COVID-19s Impact on Marketing for
for Local Business Owners
Some local markets are
opening up retail and business
locations in hopes of relieving
the economic hardship of the
coronavirus pandemic.
Even without mandatory stay-
home restrictions, more people
are still working from home,
unemployed, or homeschooling.
So, how has COVID-19 changed
local marketing?
Home-stuck customers
translate to more time spent
online for personal,
professional, and
educational activities.
This means more time on social
media, search engines, and
apps that cater to a greater
need for entertainment, online
shopping, and virtual
connections.
Fewer people in the streets and
more people online signals a
need for a more digital
approach than traditional offline
methods of local marketing.
With this pandemic, consumer
behavior has changed drastically.
For those without significant
disposable income, this results in
a sharp decline in their propensity
to spend.
Your customer base might
take a “wait and see”
approach this period, but as
a local business...
you should consider how
their buying habits may
change as a result of the
current economic climate.
It's vital during turbulent
times to find ways to
connect with your
customers like never before.
It shows empathy and keeps
you relevant at a time when
your business needs to
project a positive presence
online.
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