How to Use Pinterest for Business

How to Use Pinterest for Business, updated 2/14/21, 1:20 PM

Did you know that Pinterest pins are 100 times more spreadable than a tweet, and their half-lives are way longer than that of a Facebook post? For these reasons, Pinterest marketing has become popular for business. Create a Pinterest business account now to enjoy integrated features and start promoting your brand to over 250 million viewers! https://advdms.com/blog/how-to-use-pinterest-for-business

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How to Use Pinterest
for Business
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
When it comes to business
marketing on Pinterest,
you want to make sure the
pictures that you produce
are visually pleasing and
engaging to the eye, as it is
a photo-sharing media.
According to Pinterest,
some of the images that
receive the most attention
are pins that show how to
use a product, such as an
infographic.
Create a Pinterest
business account and
search to find out the
newest or most trending
topics and keywords in
your niche. This will
give you an idea of how
to best promote your
products or services
via imagery.
Pinterest has an ad
option, better known
as Pinterest ads or
Promoted Pins. These
pins are very similar to
regular pins; however,
a promoted pin will be
viewed by more people
than a regular pin.
Pinterest also provides a
way for you to see your
analytics. These analytics
will give you information
on who is viewing your
page and pins. Analytics
is a great way to learn
about your audience
demographics and what
your most viewed pins
are.
Learn how to promote on
Pinterest. Follow these
tips to advertise business
on Pinterest successfully:
Contests, Promotions
or Giveaways
You can create a board
(page) that lists any
contests or giveaways
your business may be
offering. Contests and
giveaways will pique the
interest of viewers and
help drive traffic, as well
as potential customers
to your business.
Creative Widgets
Creative widgets are
found by clicking the
three dots to the right of
your profile name. You
can use these widgets to
advertise business on
Pinterest creatively.
They offer plenty of
options like choosing a
shape, adding a sidebar,
adding a header, and
more.
Show Off Playlists
Pinterest allows you to
pin videos. This is a great
way to promote your
products with interaction
and not just imagery,
therefore continuing to
showcase your business
and products for your
audience.
Reading List
A reading list allows you
to create a board (or page)
full of articles and books.
This is great for posting
product tutorials,
testimonials, etc.
Gift Guides
Gift guides, as the name
implies, are for special
occasions. This is an
excellent feature of
Pinterest for business. It
allows you to create
special promotions and
sales for your customers
that center around a
given holiday season or
even a milestone your
business has reached.
Rich Pins
Rich pins are pins that are
more straightforward and
seamless, as they show
extra information directly
on the pin. A few types of
rich pins include:
- Article Pins: These will
allow your viewers to see
article headlines, tutorials,
and testimonials.
- Product Pins: These
show you what the price
of your product is, the link
to the product, and where
to purchase.
- App Pins: these allow
your viewers to download
and install your app
without leaving the
Pinterest site. Currently,
app pins are only
compatible with iOS.
The use of Pinterest for
business gives you the
opportunity to reach
more customers, create
revenue opportunities,
and get your business
and products noticed.
We understand how
challenging it can be
for the typical online
business owner to
manage social media
platforms. Let our social
media marketing team 
at Advanced Digital
Media Services handle
all the work for you so
you can focus on where
you’re best at!
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