Pinterest is both a social media and search engine platform. With it, users search for their interests and pin related images on their boards. By creating quality content, businesses can increase their Pinterest traffic, which can in turn translate into more sales. https://advdms.com/blog/5-ways-to-get-more-pinterest-traffic/
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Pinterest Traffic
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Pinterest is one of the fastest-growing
social media platforms online. It has
about 322 million users around the
world. While nearly one-third of them
come from the United States, its user
base is rapidly growing outside the US.
As such, most marketers have taken a
huge interest in Pinterest marketing
for their businesses. With its wide
reach and easy use, Pinterest is a sure
way to attract more traffic and
customers.
How to Get Pinterest Traffic
Using Pinterest is fairly simple. You
won’t really have a hard time creating
content since this platform is visual
based, meaning it focuses more on
pictures and images. So, how does
Pinterest marketing work? In
Pinterest, you shouldn’t have the
problem of looking for and attracting
your target market because they are
the ones that come to you.
Pinterest is search based and as such,
it is the viewers that look for content
about your industry. All you have to
do is make sure that the consumers
like what they see on your profile.
Pinterest works by letting users find
visual content that they are interested
in and then pin these images onto
their personal boards. When a person
pins your image to their board, your
reach is further amplified because
their followers will be able to see it,
and they can pass it on if they like it.
How to Increase Pinterest Traffic
While this can be such a good platform
for businesses, the Pinterest space,
itself, can be competitive, given the
number of pins available. To help you
with this, here are some Pinterest
marketing strategy tips that you can
follow to increase your Pinterest
traffic.
Pin Regularly
Of course, the first and most simple
way to increase your Pinterest traffic is
to regularly update your content. Pin
at least 10 different images in a day.
Pinterest rewards people who pin
consistently by ensuring that their
pins are seen by more people over
time.
Create High Resolution and
Quality Images
Images are the focal point of Pinterest
marketing. People go to Pinterest to
see pictures related to their different
interests. For example, people might
go to Pinterest to get inspiration for
their next bedroom setup and design.
Others look for styles for their nails or
hair. As such, it is very important that
your content is of high quality because
people will bypass your images if they
do not look appealing. Good photos
can easily encourage users to pin your
content to their boards.
Optimize Your Images and Their
Size
You should opt for vertical pins when
using Pinterest. It is better for your
photos to have a 2:3 aspect ratio or
600 x 900 pixels. Further, you can
optimize the content of your photos
by doing infographics.
Create infographics on content that
could greatly help your target market.
Remember to keep it short but as
informative as possible.
Add Relevant Keywords to Your
Board and Image Descriptions
Most people only regard Pinterest as
a social media website. However, it is
actually also a search engine. As such,
you need to use relevant keywords
like what you enter in search engines
like Google. To increase your
Pinterest traffic, you should use
relevant keywords in the title of your
board.
For example, if you are a travel
company, you might want to use
travel destinations as a title for your
board. Using the right keywords can
draw more users to your board.
Similarly, you should use more
keywords in your image/pin
descriptions, the more relevant
keywords you use here, the higher
the chances of your pins showing up
on a user’s feed.
Join Group Boards
Group boards have more than one
contributor, and each one can add
pins. This is a good way to increase
Pinterest traffic as you already have
a dedicated audience with usually
the same interests.
The trick is in finding the group that
your business rightly belongs to. This
way, you can do some targeted
Pinterest marketing related to the
group board topic, and there will be a
higher chance that your pins will be
viewed by interested parties.
Pinterest marketing is a good strategy
for those businesses that thrive
through visual content. It is a good
way to hook and attract consumers.
However, for a Pinterest marketing
strategy to be successful, it must be
properly managed.
At Advanced Digital Media Services,
our social media marketers can help
you not only in increasing your
Pinterest traffic but also in creating
quality content for other Pinterest
users to view.
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