All brands have ups and downs! It's during the downs, however, when brands really need to assess their business and restore faith in their customers. Creative marketing agency LO:LA has six tips to help them do that. Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more.
London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.comTag Cloud
Why You Need Branding Consistency & Customer
Engagement To Improve Brand Perception
No brand sets out to be negatively perceived, but it can
happen. To help brands out, LO:LA has provided six
steps they can take to try and improve their public
perception.
LO:LA suggests that the
first thing your brand
must do is try and identify
the root cause of its
negative perception.
Conduct market research
to understand your
customers’ perceptions
and identify any issues with
your product, service, or
messaging.
Once identified, you have to address the issue
and reposition your brand. This can involve
refining your message, adjusting your
audience, or modifying your product or
service.
According to LO:LA, the goal is to
make your experience more
positive and consistent across all
channels and touchpoints.
Furthermore, LO:LA recommends
that you re-engage with your
customer base. Social media,
customer service, and other
channels should be utilized to
build and repair relationships.
LO:LA also offers services to help brands repair their
perception, including brand development, website
and digital platform enhancement, content creation,
and campaigning.
Learn more at the link in the
description.
Engagement To Improve Brand Perception
No brand sets out to be negatively perceived, but it can
happen. To help brands out, LO:LA has provided six
steps they can take to try and improve their public
perception.
LO:LA suggests that the
first thing your brand
must do is try and identify
the root cause of its
negative perception.
Conduct market research
to understand your
customers’ perceptions
and identify any issues with
your product, service, or
messaging.
Once identified, you have to address the issue
and reposition your brand. This can involve
refining your message, adjusting your
audience, or modifying your product or
service.
According to LO:LA, the goal is to
make your experience more
positive and consistent across all
channels and touchpoints.
Furthermore, LO:LA recommends
that you re-engage with your
customer base. Social media,
customer service, and other
channels should be utilized to
build and repair relationships.
LO:LA also offers services to help brands repair their
perception, including brand development, website
and digital platform enhancement, content creation,
and campaigning.
Learn more at the link in the
description.