https://www.upthrust.io/services/saas-design-agency

How User Feedback Shapes Better UI/UX in SaaS
UX is the heart of SaaS in the competitive landscape. This is the interface that can
be the difference between a user staying or going
away forever from your product. One of the most
effective ways of improving UX is by actively seeking
and implementing user feedback. This blog post
goes on to explore how user feedback shapes better
UI/UX in SaaS, based on examples from renowned
brands that have successfully utilized user insights.
You should take time and explore through these
examples to understand where they went wrong and
how user-feedback may just have put them right on
track. Do you know what happens when you hire a
SaaS design agency? You get everything pre-made.
You become the person who tests what is out there,
suggests changes, and presents the best possible
solution to your clients. With a marketing and design
agency, things get done faster and better.
Why User Feedback Matters
User feedback lies at the heart of how real users behave in your product, which is
full of pain points, preferences, and behavior. It helps eliminate all assumptions
about user needs, thus creating a frustrating experience instead. For instance,
when Yahoo! redesigned its home page, there was backlash since the changes
did not match user expectations. The company learned the hard way that user
feedback is what keeps the user experience intact.
1. Conduct Usability Testing
It is possible to see and pinpoint areas where people are becoming frustrated or
perplexed with your product if you watch them while they use it. For example,
when developing its platform, Airbnb conducted extensive usability tests to
understand how users were navigating the site. Through this process, their search
functionality and booking process became much better, improving the overall user
experience.
2. Customize the Onboarding Experience
One size certainly does not fit all with respect to onboarding processes-they can
be infuriatingly frustrating for the users who are forced to wade through them,
sending their churn rates sky-high. Grouping your users based on their aims and
adjusting the process to best match their needs for a far more relevant and
attractive welcome to your product is just what you should do. Slack, for example,
takes into account what kind of role a user holds, ensuring that the information
users need is transmitted in precisely that form. This is a big reason Slack has
such very high retention rates.
3. Use Progress Indicators
Sometimes incremental completion of the process shows extreme falling rates
when, for example, a signup or an onboarding has multiple steps involved. That is
provided with some indication of how much is already completed and how much
needs to be completed. A good example of such provision is provided by LinkedIn
where, during the completion of the profile, at certain times it also gives some
indication of progress by saying how much remains to complete the entire thing.
This provides feedback on the idea to users as well as sets expectations before it
gets done so that raising the conversion rate is highly ensured.
Introduce progress indicators to guide a user through complex tasks, reminding
them of the intended task or goal.
4. Feature discovery
The most common reason why users do not utilize the great benefits of a product
is through "feature blindness." Feature blindness is the failure to recognize new
functionalities in a product due to overuse and familiarity with it. This can be
avoided through companies such as Dropbox by utilizing modals and in-app
prompts that show new features to users, encouraging them to find them. In doing
this, Dropbox is essentially forcing users' attention toward these features so that
users are getting the best from the product.
5. Clear UI Feedback
The loading indicators, error messages, and button responses should give clear
feedback from user interactions. This is very important for a good user experience.
For instance, whenever a user submits a form on Google Forms, she receives
immediate feedback about whether the submission is successful or not due to
some error. This makes her not confused because of clarity about the status of the
system.
Ensure that you have enough feedback on the actions from users on your UI for
increased understanding and satisfaction.
6. Regularly Address UX Debt
UX debt usually happens when new features are rushed out; issues are created
from quick fixes or shortcuts taken in design. The result is it hurts user satisfaction
over time. Companies such as Facebook revisit and fine-tune their design based
on how users comment back, ensuring that they cover any UX debt that has been
gathering pace. They end by maintaining user satisfaction and engagement at
very high levels.
7. Notify on Empty States
Users will be frustrated and confused when they encounter an empty state, such
as an empty dashboard or list. Do not make them stare at a blank screen; provide
them with content or prompts that tell them how to get started. For example, Trello
utilizes an empty state to give suggestions to the user on how to create boards
and lists to know what they are supposed to do.
8. Collect and Analyze User Feedback
Continuous improvement requires constant user feedback collection via surveys,
interviews, and analytics. To improve its algorithms and the music discovery
experience, Spotify, for example, uses user comments. They can make data-
driven decisions that enhance the user experience by examining user behavior
and preferences.
Conclusion
Perhaps user feedback will be the best tool for creating better UI/UX for SaaS
products. When actively seeking and applying the insights of the user, you will be
developing a product that answers to your target audience and, by all means,
elevates their experience. A few strategies such as usability testing, personalized
onboarding, and clear feedback will help to build an engaging product driving
retention.
The expectations of users in the world is changing daily. To be aligned with your
users, you must stay in touch with their needs. Thus, through top priority for user
feedback and continuous refinement of design, you can develop a SaaS product
that exceeds the expectations of the users instead of merely meeting them.