A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
#FintechForAll
@TechCityUK
Fintech For All
Tech City UK ran a nationwide competition
in 2017 to find fintech startups that make
financial services work for everyone, here are
the key findings
This competition was one of the Fintech Delivery Panel's key deliverables for 2017.
This report analyses the 63 eligible applications that we received. We've mapped them across sectors
and geographies to highlight the breadth and depth of fintech companies tackling financial inclusion and
capability across the UK. There are also opportunities that we've identified for new fintech entrepreneurs
to tackle we've got points of view from key investors in this space around what products or solutions
they would be interested in backing in the future.
Our winners are now working with the Money Advice Service on a independent evaluation of the impact
their respective service has on consumers, with the potential opportunity to white-label products to their
8M customers.
85
companies applied
60%
new vs established
companies
680K
total customers
served
356M
total capital raised
29%
applications outside
of London
A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
The Challenge
is experiencing
a result of their debts
1 in 6
adults doesn't
even have a bank
account
1 in 33
can't understand
a bank statement
1 in 5
DEBT


A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
The Challenge
24% 31%
households
have no
savings
#FintechForAll
people are
over indebted
8M
people have at least 1
2 in 5
have only 100
in savings

A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
Applications were received in six categories
1. Facilitate access to financial
products through innovations in
credit scoring and ID/address
2. Understand and manage
credit better
3. Identify and access more
suitable financial products
4. Start actively saving and plan
for the unexpected
5. Gain access to insurance
services
6. Confidently manage money
and track day-to-day financial
transactions
The competition was open to (1) Established Fintechs and (2) Newcomers. In the map above the red dot () signifies
Established Fintechs: B2B companies with more than 3 customers or B2C companies with more than 5,000 customers.
Newcomer fintechs (no dot) were defined as B2B companies with 3 or less customers or B2C companies with less than
5,000 customers.
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#FintechForAll
A competition to find fintech startups that make financial services work for everyone
Fintechs applied from right
across the UK
1. Bean
2. Bridge Housing Solutions
3. Broker Compare
4. Chip Financial
5. Chip In
6. Credit Builder
7. Credit Ladder
8. Credscope
9. ECSIF
10. Family Investments
11. Fountain
12. Hatch
13. Humaniq
14. Kalgera
15. Kith & Kin Financial
Wellbeing
16. Lifetise
17. LOQBOX
18. Mespo
19. MonEase
20. Money Alive
21. Money Architect
22. Moneybox
23. Moola
24. Multiply
25. OceanBudget
26. Savewallets
27. SOLO
28. so-sure
29. SourceCards
30. Taqanu
31. NoMo (The ID Co.)
32. uMind
33. Ummah Finance
34. Universal Biometric
Payment System
35. Waba
36. WeMoved
37. Yoomee
38. Youtility
Newcomers
39. ABAKA
40. AID:Tech
41. Aire
42. Billon Group
43. Blackbullion
44. Boring Money
45. Choose Wisely
46. Cleo AI
47. Credit Kudos
48. U-Account (Ffrees
Family Finance)
49. FriendlyScore
50. Investment Solver
51. Money Dashboard
52. Moneyhub Enterprise
53. Neyber
54. Oval Money
55. Plum
56. Pockit
57. RoosterMoney
58. Salary Finance
59. Signly
60. Squirrel Financial
Wellbeing
61. Trussle
62. We Are Digital
63. Wealthsimple UK
Established
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A competition to find fintech startups that make financial services work for everyone
#FintechForAll
WINNER
ESTAB
LISHED FINTECHS
What it does
A Pockit account takes just two minutes to open and comes with an online account, contactless
MasterCard and mobile app. There are no credit checks, just a simple, online form, and a one-
off payment of 99p. An account with Pockit comes with all the benefits of modern day banking
including, pay-in capabilities at over 28,000 pay points across the UK, local and international
money transfers and is open to all, especially those shut out or short-changed by traditional high
street banks. Pockit are currently serving over 200,000 representing an annual transaction value
of 250m.
Why it matters
Pockit tackles financial exclusion by providing a bank account for people who are currently
excluded or who don't want to use basic bank accounts. Innovative approaches to ID widen
access for customers and clear, transparent fees mean consumers feel in control rather than in
their overdraft.
Why they won
"We were really impressed with the quality of the pitch and the well articulated business model"
David Haigh, Executive Director for UK Financial Capability, Money Advice Service
Why investors backed it
"In a fiercely competitive sector filled with legacy operators and new entrants, Pockit has
managed to stand out due to its clear value proposition and ability to solve a real issue. All
ingredients to create a sustainable business. As an investor we are looking to back companies
that fulfil a real need, addressing a huge market and with a founder who is ambitious. Pockit ticked
all the boxes. Any early stage investment is a journey. This particular journey has given us the
opportunity to watch a business, a management team and proposition blossom turning a great
idea into a great business." Concentric Ventures
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WINNER
NEW FINTECHS
What it does
Mespo is the only fully independent robo money saver, detecting and executing savings
opportunities for consumers.
Mespo analyses a customer's bank account and spots cost savings potential such as lowering
energy bills. Mespo then automatically lets the user choose from all available options in the market
by categorising over 5000 merchants and performs the switch on the customer's behalf while
monitoring it on an ongoing basis for further savings.
Mespo achieves average yearly savings on energy alone of 308 and plans on extending their
offering to other recurring payments such as phone, TV and broadband bills.
Why it matters
Mespo helps customers save money on their household bills. Switching can be time-
consuming but Mespo makes it easy and aligns its success with that of its customers
charging a 10% fee only on the savings customers make. This means that people with low
financial capability can save money and helps all customers identify more appropriate and
cost-effective products.
Why they won
"It's a win win between their customers and themselves. Something I would use myself"
David Brear, CEO & Co-Founder, 11:FS
Why investors backed it
"Digital technologies applied to financial services have demonstrated how powerful they are in
supporting financial inclusion both in emerging and developed countries.
This is why I have been working with Lukas and Mespo since the very early stages. Mespo does
indeed provide a very important solution for users to take back control over their finances and
make better, more informed, objective choices. It demonstrates how digital technologies can be
harnessed to not only be commercially successful but also socially helpful."
Jean-Stephane Gourevitch
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A competition to find fintech startups that make financial services work for everyone
The finalists attended a roundtable at
10 Downing Street in December 2017
From left to right: Fahd Rachidy (Abaka), Dr. Dexter Penn (Kalgera), Maxie Sofos
(Credscope), Richard Trainor (Pockit), Laura Coffey (Tech City UK), Aneesh Varma (Aire),
Lukas Zoerner (Mespo), Nathaniel Jowitt (Tech City UK), Greg Michel (Tech City UK)
A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
1. Improving access to insurance
There are 3 main areas that contribute to more expensive insurance for low income households. First,
low-income families often live in high crime-rate areas, which carries a geo-based insurance premium.
Secondly, direct debit payment for goods and services are typically more expensive compared to
lump sum (up to 20% more than annual fee). Lastly, there is a higher rate of physical and mental health
problems associated with poverty and these carry insurance premiums.
Opportunity
Of course, insurance services are inherently based on risk, which makes it difficult to have truly
inclusive and equal costs. However, we think that fintech entrepreneurs should consider building new
solutions using new ways of measuring and assessing risk similar innovations to those we have seen
in credit scoring. Additional data could be used to inform costs, for example a consumer living in an
area with a high crime rate could benefit from not having a criminal record or a greater weighting could
be given to customers who don't make a claim. Solutions should aim to spread costs and not include a
premium for those paying monthly.
2. Improving money management
Low income households are generally good at budgeting but require help with managing and
sectioning out money for priority goods and services. Missing payments for rent and bills causes
people to become indebted and costs landlords and Housing Associations significant time and
resource chasing down late payments.
Opportunity
We would be interested in seeing fintechs working in this space devising solutions that consider how to
incentivise each layer of payments to help people better manage their money. For example, if tenants
paid rent on time, they could receive cashback from housing associations who've saved from the
money they normally spend tracking late payments. This could then filter down as credit to their next
layer of payments like energy bills and the incentives flow down the chain from priority payments to
treats and luxury items.
What investors want to see next
A competition to find fintech startups that make financial services work for everyone
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#FintechForAll
1. Improving access to insurance
At BGV we believe that a different approach is needed to improve take up from people with low-income
backgrounds. Solutions should be focused on those who are currently underserved and should seek
to increase both the speed and ease of insurance payments. This is very important for low income
households who may not have appropriate back up reserves for emergency payments situations.
Reducing these potential burdens would increase access to insurance services.
Opportunity
The time and difficulty in accessing insurance and obtaining pay-outs can often act as a barrier
resulting in people forgoing insurance and facing large risks. At Bethnal Green Ventures we have often
seen entrepreneurs try to use an existing business model that works for a high income population and
repurpose it with new branding to the low income demographic. This typically ends up being the same
thing but marketed differently and does not serve the correct purpose.
2. Increase access to financial products through innovations in credit scoring and
ID/address
We are looking for the development of more personalised solutions which comprise additional data
sources, such as those we have started to see in credit scoring. Such solutions would benefit those
with low income backgrounds, many of whom are financially excluded, allowing them to prove who
they are and gain access to the financial services from which they are currently blocked.
Opportunity
ID and address requirements are central to financial inclusion because they act as a gateway to
accessing financial services. Although innovations in technology have allowed companies to perform
simpler and more accurate ID/address verification services, there is still a large demographic who are
unable to pass these verification tests due to the traditional view of identity and a corresponding lack of
appropriate documentation.
What investors want to see next
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What investors want to see next
1. Saving and planning for the unexpected
We'd be excited to hear from entrepreneurs who are looking at how to accurately forecast user spend to
enable people to better save their money and effectively plan in the longer term. One potential solution
could be to use a Big Data approach on a person's historical transactions coupled with behavioural
analysis of their day-to-day money management to produce a forward-looking product. Aiming to predict
future spend and cashflows, such a product would increase the visibility that a consumer has on their
financial state as well as the future impact of their financial decisions today.
Opportunity
Whilst there have been many attempts at helping people to budget and track their spending habits by
tapping into their current accounts and categorising their outgoings, simply tracking transactions is not
effective enough as a planning tool. Few solutions have been able to accurately predict spending in the
future, which is in part due to a lack of expertise in behavioural psychology.
2. Improving access to more suitable financial products
We would like to see fintechs solving this through bundling services. For example, a savings app might
look to offer credit scoring and a current account onto their core services, generating multiple revenue
streams. To increase their reach and bundle their offering, startups today attempt to partner with
incumbent financial services providers. But whilst lucrative when a partnership is successful, these large
companies do not always see the value in small, one-off investments and this can often prove to be a
struggle. We would encourage fintechs to look for other, unorthodox partners outside of financial services
whose existing userbase overlap with the startups target demographic. For example, partnering with the
equivalent of Walmart in the US would open the door to millions of potential users.
Opportunity
There is currently a lack of diversification of products targeting the low-income, unbanked or no credit
population. Two key challenges to this are: making the economics work at scale and reaching those that
are underserved or untouched.
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Chris Pond
A Fintech For All Judge, Vice Chair of the Financial
Inclusion Commission and a member of the
Fintech Delivery Panel
"Financial inclusion is about ensuring that every adult in the United
Kingdom is connected to the financial 'mains', just as he or she is
connected to mains electricity or mains water. The Financial Inclusion
Commission wants financial services that are accessible, easy to use and
meet people's needs over their lifetime. That means access to banking and
payment services, insurance, savings and affordable credit.
Yet 14 million people have insufficient means to see themselves through
the next month if they are hit with an unexpected shock illness,
unemployment or family breakdown. A third have no savings at all. And up
to 2 million don't even have a bank account."
Amir Goshtai
MD, Partnerships and Propositions at Experian,
sponsors of the Experian Spotlight Award
"We would love to speak to anyone in the fintech community who is
interested in working with us to help transform the future of finance."
Access to affordable financial services is an important part of everyday life,
but with traditional financial products generally under-serving the market,
it's important that we look to innovation to find new solutions, creating
financial services products that work for everyone.
The rise of fintech in the UK is transforming the way we all manage
money. The sector is a hive of invention, delivering great new ideas that
are changing traditional services. As the digital world continues to evolve,
there's no doubt that new and exciting innovations will continue to enter the
marketplace."
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