10 Web Design Trends to Elevate
Your Online Presence This Year
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The best website design is about looking towards
the future. The digital world can offer new
opportunities
for
interaction, animation, and
immersion every year because of
its close
relationship to technology. We will soon see what
those are in the following web design trends. We
still have a lot to look forward to as we near the
end of the first quarter of 2022.
An infographic online can show that websites are
the first
impression potential customers and
partners will have of your brand in today’s digital
age. It is where potential customers and partners
will decide whether it is worth their time or money.
And no one wants to spend their money on
something outdated or irrelevant. It’s crucial to
maintain your website’s uniqueness and make a
good impression.
Overall, 2022 is shaping into an exciting year for
modern website design. Let’s
look at
the
innovative web design trends that will continue to
emerge for the rest of the year.
3 Questions to Ask Before Changing Your
Website Design
Web page design can be complicated and
sometimes
conflicting
in
every medium.
Innovative website designs can switch between a
minimalist look and a rich background with lots of
content.
It can be challenging to keep up with web design
trends. Small businesses might not have the
resources or time to update their websites to
reflect these trends constantly.
Your user experience (UX) can be affected by
constantly updating your website. While
familiarity can breed contempt, it may also
breed brand trust, ease-of-use, and repeat
purchases.
Here are three questions you should ask before
taking action on those website design ideas:
1. Should your business follow web design
trends?
A website for a business must be interactive and
mobile responsive to meet consumer demands.
Before you begin a complete redesign to include
these elements, it is important to think about the
purpose of your website first.
2. What are your competitors doing?
To establish the industry norms in your field, what
works well, and what could be improved, you can
search for your competitors. While a Gallery page
can be helpful in specific industries, an FAQ page
can be more beneficial if you offer software. To
find out your customers’ needs, you can also do
research.
3. Does the new web page design identify with
your brand?
A website is essential for any business. Your
website should be easy to use, provide users with
a quick and efficient answer to their queries, and
have a high conversion rate. However, web
development goes beyond web designing. To
increase your conversion rates, you’ll need to
improve your digital marketing efforts, including
social media marketing and SEO.
E-mail
marketing techniques are also an option. Your
industry will be defined by a solid website
supported by solid marketing practices.
Why Should You Redesign Your Website?
Every business must have a responsive, attractive
website. Many people will
compare your
company’s online presence with those of their
competitors before calling you or filling out a
request for a quote form.
Although small changes can keep your content
current, they cannot replace a complete redesign.
A website redesign should be done every two to
three years. In that time frame, UX principles
change, consumers demand shifts, or your brand
undergoes some updates. All these reasons are
good reasons to review your website and revisit
your objectives.
Redesigning a website requires a lot of work.
Whether you hire an agency or freelancer to
redesign your website, it will take a lot of work.
Redesigning your website requires time and
money. The best thing about a redesign is the joy
of having an entirely new online presence that
you can show everyone.
The following are some of the advantages you
can consider when thinking about the right time
for you to redesign your company’s website.
1. Maintain an advantage over competitors
Every industry is a place where innovation and
evolution are common. Every brand strives for
industry-leading solutions. Unsurprisingly, websites
are no exception. While other websites are
constantly being updated and promoting new
trends in web design, they also create a perception
of what’s new and modern. A poor website is not
something your brand wants.
2. Users make decisions based on visual cues
Visual cues are used to help us know where we
should go and what to do. Consider a stop sign, a
green light, or a yellow dotted line on the street.
Websites are not the only places where color,
images, and layout can make a difference in your
decision to stay or leave. Web design trends
change rapidly, so outdated visual cues can
make it difficult for visitors to navigate the site.
This is a simple solution for brands: update the
visual cues on your website to improve the user
experience.
3. Improve user-experience
Online customers are less likely than others to
return to a site with a poor experience. It should be
a priority for your site to be technically sound. An
outdated content management system can lead
to
technical
problems and management
limitations that could impact SEO, UX, and
conversion rates. However, updating your CMS can
make your site more functional, secure, and
improve website performance. It also gives you
the chance to review browser compatibility and
responsive design.
4. Enhance brand identity
Website designs can update your brand identity
and optimize site performance by adding relevant
keywords. Make sure your website content is
relevant to what users are looking for. Take it as a
chance to step back and make sure your brand is
moving forward with sustainable website designs.
5. More Cost-Effective in the Long-Term
A complete redesign is better than spending
money on temporary or unsustainable solutions.
Spend some time reviewing your website to
identify areas that can be improved and how to
make it more user-friendly. This can help increase
revenue and conversions.
Technology is constantly changing, and so are
web design trends. Website features and design
elements that were once innovative and modern
may have become outdated, cliched, and
outmoded. You don’t want people to leave your
site because it is outdated or doesn’t adhere to
critical web standards.
ADVDMS gathered these trends in web design to
help keep you informed with the most recent
website design ideas and development trends to
create functional and easy-to-use websites. Here
are
the most
recent
innovations, digital
technology trends, and web trends this 2022.
1. Visible Borders
Web designing creates a feeling of magic or the
illusion that content is neatly organized by an
invisible hand floating in digital space. Websites
are constructed on a grid system and linked using
code. Web designers are getting more accurate in
2022 by creating
layouts that show their
foundation through simple borders or frames.
The apparent advantage of a visible grid is the
ability to distinguish one section from another.
This makes it easier to read the page and allows
for more content without making the page feel
crowded.
Websites can also benefit from these simple
borders, which give them a retro feel that goes
well with other web design trends of the 90s.
2. Memphis Design
Memphis design is often referred to as an
elaborate style that combines a variety of
random patterns and shapes. Memphis design,
which rejected minimalism and the high taste of
art critics at the time, made the design more
vibrant, accessible, and adventurous than ever
before.
This website inspiration is especially true in
today’s minimalistic world, where interfaces are
often overwhelmingly the same. Memphis design
is a popular choice for web designers looking to
create a rich, memorable experience that visitors
will never forget.
3. Typographic Hero Image
The hero image must make a statement as it is
the first thing that visitors see on a website.
Typography-led hero images will continue to
grow in popularity among web designers this
2022.
These hero sections are essentially a reduction or
elimination of imagery to let the message carry
the weight of the initial impression. These hero
sections don’t seem bare. They are bold in the
simplicity they display. Additionally, they grab
attention like a compelling headline. They also
serve as a showcase for creative, tasteful lettering
styles.
4. Handmade Graphics
We’ve seen incredible, innovative websites design
achievements through technology in these 2022
web trends. However, digital tools can make it
easy to lose the personal touch that imperfect,
handmade artwork gives you. Expect a continued
rise in DIY graphics to help foster relatable
interfaces this year.
These could include scribbles, doodles, cutouts
with messy edges, and analog textures such as
crayons or paint. This is done to bridge the gap
between on- and offline screens, to bring these
often interchangeable screens into the real world
with a human touch.
5. Creative Scrolling Experiences
Scrolling is the most popular interaction a user
has with a webpage.
It offers an endless
opportunity to provide enthusiastic feedback.
Scrolling experiences are taking visitors on
imaginative journeys this 2022.
Scrolling animations aren’t
new.
Through
psychedelic imagery and parallax effects, pages
are becoming living worlds. There have even been
breakthroughs into the third dimension. The key
to adopting this web page design trend is to
amaze visitors with an imaginative experience.
Many designers include a prominent foreground
element to help visitors keep their eyes on. While
immersive animations entice visitors to scroll
down, the foreground element keeps them from
becoming lost.
6. Moving Type
Designers know that typography can convey
more than information and move the viewer. This
year, web designers will expand on this concept
by using literal moving type.
Although animation is not new to web design, it is
often reserved for illustrations, UI elements, and
page transitions. Moving text can be unexpected
and fresh even if the animations are essential,
such as circular rotations or side-scrolling news
tickers. These little touches allow typography to
be the star of the show without overpowering the
reader with silly animated gags.
7. Human-like Chatbots
Chatbots have been a popular feature for some
time and will continue to be part of web design
trends lists in 2022. Chatbots will soon be the
standard for customer service, and personal
shopping as artificial intelligence and machine
learning improve.
If a customer visits your site looking for phone
support, the chatbot will let them know a free
upgrade is available. The chatbot could inform
them about the upgrade, which can make the
customer happy, saving businesses money on
customer support.
8. Engaging Interactives
Websites have seen their animation showcases
grow to new technological heights over the years.
These have been used mainly in page transitions
and hero sections in the past. However, in 2022 we
expect more designers
to use
large-scale
animated interactions.
These interactions go beyond scrolling, which can
be quite passive, to encourage meaningful
engagement with pages such as clicking, sliding,
and dragging.
The trend’s key is to make the page seem
mysterious, such as a small black cube that
follows your cursor or a conspicuously missing
navigation. The visitor is then invited to interact
with the page to find out how it works. The
website inspiration for these novel experiences
makes visitors feel more like investigators who
actively probe the pages to discover their secrets.
9. Voice-Activated Interface
Information is changing. Instead of searching
Google for information, we can now ask questions
or place demands. Website designs must adapt
to the rise of virtual assistants and voice
chatbots. Although voice-activated interfaces
aren’t yet common on most websites, they will be
soon.
As voice search becomes more popular, we can
expect to see websites integrate voice search in
addition to text searches.
10. Gender-neutral Design
Gender-neutral web design is another approach
we envision becoming a standard. We already
see it being more widely adopted. It is now
standard to provide multiple gender options and
pronouns in forms or drop-down menus. Even
better, websites can opt to leave out both options
if they don’t feel the need. Snapchat chose to do
this. The new standard for copywriting is to use
they instead of he/she when there is no gender
specified.
Revamp Your Website with ADVDMS
The best website design aims to make an
excellent first impression. Your website must be as
appealing as possible, from the first few seconds
to the last.
Redesigning your website can seem daunting,
especially if you haven’t done one in a while.
However, the benefits of redesigning your website
sooner than expected can impact your brand and
your customers.
While it is easy to become complacent when your
site is working well and bringing in business, it is
crucial to take advantage of all available
opportunities. ADVDMS’ SEO Services in Denver are
all about marketing excellence focused on
continuous
improvement
to
improve sales,
increase ROI, and reduce cost per acquisition. We
are up-to-date with all the web design trends you
need to be ready for.
Get in touch with our team today and discover
how the trends in web design will allow you and
your company to dig deep into your business and
analyze your strategies and goals. Launch a
beautiful and easy-to-use website that will grow
your business.
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