In the world of online marketing, you have to develop strategies to make potential customers take notice of your site and everything you have to offer. In order to build a strong website, one must learn how to optimize it to rank higher on search engines. WordPress categories and tags are essential in optimizing your site and establishing your presence online.
This ultimate beginner’s guide to WordPress tags will tell you everything you need to know for designing a better WordPress website for your business. https://advdms.com/blog/a-beginners-guide-to-wordpress-tags
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WordPress Tags
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WordPress tags and categories are
always seen when editing a post.
These tools are used to group your
content into similar topics based on
the details of each post. Although
their functions are deemed similar,
WordPress tags and categories are
different from each other. Categories
are used for general labels, while tags
are more specific.
One of the differences of categories
and tags is that tags are optional while
categories aren’t. You can publish
content without tags, but not without
a certain category.
When a user clicks on a particular
tag, they will be redirected to the
archive page where they will be
shown all the content and posts
that have the same tags. WordPress
tags play a major role in organizing
your content, and it also has a big
impact on your SEO.
If you are new to WordPress and you
plan to create content for your
website, here is a broader view of
WordPress tags and categories, and
how you can use them to improve
your SEO.
WordPress Tags vs. Categories
As discussed earlier, categories and
tags have the same function in
grouping your content with similar
details together. However, there are
some differences in how they are
used in your posts.
1. Categories are broad while tags
are specific
The easiest way to differentiate the
two is the size of the topic they are
about. Categories cover broad topics
that usually have subtopics of their
own and can be applied to different
posts, while tags are usually used for
very specific and unique topics.
Example:
Category – sports, basketball
Tags – Stephen Curry, Golden State
Warriors
2. Categories are necessary while
tags are optional
When posting content in WordPress,
you won’t be able to submit it without
indicating a certain category, but you
can post it even without the tags. If
you somehow forget to assign a
category to your post, WordPress will
set its category to Uncategorized,
which is the default category for all
posts.
3. Hierarchical relationship
The last and most important
difference between categories and
tags is the hierarchical relationship.
Hierarchical means that you can put
a subcategory to each topic.
Categories are hierarchical because
they are broad and can include
subcategories for each topic, while
WordPress tags are standalone and
cannot be subcategorized.
Although categories and tags have the
same purpose, they have totally
different uses. Ultimately, you can use
both in your post because any content
can have one or two categories, and
several tags.
Are WordPress Tags Important
for SEO?
WordPress tags play a major role in
your SEO and when you do it the
right way, it will help you rank
higher. But you have to be mindful
because it can also be harmful to
your SEO. Since WordPress is a very
advanced system, it comes with its
own SEO feature to help your
website deal with keywords and
search engines.
Based on the WordPress tags, the
system categorizes its features and
guides all the search engines to
different posts, categories, and tags.
This information is used to index
your content to a database. While
this really helps with the SEO
ranking of your website and post,
one faulty tag can change the
indexing process for your website.
When you create a similar name for
your category and tag, search engines
will get confused as to which of the
categories and tags it should rank
first. Duplication issues may be
simple, but after a while, this can
become a serious problem.
Search engines tend to sort through
different posts and pages rather than
tag pages because WordPress tags
don’t have unique content of their
own. Make sure that you use your
tags to your advantage and help you
rank higher in SEO.
To have better results, you can use
the noindex directive to prevent
Google and other search engines
from indexing your tag archives.
How to Use Noindex WordPress
Tag Archive?
In order to overcome SEO problems
with your tag archives, you need to
use the noindex WordPress tag. In
doing so, you will basically tell
Google to ignore any of your tag
pages when they are sorting out all
the data. Here is how you can do
this:
Go to Search Appearance
Click Taxonomies
Click the Tags section, select
Show Tags in Search, then click
No
Save the changes
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Optimizing your WordPress content
is very important to help your website
rank higher in SEO. WordPress tags
are crucial because they can make or
break your rank in every search
engine.
Be sure to use them correctly to gain
more traffic to your website and
boost your sales and media presence.
Optimizing and designing your own
content in WordPress is important.
If you want to build the best
WordPress site, Advanced Digital
Media Services can develop
professional SEO strategies that can
help improve your ranking. Build a
strong WordPress website with
Advanced Digital Media Services,
the best marketing agency you will
find.
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