7 Ways To Create an
Incredible Social Media
Marketing Strategy
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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What Is Social Media Marketing
Strategy?

In today’s world, it is important for a
business to build its presence online.
Knowing how to utilize the best
marketing strategies for social media
will open multiple doors for your
business. However, not every
business owner knows the major role
social media marketing plays.
A social media marketing strategy is
a comprehensive summary of what
your business plans to do and attain
over time.
You must set goals that are specific
and doable. From there, you’ll see
how effective it will be. Here we’ve
listed 7 ways that you can come up
with your own!
What Are the 7 Ways to Create a
Social Media Strategy?
ways to
create
Social Media
Strategy
1. Set Goals Aligned With Your
Company’s Mission and Vision

This first step is crucial, and it may
define the way your social media
marketing strategy will play out.
Specific
Measurable
Attainable
Relevant
Time-Bound
The goals you set should be
S.M.A.R.T, which stands for:
This way, you’ll know whether your
strategies are successful or not.

It can also help if you know how to
measure your social media metrics
including conversion rates,
engagement, and click-throughs on
different social media platforms.
From there, you’ll know how to
formulate your goals.

successful?
2. Know Your Audience

For your marketing strategy to work,
knowing your audience is one
important factor.
It is vital to discover what they like to
see so you know what content to
focus on. You’ll also reap more
comments, likes, and shares if your
content is relatable.
Location
Age
Interests
Industry
The basic information that you should
know about your audience is the
following:

You can add anything to this list as
long as you feel it’s vital for your
marketing strategy. If you know how
to engage with your followers, you are
one step closer to achieving your goals
online.

You should also know where to gather
data. Using social media analytics will
show you what social media platform
is best to reach your audience,
whether they are Gen Z, millennials,
or baby boomers.
3. Know Your Competition

If you are wondering this very
question, “What is the most powerful
social media marketing strategy?”
This might be the answer; aside from
knowing your audience, it is also
vital to discover who your
competition is. You can get ideas
from what they’re currently doing.
You can start by doing a competitive
analysis. You’ll know the successes
and failures of your competitors.
Another way to do this is through
social listening.
You’ll do this by monitoring their
business social media accounts or by
searching their company name on the
internet.
4. Conduct a Social Media Audit

If you’ve already utilized social media
platforms, you might be thinking
about the best marketing strategies
for social media.
What is effective and what is
not?
You can start this by asking yourself
these questions:
Effective Strategies
Who is engaging with your
content?.
Which social media platforms
does your audience use?
Does your social media presence
impact your competitors?
Once you answer these questions, you
can now come up with ways to
transform your social media strategy
for the better.
You can also search the internet for
fake accounts carrying your brand’s
name. They may be stealing potential
followers and clients. They can also
tarnish your reputation.
5. Set Up Your Account and Level Up
Your Profiles

What you need to do here is decide
where to use a specific social media
platform.
For instance, you can use Instagram for
updates, your Twitter for customer
service, and more. You can compare
each social media platform in terms of
engagement, followers, etc.
In setting up your profile, complete all
the necessary fields to let people know
who you are and what you do.
You can also update your photos by
using your logo. Using the same photos
across all platforms can help people
remember you.
6. Schedule Your Content

Publishing relatable content is
essential, but it is also important that
you’re consistent.
You can put up a calendar to monitor
every publishing date for every
platform. You can also mix things up
by publishing content about different
topics on different days.
In that way, your audience will get
hooked and will come back for more.
To manage your time properly, you can
use a scheduling tool so that your
content will get published
automatically.
7. Evaluate and Improve Your
Strategy

The most effective social media
marketing strategies weren’t
formulated overnight. You can expect
failures on your first try.
However, you can learn from these
failures. You’ll have a much better
grasp of your approaches and you’ll
know what to adjust and improve.
You can start your evaluation by
comparing your performance metrics.
Do not be afraid to try again until you
come up with the best social media
strategy for the success of your
business.
If your business is in need of a social
media marketing strategy but you
don’t know where to start, we, at
Advanced Digital Media Services can
help.
We have a pioneering team of experts
that can help you come up with an
effective social media strategy. Contact
us now!
info@advdms.com
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