Search Engine Optimization (SEO) is vital for small businesses who want to stay competitive in the online marketplace. Do you know how to improve your SEO ranking?
Read our latest blog post to find out what SEO is, why it’s important for your small business, and how publishing content on edocr can help you boost visibility on the search engines.
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SEO 101: What Small Business Owners Need to Know about SEO
As a small business owner, you have probably heard about SEO and how important it is for
helping customers find your business. But you may still have a few questions about what
exactly SEO is and why you need it. This post will cover the basics of SEO and talk a little bit
about what you can do to help improve your ranking.
What is Search Engine Optimization (SEO)?
Do you ever wonder why some websites show up on the first page of Google while others
don’t appear until page ten? All of the major search engines like Google and Bing have
primary search results that appear on the Search Engine Results Page (SERP). These
results are ranked and shown based on which pages the search engine finds most relevant
for the searcher. Search Engine Optimization (SEO) is the process of optimizing your content
and website to increase visibility in these organic (non-paid) search engine results.
Why is SEO important for small businesses?
No matter what type of business you run, search engines are going to be the primary way
that internet users find you online. By optimizing your website and content for search engines,
you can drive more traffic to your website. Even if most of your customers visit your physical
store location to make a purchase, it’s still vital for you to boost visibility on the search
engines so that local searchers can find your business when they need it.
How do search engine rankings work?
In an effort to deliver the best possible results to users, search engines rank sites based on a
few different factors. When it comes to site design, websites rank higher on search engine
results if they are professionally designed, easy to navigate, and accessible across devices
and browsers. However, even if you have the most beautiful website out there, you cannot
improve your SERP ranking unless you are producing quality, credible content that is relevant
to the searcher.
A website that provides a positive user experience and relevant content will encourage those
who visit your site to bookmark, return to, share, and even include inbound links back to your
content. This shows search engines that users find your page useful, which can improve your
ranking on the SERP.
How can I improve my SEO ranking?
One of the best ways to improve your SEO ranking is by regularly publishing content on your
website, blog, or other sites that links back to your website. As you develop content, naturally
include researched keywords that pertain to the topics you are addressing and relevant links
to pages on your website and third-party sources.
When publishing content on sites other than your own, make sure that the platforms make it
possible for search engines to find your material. edocr features text extraction, which allows
search engines to crawl and index your content, including text and links found in the title,
description, and bio fields. This helps you boost visibility on the search engines so that more
people can find your brand online.
Are you ready to start publishing your content on edocr? Create a free account today to start
connecting with your customers.