
your content into sales as easily,
wasting valuable time and resources.
Everyone tells you what you should
do for your Instagram SEO, but that
doesn’t tell you where mistakes can
be made. To cover some of the
pitfalls to avoid in your Instagram
SEO, peruse our list below.
Instagram SEO Tips: What Not to
Do!
1. Do not let your Instagram feed
become disorganized and
incoherent.
The cardinal rule in maintaining an
Instagram account is to keep your
feed cohesive and organized, or it
won’t be visually appealing to the
visitor.
Having a messy feed is a major turn
off for most Instagram users. A
messy feed will make your business
look very unprofessional and
unauthentic. As such, you have to
make sure that you have one central
theme that encapsulates everything
in your feed. Delete all photos and
videos that look like they are not part
of the group or look like outliers.
Not only that, but also make sure that
everything else is consistent with your
branding. These include your captions,
tags, grid layout, and any other
features. Perfectly curated content is
easily the best way to attract as many
followers on Instagram as possible.
2. Do not swarm your posts with
irrelevant hashtags.
Hashtags are one of the coolest and
trendiest facets of social media
nowadays, and so businesses usually
incorporate these into their posts.
However, one huge mistake of those
using Instagram SEO is to swarm
their post with lots of irrelevant
hashtags.
This will not help you and will only
lead to a smaller number of
impressions. If it’s not relevant, then
your content is not what people
wanted to see when they searched
for that particular hashtag. You
want the people that are looking for
you to find you.
As such, if you really want to
maximize your use of hashtags, the
best way is to pick out those
hashtags that are pertinent to your
business and are going to bring
interested parties to you. With this,
someone who searches for the
hashtag and finds your brand will
want to see more. Your chances
of this user becoming a customer
can only increase from there.
3. Do not use complicated
usernames.
Usernames are the most common
way for people to search for pages
on Instagram. If your username is
too complicated, users might as
well forget it immediately and
stop looking for you.
Make it as easy as possible but also
relevant to your business. Think of a
username that customers will likely
associate with your brand. In most
cases, the username is usually
derived from your business name to
make it easier for the customer to
remember.
4. Do not focus too much on
quantity.
Some brands that use SEO and
Instagram think that the more they
post, the greater chances they have of
attracting customers. While this is
true to a certain extent, especially on
other platforms, it won’t help you as
much here.
The focus should be on quality, not
quantity. No matter how many
pictures you post on your feed, if
these aren’t properly tailored to your
audience, then it won’t help you
achieve your Instagram SEO goals.
In line with this, you should avoid
posting duplicate photos or
advertisements, as this gives the
wrong impression — namely that
you are running out of good things
to show to the customer.
With over a billion active users
logging on every month, using
Instagram for SEO marketing is one
sure way to increase your brand
awareness. All you need is the proper
strategy and extra effort in ensuring
that your Instagram account is
always perfect. At Advanced Digital
Media Services, our professional
social media marketers know how to
do SEO for Instagram and multiple
other platforms.
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