The Downfall of Worrying About Data Privacy

The Downfall of Worrying About Data Privacy, updated 9/4/24, 1:23 PM

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The Downfall of Worrying About Data Privacy

With so many data privacy violations being reported on a regular basis,
you can’t be too careful when it comes to protecting your privacy from
both hackers and advertisers. Although there’s no
escape from marketing messages, it does get rather
creepy when you start seeing ads for things you’ve
been searching for, looking at, or even just talking
about in private conversations. Even though this type
of advertising isn’t necessarily sinister, if you’re like
most people, you don’t want to be tracked.

There are specific measures you can take to eliminate a company’s
ability to track you. For example, if you’re getting the
new iPhone 16, Apple has a built-in feature that blocks
you from being tracked unless you specifically opt into
being tracked. Controlling your privacy is just as
important as physically protecting your phone with a solid
case, but if you take it too far, it will drive you crazy.

While it’s beneficial to be aware of how your data is potentially being
exploited by advertisers, and also hackers, worrying too much can be
detrimental to your life. That doesn’t mean you shouldn’t be concerned,
but don’t allow it to take over your life in a way that disrupts your
peace of mind.

Here’s a look at how to balance your concerns over privacy with letting
go of what you can’t control.

Realize there is no such thing as true privacy

If you’re trying to get a handle on your internet life to stay as private as
possible, you’ll need to accept that it’s a losing battle. As long as you
use the internet and register accounts – even email – you will never
have true privacy. Although that’s probably not what most people want
to hear, it should give you a reason to relax a bit on trying to create a
totally private online existence. It’s just not possible.

The minute you sign up for any kind of account, you’re giving your
personal data away. You might be surprised to learn that thousands of
companies share data. Some companies promise not to share or sell
your information, but even when they stick to their promise, that
doesn’t mean your data will stay private. Companies get hacked all the
time, and hackers sell stolen data on the dark web. That company who
promised you privacy could get hacked at any moment, and your
private data will end up in the hands of anyone willing to pay for it.

On the flip side, many tech companies, like Adobe and Google, force
you to agree to give them access to your private files, like emails,
photos, and creative projects. Although Google has been monitoring
photos uploaded to their servers for years, Adobe recently updated
their terms in a similar manner. If you rely on any of these tools to
conduct business, you don’t have a choice.

Let go of what you can’t control

Since you can’t prevent your data from being sold or stolen, the best
thing you can do is be prepared. At some point, your data will be
involved in some kind of data breach that you can’t control.

Each year, the number of reported data breaches grows exponentially.
In 2023, there were 3,205 data breaches reported to authorities, which
was a 78% rise from the previous year. It doesn’t seem to matter that
organizations spend billions of dollars each year on cybersecurity –
hackers are still getting what they want.

Once you give anyone your data, privacy and security are both out of
your hands. All you can ever do is mitigate the potential for damage.