Attracting top talent for any career position means developing a marketing plan that engages and motivates the industry's best. Chicago marketing agency Behind the Work was selected by the University of California to do just that. Find out what happened at https://behindthework.com/resource/higher-education-employee-recruitment
Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com
University Hiring Campaign Case Study: SMM &
Email Education Marketing Strategies
Leveraging the power of
digital marketing to educate,
engage, and convert a
select audience across a
nationwide target market is
no easy feat.
But when duty calls, the team at
digital marketing agency Behind
the Work are experts at
mobilizing the right talent for the
job so they can execute on the
challenge.
A few years ago, Behind the
Work was selected by the
prestigious University of
California to develop and
launch a comprehensive
recruitment marketing
campaign.
It was a task of staggering
complexity and attracting all
of the necessary talent in the
time frame required would
require a herculean marketing
effort.
The agency rolled out a
strategy with a brand image
component designed to
resonate with qualified
potential candidates, and a
custom campaign website.
Deployed collateral included
over 60 blogs, 80 videos,
2,000+ social media posts, and
100+ email campaigns that laid
the foundation for the caliber of
talent attracted.
Find out how Behind the Work developed and
executed on a comprehensive campaign that
culminated in a 100% new hire retention rate and
over 8 million impressions.
Learn More At
https://www.behindthework.com
Email Education Marketing Strategies
Leveraging the power of
digital marketing to educate,
engage, and convert a
select audience across a
nationwide target market is
no easy feat.
But when duty calls, the team at
digital marketing agency Behind
the Work are experts at
mobilizing the right talent for the
job so they can execute on the
challenge.
A few years ago, Behind the
Work was selected by the
prestigious University of
California to develop and
launch a comprehensive
recruitment marketing
campaign.
It was a task of staggering
complexity and attracting all
of the necessary talent in the
time frame required would
require a herculean marketing
effort.
The agency rolled out a
strategy with a brand image
component designed to
resonate with qualified
potential candidates, and a
custom campaign website.
Deployed collateral included
over 60 blogs, 80 videos,
2,000+ social media posts, and
100+ email campaigns that laid
the foundation for the caliber of
talent attracted.
Find out how Behind the Work developed and
executed on a comprehensive campaign that
culminated in a 100% new hire retention rate and
over 8 million impressions.
Learn More At
https://www.behindthework.com