WANT A BREAKTHROUGH
IN CUSTOMER
ENGAGEMENT? CHILL
WITH WHATSAPP AI
CHATBOT!
www.wabo.ai

https://www.wabo.ai/

Businesses are always on the lookout to introduce innovative ways
to engage with customers. The rise of automated messaging for
smart customer service, powered by solutions like Wabo, is creating
a windfall. India's chatbot market size is forecasted to see a growth
rate (CAGR) of 21.10% during 2024-2032 .
The increased demand for integrating chatbots with messaging
platforms such as Facebook Messenger, WhatsApp, and Slack is
driving the market with WhatsApp marketing bot, or WhatsApp AI
chatbot, as it is called, taking the lead.
It is emerging as a revolutionary tool with not just answers but
anticipating customer needs
WhatsApp Marketing Bot- Explained
It is a computer program, an automated tool designed to mimic
human conversation via WhatsApp messaging platform. Without
the need for any human interventions, it automatically responds to
different customer queries and sends promotional messages,
updates, and standard communications when integrated into the
WhatsApp Business Platform.
It helps businesses to scale their communications, at the same time
keeping it personal and relevant. Its main advantage is, it can
automate repetitive tasks freeing up a business’s time to focus on
other important areas.
This automation goes a step ahead when it gets integrated with
artificial intelligence. Such AI-powered WhatsApp AI chatbots use
natural language processing (NLP) to understand customer
inquiries and provide relevant, real-time responses.
Their beauty lies in that, unlike basic bots which follow set scripts, AI
chatbots can learn from interactions and improve. Over time, they
offer better and more accurate responses based on their learned
data.
WhatsApp AI chatbots – The Features
Instant Responses
Provide real-time answers to customer inquiries, minimizing
wait times.
Personalization
Can tailor messages based on customer data, making a more
engaging interaction.
Automation
Can handle repetitive and routine tasks like sending booking
confirmations, order updates, etc.
Rich Media
Can send images, videos, and documents to customers,
making communication more engaging and dynamic.
WhatsApp AI chatbots – Case Studies
1) How JioMart Remarkably Reduced Response Time Using
WhatsApp Marketing Bot
The Challenge
JioMart is an Indian e-commerce mart operated by Jio
Platforms. During the COVID-19 pandemic it faced challenges
with the huge rise in online shopping.
The Solution
It partnered with Haptik (a conversational AI company in India)
to develop a WhatsApp chatbot to handle the increased traffic
and provide a seamless customer experience.
The WhatsApp AI chatbot helped JioMart with:
Checking order status
Informing delivery delays
Processing replacement requests
Issuing refunds
The Results
Increased Sales- JioMart could complete 1500+ average
daily sales.
Reduced Response Time- Led to a 60% reduction in average
response time.
Customer Retention- The chatbot achieved a 15% retention
rate, considerably increasing customer loyalty
2) How Eureka Forbes’ Whatsapp Chatbot Saved 200,000 Hours for
Employees
The Challenge
Eureka Forbes, selling health and hygiene products in India saw
an exceptional rush in customer inquiries during the COVID-19
pandemic.
The Solution
It partnered with Haptik to develop a WhatsApp AI chatbot to
manage the rush in customer inquiries.
The Results
Efficiency- The chatbot handled over 1.5 million
conversations, remarkably reducing the customer support
team’s workload.
Customer Engagement- Engaged with over 1 million users
giving personalized product recommendations and support.
Time Saving-WhatsApp AI chatbot automation saved more
than 200,000 hours for employees, freeing them up to
handle other complex tasks.
Improved Response Time- 60% reduction in average
response time with faster resolutions of customer queries.
Conclusion
Using WhatsApp AI chatbots like Wabo is not just about automating
communication but enhancing personalization, engagement, and
efficiency. From handling customer inquiries, offering product
recommendations, or gathering valuable leads, WhatsApp bots are
becoming essential tools for any business.
Thank You!!!