A rise in interest in medical aesthetic services
amongst a younger demographic
Social media is bringing
awareness to preventative filler,
causing a rise in interest in
medical aesthetic services
amongst a younger
demographic.
In the past few years, the
percentage of women aged
18-34 has increased to 26% of
patients interested in medical
aesthetics.
What are the Stats for Youth in
Aesthetic Services? According to
the American Society of Plastic
Surgeons, in the 20-29 age
group, dermal fillers have seen a
32% increase since 2010.
With a recent acceleration
in pre-mature aging comes
an acceleration in aesthetic
procedures.
Because of the "Story time" aspect
of social media centered around
aesthetic procedures, younger
patients are coming into medical
aesthetic offices and telling doctors
precisely what they want.
As a result, aesthetic
technicians are gaining
unreliable certifications from
online courses and targeting
these small-budgeted youth
patients.
The COVID-19 pandemic
brought considerable
change to the aesthetic
industry as well.
The image behind aesthetic
services has recently been seen
as an addition to the everyday
skincare routine, making it more
normalized, idolized, and
popularized in society.
Overall, the rise of social media
and recent events of the COVID-
19 pandemic has led the
aesthetic treatment industry to
increase in popularity among
youth consumers.
Patients are becoming
younger and aesthetic
procedures are becoming
normalized in society.
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