With nearly 2 billion users and approximately 400 hours of videos uploaded every minute, YouTube is indeed a perfect platform to reach out to your target audience. Start sharing your stories and promoting your products or services by creating exciting video content. Learn more about YouTube marketing for business and take full advantage of its benefits. https://bit.ly/2Cl18Lt
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According to Lifewire,
YouTube.com is the
second most popular
website in the world –
one of the biggest
platforms out there, with
millions of people
consuming its content
every day.
It features everything
from games to product
reviews, movie
trailers, and “how-to”
videos, so there are
many ways to interact
with your audience.
Videos on YouTube are
an amazing way to get
feedback. It might
arguably be the best
place when it comes to
feedback, whether it is
good, bad, or helpful.
It stands to reason,
then, that YouTube
marketing is a great
way to increase the
popularity of your
business and products.
To reap these benefits,
you need to have a
YouTube business
account.
How Do You Create a
YouTube Account?
1. Creating a YouTube
account is easy. Just follow
these steps:
2. Sign into an existing
Google account, or create
one.
3. After creating a Google
account, go to YouTube’s
homepage.
4. Click on the avatar
icon located on the
upper right corner of the
screen.
5. Click on “My Channel”
from the drop-down
menu.
6. For personal YouTube
account, add your first
and last name into the
required fields. For a
YouTube business
account, select “use a
business or other name,”
and you will be directed
to a screen where you
can add your company’s
name.
7. Click “Create” to
activate your YouTube
account.
After creating an
account, you can now
start creating videos.
There are many different
types you can make.
Here are just a few
examples:
- Brand videos, which
will showcase your core
values and business.
- Educational videos,
along with “how-to”
videos. These are
particularly useful
because people love to
learn.
- Product review videos,
which are great for
reviewing and sharing
your products in detail.
- Content marketing
videos, which distribute
relevant and valuable
content that is clearly
defined and understood
by your target audience.
Make sure you put lots of
effort into creating videos
and promoting your
channel if you want to
stand out from your
competitors, big or small.
It is most important that
you make a positive
impact on your audience
and listen to your viewers.
Ensure you interact and
respond to your
comments as well. Some
people and companies on
YouTube will end up
ignoring their account or
not listen to their
audience, and in turn,
that only hurts their
channel and business.
You can increase your
traffic by including your
link in your videos or the
comments below the
video, especially if you
are doing a collaboration.
Another great feature
that YouTube also has is
the ability to create
playlists, which allows
you to properly group
your videos together.
If you already have a good
content collection on your
channel, a playlist allows a
user to watch all of them
together without clicking
each video separately.
You can do all of these for
free!
Other Benefits of
YouTube for Business
YouTube has numerous
uses and benefits for
business. Aside from
growing your audience
worldwide, YouTube
can also help you:
Demonstrate Expertise
Many brands use
YouTube for business
marketing to establish
their reputation as an
expert in their niche. This
includes uploading video
tutorials and tips, as well
as linking to other
professionals’ videos
with relevant topics.
Increase Visibility on
Videos are appearing more
often in Google’s search
results compared to text-
only pages. You can take
advantage of this by
writing high-quality blog
posts on your website and
creating and uploading
complementary videos on
your YouTube account.
This will build backlinks
to your website, making it
easier for people to find
you on Google. The more
authoritative your
website is in Google, the
higher your pages will
rank in the SERPs.
Increase Conversion
Rates
Experts say that video
content is 12 times more
likely to be viewed than
texts are to be read. Also,
we process videos 60,000
times faster than plain
texts.YouTube videos
capture people’s
attention better.
They evoke more emotions
like no other form of
online content can by
making people think and
feel. They help humanize
your brand, bringing it to
life, sending your
messages loud and clear.
These will all help your
brand build trust and
authority, which will lead
to higher conversion rates.
YouTube is definitely one
of the fastest, if not the
fastest, growing sites on
the Web and one of the
best places to showcase
your products and
services.
Just make sure you use all
the features YouTube
marketing has to offer
you, stay positive, be
patient, and listen to your
audience. Advanced
Digital Media Services has
a team of social media
experts to work with you.
We look forward to
helping you make your
business a big success!
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